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Home Based Business – Offline Marketing Strategies

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Aug 082022
 

The Internet has become the largest medium of communication; and has presented a lot of business opportunities. Online home based business owners tend to limit themselves to online marketing methods. Nevertheless, there is a huge potential to promote your home based business through some cost effective offline marketing strategies. So what are the most effective offline marketing strategies for your home based business?

1. Word of mouth in your circle of influence
Word of mouth is one of the best free advertising channels. We all have people we interact with on a daily basis, and these are potential customers. Make a list of all the people you know or interact with and how can you best tell them about your internet business. Be passionate about your internet business and always be prepared to tell someone about it when an opportunity to do so presents itself!

2. Mail-out newsletters and flyers
Mail-out newsletter or flyers can be effective if you target it to a specific ‘group’. You could create one to distribute to local day care centers just as an example – and in your newsletter or flyer, highlight the benefits of an online business to the targeted group, for example earning money at home for stay at home moms or dads. Posting your home based business URL on bulletin boards can also be effective.

3. Use and give away free branded ‘stuff’
You can promote your business by having your URL on all your stationery, all written communication and other items you can give away for free. If you want to get a lot of people to know about your home based business, you will need to come up with some creative ways of promoting your URL. You can be limited only by your imagination. Have your business cards with your home based business URL. Give them out to people you meet, leave them about where you can, such as in your local coffee shop.

4. Newspapers and magazines
Local newspapers are good for advertising your online business. Most local papers have ‘home business opportunities’ section, so you run a regular classified advert. In addition, contact your local newspaper or business-oriented magazine and let the business editor know you have a new business and web site and what you offer. Local newspapers are frequently interested in featuring local business people and their accomplishments. This is free advertising and should always be used. You can also contact your local magazine and offer to write a monthly or weekly guest column for them, and include your ‘author bio’ and home based business URL.

5. Joint ventures with offline business
You can get into a joint venture partnership with an offline business which sells a complementary product or service to your home based business. If you can identify a partner that best fit your business, this is an important offline marketing strategy that can help you succeed in your home based business by enabling you to reach potential customers that you could not reach before. As an example, if you have a website selling fitness/health products or tips, you could prepare a leaflet and make a deal with an offline local fitness/health shop where they giveaway your leaflet to their shoppers with each purchase.

The offline marketing strategies outlined above can help you grow your home based business. I have used these strategies alot and they work well. So what are you waiting for? Get out there and promote your business offline!!

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Writing E-Books For Profit

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Aug 072022
 

Have you ever wondered what it takes to write an e-book? Did you ever wonder if writing one could be used to promote a new business venture? What, you do not know what an e-book is. Don’t worry, many others have no idea what I am talking about either. An e-book is basically what one would image it is if they had to guess, its an electronic book. E-bookse-book can be created with little cost and can be published and distributed with little cost as well. You can write an e-book on any topic you choose, preferably one that many people are interested in and will read. Once you have your e-book it is then possible to use it to promote products or business ventures. You do this by including links within your e-book that relate to your topic. These links can be product pages, affiliate links, or your company home page. If you are clever enough you can weave these links into the “story” without the reader even realizing about these side motives. There are over one billion global Internet users. Having yourself noticed in that sea of prospects is what every business owner is striving for.

There are countless topics on the Internet that people are looking for on a daily basis. Medical advice, educational information, and financial services are only a few of areas people look for. What all these topics have in common are that they are information. And no matter what anyone says the hottest product on the net is Information. Once the initial cost of producing the e-book is over you only have to advertise it. This can cost as much or as little as you want. You can sign up at an affiliate site like Clickbank, have your e-book approved, and then have the thousands of internet marketers out there promote it for you FREE. All you do is offer them a cut in the profit. You set this profit margin. If you want to dole out 25% of the gross sale you can. If you want to offer 75% you can do that also. The higher the incentive the more marketers you will get to promote for you. If your e-book provides useful information that everyone wants you should have no trouble converting it into sales. People are always looking for good content. If your book is useful it will eventually spread via word of mouth. This is often the most powerful form of advertising on the net.

An e-book can be much more productive in it’s presentation by allowing for streaming video and audio codes. This will heighten the overall effect of the book and produce more sales. With more and more people turning to high speed or cable internet connections streaming video will only increase in use. Don’t be afraid to be creative with your e-book. Don’t over do it with “gadget” type stuff, but do add the extras when it’s appropriate.

