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Article Marketing – The Proven New SEO Mantra

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Jul 082022
 

This is an introduction for the beginners to the powerful world of Article Marketing.

What is Article Marketing?

Recently SEO expert Jim Boykin was asked a question “Content or links?”. According to him both are equally important. The days of just relying on links for the most part are history now.

You have a good web site with lot of useful and original stuff, but you are not getting enough traffic from Search Engines. Your analysis points to lack of back links coming from web sites with high PRs. You are wondering how to fill this void. This is where Article Marketing comes into picture. It is this space that Article Marketing fills.

Search engines give a lot of importance to back links coming from sites with higher Page Ranks. And almost all good sites with higher PRs are hungry for good content. Search Engines tend to give importance to sites with compelling content provided they have good number of votes (back links) too.

So, How Does Article Marketing Work?

To understand this, we need to understand the terminology and the players in this game.

The Author: One who owns the content and it is his details that the Author Resource Box will contain.

Author Resource Box: This is nothing but a small paragraph about the author. It typically contains the name of the author, his/her professional/personal capacity which makes him/her an authority for the content, the web site that he/she belongs to and a few words from the author addressing the reader.

Article Directory / Distribution Service: This typically is a free repository for the authors to submit their articles. Once the editors of these directories approve, the article goes live on the directory.

The Publisher: These are webmasters looking for high quality content to enrich their web sites. They browse these directories and pick the interesting articles, relevant to their sites. The TOS of the Distribution Service dictates that they publish the article “as is”, including the “Author Resource Box”.

That’s it. Now you have high quality one-way links from web sites (many a time with high PRs) to your site. In the eyes of Search Engines, the higher the number of these links are, the higher are the votes for your page and higher your page’s importance is.

Thus Article Marketing helps the link building aspect of SEO for you and the content aspect for the publishers.

There are also article publishing services that charge as low as $1 per article. These sites proactively publicize your content to tens of thousands of webmasters through their mailing lists (please note that this is not spam, mostly these will be registered users).

OK. Now that we understand the mechanics of this link building exercise, let us focus on writing good articles that are likely to be picked up by webmasters to be included in their sites and thus giving you the much needed votes (links).

Keep the content as generic as possible. Better if it is not about a particular web site nor about the products you promote. After all, the webmasters want useful content not some marketing buzz.

Research, Research and Research. Get a grasp on the topic you intend to write. Let the content flow from your understanding. Continuity is very important. After all you are taking the reader through your thoughts and your understanding of the topic at hand. See your article through the eyes of the reader.

While style is a matter of comfort, I usually enjoy reading articles where the author talks to me personally and that is naturally my style as well.

Good authors usually end articles with a summary section with highlights and a conclusion. Make sure that your Author resource box is interesting and tempting enough for readers to opt to look you up.

Follow the usual writer’s checklist, like spell check, grammar check and good formatting.

** Important **: Author Resource Box is the sole reason for the creation and distribution of your articles. Write a simple and professional one or two line introduction about yourself, your web site and where to reach you. Please understand the philosophy behind the ads getting clicked more if they are at the end of a good article. This can be a great way to get good targeted traffic apart from getting the much needed votes.

That is all there is to know about article marketing. You have now understood how the content you provide fetches good links to your site/pages. You are now familiar with the mechanics of how article marketing works and the importance of author resource box.

You are fully equipped now. Get going. Give your creative powers the much needed vent, earn powerful back links and prosper.

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How To Keep Your Baby’s Memories Forever: Scrapbooking Baby’s Firsts

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Jul 072022
 

A baby never fails to bring joy in any family. The fun and excitement the baby brings is simply priceless. Parents, especially first timers, can’t help but be nostalgic about everything concerned with the new baby. Perhaps if there was a way to freeze time and keep all those memorable moments, they would gladly do it to cherish such an important milestone in life. Unfortunately life goes on and precious moments cannot be frozen forever. Nevertheless memories can still be preserved for a long time by keeping mementos that help people reminisce life’s treasured highlights. This is commonly done by making scrapbooks.

While most people have desired at least once to keep a