It would be a very good idea for you to use this sort of streaming video in an e-book. Buy chaining this video on an e-book to a contact email list, you can then go back later and do follow-ups on the people that have viewed the book and its video. One the strongest aspects of an e-book is the easy to use chapter previews, this is an extremely powerful tool in the marketing strategy. It will allow for a simple viewing or the full-fledged read for the newbie. This also allows people to view small segments of the book, and then if they desire they can download the rest at a cost. This is known as unlockable content.

If people can be convinced that the service is valuable by reading some of the e-book, you can be sure that you will have gained their attention and possibly a sale.

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Business Merchant Account – Get One

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Aug 062022
 

Business merchant accounts are critical to have if you want to accept credit cards. Business merchant accounts are not limited to those computer consultants reselling products either. They are a good idea for any sale, especially when you are selling to new clients.

If you have a business merchant account you will not have to chase down outstanding debt. The cost is not that high and you don’t have to buy traditional credit card processing equipment. Now they have what is called a lab terminal, which allows you to use your web browser to manage the transactions. The systems are completely secure and most business merchant account providers team up with larger companies that offer great advantages.

Costco’s Business Merchant Account
One of the biggest secrets we learned about business merchant accounts is that Costco provides a fantastic deal on credit card processing through Nova Systems. It’s such a great deal it can actually pay for your entire Costco membership. Here are some particulars:
All of the monthly statement and gateway fees are waived – savings of $25 – $50 per month
Very competitive discount rates on Visa and MasterCard.
You can add on processing for American Express and Discover – you will find that even though American Express transaction fees are higher, it is a very popular card with small businesses.
The charges billed are transferred quickly and directly into your business bank account – this is a lot faster than doing your billing or invoicing once a week or so.

Paypal

Paypal is a popular alternative to traditional business merchant accounts. Paypal is very easy to set up and the set up is free. There are restrictions though on what you can do and how you can withdraw your money. The largest drawback is the negative connotation of being an ebay related service where people sell garage sale stuff as a hobby.

The Bottom Line on Business Merchant Accounts

Business merchant accounts will help you get paid faster. There are fees involved but the customer convenience and no hassle approach to receiving your money make it worthwhile. There are different business merchant accounts available so do your homework and choose the one that makes the best sense for you.

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Raising Bilingual Children: 10 Tips for Boosting the Minority Language

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Aug 052022
 

Your toddler may think that he or she’s a complete superhero — and when it comes to language acquisition, it’s actually true! In particular, compared to adult language learners. Lena Sandvik in Boston says “I’m amazed that my 15 and 11 year olds have grown up to be completely bilingual. My accent and those silly, grammatical errors still haven’t disappeared, even after 15 years in the country.” As easy as acquiring multiple languages is for small children, the single most important factor in language learning is the quantity of spoken language addressed to the child. So, if you worry that you aren’t providing enough, here are a few tricks to boost your superhero’s inherent powers.

1. Other kids: Join (or start) a playgroup for the second language. Children of all ages will learn from each other; there simply are no better language teachers than other kids. An added bonus will be that you will connect with other parents of bilingual children.

2. Books: Of course you know how vital those precious one-on-one moments are, but remember that they can be infused with language learning also. Books are the most effective tool for teaching language, and so I advise all parents: “Start reading at birth and never stop!” A good way to add to reading time (and make it really personal) is to create a dialogue, encouraging your child’s comments, responses, and elaborations. Talk about what the characters are like and what they might be doing next.

3. The right stuff: From books, add video, television and games. There are a multitude of aides towards fluency. In particular, games that use rhyming will make the most of language memory, but “I Spy”, “Bingo” and “Memory” with picture cards will also playfully build vocabulary.

4. Sing and dance: Children absolutely love music, but don’t rely solely on recorded music; your own singing, even if it is off-key, will still serve to unite melody and words for your child more surely than any professional recording ever could. Melody is also a fantastic memory aid. Think about how much easier children learn their ABCs when they sing them, compared to just reciting them. And, the combination of music with movement and gestures will enliven it all — as well as provide a nice outlet for squirmy toddlers.

5. Tap into their interests: Whatever your child’s enthusiasms may be — whether a love of soccer, dance, or horses — make an effort to ‘involve’ these passions in the minority language. “My 3-year old son is a really big “Bob de Bouwer” (Bob the Builder) fan,” says Martijn Fredriks. “So now we always watch it in Dutch, and he’s even started speaking in Dutch when he plays with the Bob the Builder toys.”

6. Be creative: The trick is to give the child lots to talk about, so draw out that conversation! Encourage them to make up their own stories, play dress-up and pretend in the second language. Even painting, working with sidewalk chalk, or molding clay usually creates more vocabulary than art! Older children may enjoy calling or using a webcam for calls overseas (one such free service is Skype).

7. Outside the box: Isabella Vellaccio, a mother in Washington DC, who reached beyond the obvious says, “I wanted my son to hear Italian from someone else than just me, and the playgroups were all during my working hours.” Isabella decided to attend the church coffee after the Italian mass on Sundays. “The older Italian parishioners were thrilled to see him learn Italian.” Needless to say, with that much attention, and Italian cookies, he loved it.”

8. Baby sitter: Find a college student who speaks the language, or for something more consistent, try a nanny or an au-pair.

9. Visits: The ultimate language boost is to visit the country where it is spoken. Total immersion for a couple of weeks has an amazing effect. And visits from friends or family also provide a valuable boost.

10. Enthusiasm: While the quantity of spoken language is the most important factor in learning a language, the second most vital ingredient is the amount of positive feedback the child hears. Early on, when a child is struggling to get those first syllables out, resist the urge to correct…it can actually inhibit language skills.

There is a myriad of ways to ensure that foreign language time is “quality time,” but like any other aspect of parenting: trust your judgment, employ your imagination, and listen very, very well.

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Things The Daters And Singles Of Houston Do

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Aug 042022
 

Dating and singles in Houston, Texas are words matched in heaven. With active dating hot spots and equally active, gorgeous singles, Houston, Texas is indeed the place for love (lust?). Be reminded though that dating on an empty stomach is extremely dangerous. But don’t worry, Houston has the best places for all daters and singles out there. So grab a cowboy and enjoy a Houston night.

Rioja has always been the top choice for the dating and singles in Houston, Texas. After all, nothing is more romantic than a Spanish meal complete with paella and tapas washed down with fine – grade red wine. Plus, Rioja gives off a casual yet elegant vibe for a romantic and relaxed atmosphere. However, if you and your date are not one of those dinner and talk types, you can strut your stuff at Sambuca. This top Houston bar offers sleek dining and good music. Six Degree Lounge is the place to see and be seen. What’s more, you’re sure to meet someone here if you’re single or if your date becomes unbearable. Another place where the dating and singles in Houston, Texas troop to is Ibiza, a Mediterranean-inspired resto and bar.

To balance out the guilt from eating all that delicious food, the dating and singles in Houston, Texas can take walks in parks like the Buffalo Bayou and Hermann Park. Another option is to cheer all those calories out by watching a football or hockey game. Dragstrip and racing during week nights is what the Raceway Park is about. To cap off a truly romantic evening, the Equestrian Center has horses for public riding. Not the active type? For an artsy vibe, try Menil Collection and Rothko’s. Make your date a learning experience while looking at exceptional artworks. You could always visit the Alley, Ensemble or Main Street for theater. The UH Theater usually produces fine-calibre shows. Don’t worry that these artsy experiences would cost you a fortune. These have affordable rates or if you’re lucky, they have free admission promos.

If you and you’re date are more pop art, do as others of the dating and singles in Houston, Texas do. Tour Battleship Texas, a restored War ship (it was on WWI and WWII), or join an industrial tour to Budweiser and Imperial Sugar. You get to see and learn a lot; also you get the chance to gauge your date’s IQ factor. Surely, you don’t want to be stuck with a dumb date. With these extensive list of activities, it’s no wonder the dating and singles scene in Houston, Texas is always active.

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Go online to get the best contract phone deal

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Aug 032022
 


When my mobile rings at the moment there is a roughly 50/50 chance that it is some poor sales guy offering me a ‘fantastic’ deal on a new mobile phone. This annual ritual of advances and declines that takes place every July can mean only one thing. My mobile phone contract is due for renewal. In recent weeks I’ve had numerous calls, direct mail and e-mail marketing from various companies trying to win me over as a new contract mobile phone customer. To be honest, I would have been tempted just to roll over my current contract and stick with my mobile network provider had they themselves not shoved a deluge of frankly confusing ‘great deals’ through my letter box. I read through these and found myself without any clue as to which of the contract mobile deals would suit me best.

Perhaps I am becoming less intelligent by the day or is it just that the mobile network providers are vying for customers so hard that they end up confusing us with an ever increasing array of complicated payment structures? At around that time I decided to do things by the book. Firstly I dumped the direct mail in the bin and deleted messages from peaky sales centres. I then visited the website of Ofcom for advice on how to go about finding the best contract phone deals.

The information from Ofcom was simple and straight forward and gave me a good place to start. I made a list of my usage and lifestyle points to structure the basics of the mobile phone deal that I’d need. I then looked through previous itemised bills to find how much text messaging I was going and looked at other areas such as downloading and came up with a ‘package’ that suited my usage. The next thing was to go out there and find contract phone deal that matched up closely with my ‘package’.

So again I tried the web figuring it to be a little more unbiased than going through the more marketing focused communication channels. There was some good stuff online – lots of information from review sites on customer service of the major networks and reviews of handsets that proved pretty useful. This helped me figure out the handset I wanted and so I progressed to the purchase stage of my search for a new contract phone. In the end I went to an online reseller who deals with the major networks ad phone manufacturers. Their site had a tool which basically allowed you to create your own contract moblie phone deal with the handset and monthly payment structure that suits. I picked the handset that I wanted on the contract that I wanted and ended up with an I-Pod as a free gift into the bargain.

This is really the first time that I’ve used the web to compare product and services. I plan on doing it again – next up electricity and gas prices!

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Weight loss for Couch Potatoes – Don’t Get up, I’ll Explain…

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Aug 022022
 

+++ You’re fat and you know it! Now I’m going to tell you something you don’t already know.

You think you already know why you’re fat but you don’t. You think it’s because you just don’t have enough time and motivation to exercise. You think it’s because you love food and don’t quite have enough willpower to cut back sufficiently. You don’t have a clue!

The real reason you’re gaining weight is going to shock you: it’s because you have the mind of a well-trained athlete. Don’t laugh quite yet. Have you ever noticed how fast athletes gain weight when they retire from competition? It’s freakish. The same reason that athletes are good at sports later causes them to bloat — they have especially “trainable” subconscious minds. If you understand the mechanism then you can learn to control your weight without diet, suffering or an inhuman exercise schedule.

+++ Weight Loss and your Athletic Mind

Before I continue, I should say that it is true: the immediate cause of weight-gain is what you eat and how you live. I’m not preaching any pseudo-science here. However, controlling what you eat and how you live is elusively difficult and I will show you why. If you think you can change your behavior pattern with sheer willpower — then you just haven’t really tried yet.

Sure, you and I pride ourselves in being rational adults, in control of our choices and our destiny. But that’s just a load of crap. In truth, we rarely ever do anything that brings us discomfort in the short run. You think otherwise? Go take a straight-cold shower just to prove who is in control. Go without solid food for two days. It won’t hurt you, but it will make your body angry. And the fact of the matter is that we are usually slaves to response patterns established by our bodies. Sorry but it’s true.

+++ The Key to Controlling your Body is to Control Your Mind

Training your body is all about training your mind. We’re not talking calculus here, we’re talking about your sub-conscious mind — where deep emotions, established patterns, habit and instant responses live. You are a trinity of sorts, 1) a lazy body, 2) a clever and fickle conscious mind and 3) a lumbering but steady subconscious that does most of the work around here.

You probably know already that the subconscious mind provides emotional responses to reinforce “good” behavior (like eating pizza) — but what you might not know is that the subconscious is also responsible for all athletic ability. Even the simple stuff like walking or typing is a constant interaction of conscious commands and unconscious responses. For example, when you learn to shoot a basketball, what you are actually doing is using the conscious mind to burn in a pattern which develops into a subconscious skill-set. When you’ve truly mastered a move, you “no longer have to think about it”. If you’re still thinking about the mechanics of a dance step — it’s a sign that you have not “learned it” yet. That is, your subconscious cannot yet take over. Once you have “learned” the skill, your conscious mind need only call out the command and the subconscious does the action.

To better understand your psychology, let’s liken your mind to a couple animals: imagine a Chimp riding on the back of an Elephant. The subconscious mind is like a slow dumb strong elephant while your conscious mind is like the clever fast chimp.

Chimp (conscious mind)
———————-
Fast
Clever
Creative
Forgetful
Thinks he’s in control

Elephant (subconscious)
———————–
Slow
Not creative
Slow learner with a vast memory
Awesome reflexes (ok so the metaphor’s not perfect)
Usually in control


+++ The Willpower Myth

The nice thing about this little metaphor is that it allows me to point out the absurdity of the whole concept of “willpower” in the sense of the conscious mind overwhelming the subconscious with a show of brute force. Seriously, just imagine the chimp wresting the elephant. Where’s the “brute force” of the chimp? The elephant’s just going to sit on him and the game is over. That, by the way, is exactly where every diet ends when supported by willpower alone. The subconscious is a powerful part of your mind. You can control it through persuasion but not with brute force.


+++ The Elephant, the Stick and the String

In Indonesia, elephants are used in construction work because they are so powerful and yet obedient. All day long the elephant moves hundreds of tons of stone and wood and at night he taken to his bed of straw and tied up. Do you know how big the rope is required to hold an elephant? It’s just a little string tied to a stick driven into the ground.

You see, when the elephant was very young, he was tied with the same stick and string — and he was too little to pull free. For the rest of his life, he remembers this and never questions the superior strength of the little stick and string. Think about it.

What are you really capable of? To be blunt, you have no idea. Your limitations are defined by childhood experience — and bear no relation to your adult capabilities. Like the elephant, you are emotionally tethered by childhood ideas. Most of your adult personality is just a protective cage built by a scared child. What would you give to have the power to redefine yourself?

Now for the good news: you’re not just an elephant, you’re also part chimp! That could have sounded better but never mind. Your mind has a small, clever, conscious aspect that gives you the ability to reprogram your entire mind. That’s right, your conscious mind (the chimp) has the ability to completely re-write and take control of your entire mental reality.

This ability defines humans — it makes us the most flexible animals on earth and it allows us to train our minds to do amazing things. From playing concert piano to extreme sports, the vast power of the mind is tapped by this uniquely human capability.

+++ Ok, so what does all this have to do with weight loss?

Remember, the elephant learns and repeats patters of behavior that are taught to it — so the real question is “how to teach the subconscious”. Here’s the simple single trick that people need to understand. If you understand this simple principle then you can be the master of your own mind. You will also understand why our educational system doesn’t work (but that’s another article entirely).

Our subconscious mind ignores most of what we tell it because we bark at it in the wrong language. The language of the subconscious mind is EMOTION. Using the barometer of our emotion, the subconscious mind is able to determine the importance of any particular behavior. For example, say that you’re trying to learn a new skill. You’re working hard to learn but you are not enjoying the task and your emotions are saying “this sucks, I wish I were elsewhere, how much longer is this going to take?” Well, it’s going to take a lot longer because you’re broadcasting to your subconscious mind the message “ignore this activity, just move along, there’s nothing to see here.” What was your emotional state, and how easily did you learn in high school?

It may not feel like it but you’re in full control of your conscious emotions. And this is the fundamental method of programming the subconscious mind. It is, without a doubt, a form of natural hypnosis. Whereas traditional hypnosis works by moving aside the conscious mind, emotional programming works by using the conscious mind – but to the same effect.

Now for the dark side: remember how I mentioned that have three aspects? Body, conscious and subconscious? Well, as it turns out, your body is busy programming your subconscious mind all the time. For example, you’re hungry so you bite into a slice of thick cheesy pizza — at which point your body screams out (on an emotional level) “this is good activity, very very good activity”. Food cravings are actually subconscious patterns based on years of such programming.

+++ Thankfully, the mind is fully re-programmable.

Now that you understand the basic mechanics of programming your mind, you can put it into practice right away. What you are going to do is to replace food cravings with exercise cravings. This technique is fun and very powerful because, rather than working against years of food programming, you’re going to do some mental Ju-Jitsu and simply translate an existing food craving into a desire for exercise. Magic? It’s better!

It’s quite simple: first of all you’re going to stop eating for a while (non-sugared drinks are ok). This is not a diet plan, we’re not yet trying to lose weight. We’re just trying to stimulate a hunger response. Now, when you begin to feel the initial sense of hunger, do this:

Breathe in deeply, relax, and feel the hunger — then don’t think of food. Instead, imagine yourself doing sit-ups and absolutely loving it. That’s right, visualize yourself hungry and doing sit-ups and let a feeling of joy and satisfaction flood over you. Then return to whatever you were doing.

In a few minutes, when the next pang of hunger comes, repeat this mental exercise. Keep it up for an hour or so and then go have a light snack. While you are eating (especially while you are eating) visualize yourself doing sit-ups and loving it. Associate in your imagination hunger, food, situps and joy.

+++ Hunger, Food, Sit-ups and Joy? He’s Crazy

Perhaps, but what you are doing is linking a desirable behavior to a very well established response pattern. You will be amazed at how you can use this technique to stimulate a deep urge to do sit-ups. The mind is truly amazing.

By the way, after a few days go ahead and give into the urge to do some sit-ups. As you exercise, make sure to continue the emotional feedback by “letting” yourself enjoy exercise. If you feel yourself not enjoying the process, take control of your emotions right away or stop exercising. It’s not worth sabotaging your work to burn a few extra calories.

Don’t push your body, push your mind! Your mind is the only gymnasium that really matters. Eventually, your mind will push your body and you will be able to enjoy the process.

I remember several years ago when I first experimented with this technique. As I started craving situps, I realized that doing situps would physically relieve any sense of hunger for an hour or so. I thought I had stumbled upon the strangest diet plan ever, the “silly, happy, situp diet”. But really, what I had discovered was the ability to consciously sublimate deep cravings to accomplish a desired objective. If you’re interested in exploring this technique I strongly suggest you download a self-hypnosis MP3 audio called “Appetite Zapper”. It will step you through the process of taking complete control of food cravings:

Appetite Zapper MP3: http://weight-loss.wendi.com

The mind is amazing but it just doesn’t come with a user’s manual. Most of the time it works pretty well on autopilot so we rarely learn to pop the hood and explore its full potential. That’s a shame because most of what we want in life — success, happiness, health, good relationships, the satisfaction of achievement — these things are all within our reach and the only thing holding us back is, you guessed it, a string and a stick.

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The Enemy Within-Is Your Organisation Sabotaging Your E-Learning Initiatives?

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Aug 012022
 

“We have met the enemy, and they are us”
Walt Kelly in Pogo

It’s unfortunate, but true. Across many organisations, e-learning initiatives are being dogged by high mortality rates — and one doesn’t have to look very far to find the underlying reasons. The truth is closer to home than one might think, and that’s why it has so many managers and trainers squirming in discomfiture. Yes, the enemy is within… and most of them know it.

Strange as it may sound, the failure of many e-learning initiatives is traceable to ‘internal’ factors. If you want to set things right, here are some of the culprits you should watch out for:

The Learners Themselves
In most cases, it isn’t the learning that encounters resistance, it’s that little ‘e’ before it. Many organisations implement e-learning programmes without gaining insights into the learners’ comfort levels with computers and the Internet. The situation is aggravated by the fact that the learners feel that too much pressure is being put on them — “they want us to work, and they want us to undergo training, and now they want us to learn to use computers too!”
The only way to overcome this resistance, is to get a buy-in from the learners by offering the assurance that the organisation will take the responsibility of turning them into computer whizzes, thereby adding a valuable skill-set to their job profiles. Everyone knows the advantages offered by computer skills and nobody minds learning them — particularly when they know it’s for free.

A good example of this lies in an e-learning project handled by i-Strat for a global pharmaceutical major. To get its field force to use the new web-based learning and reporting system, the company put each employee through a crash course on Internet usage, conducted by a leader in the IT training space. Thereafter, every employee was given a cyber café membership with a daily quota of one hour. The actual reporting/learning took barely 15-20 minutes on a daily basis. The employees could use the rest of the time for checking their personal email, chatting, browsing, etc. At the end of a 12-month period, employees were polled on whether they would prefer to return to the old (manual) system. Not unexpectedly, they voted overwhelmingly in favour of the online system.

The Trainers Themselves
Well, not all trainers, to be fair — but it is now a proven fact that trainers of the old school of thought felt threatened by new media. Like so many before them, they thought their job function would be usurped by computers. Because of this, they thwarted the implementation of e-learning systems in many ways.

Sometimes it took the form of outright rejection, but most of the time it was a sort of silent resistance. Either way, the ultimate intention was the same — to be able to tell the management: “Hey! This new stuff isn’t working, you know. Let’s go back to the good old way of doing things.”

It’s a fairly common story, but one really can’t blame the trainers. The problem is actually attributable to a systemic failure. Once again, it’s about not getting a buy-in from the designated implementers of the e-learning system. The right way to go about this would be to initiate a ‘Train The Trainer’ programme that seeks to re-skill the trainers, thereby empowering them to drive the new computer/web-based training programmes with greater effectiveness.

So if your e-learning initiatives are running into rough weather, it’s perhaps a good idea to look inwards to uncover the underlying causes. And if you do happen to spot the enemy within, a few simple corrective measures are all that it takes to transform the erstwhile foe in a powerful ally.

Ref:-http://www.istrat-india.com

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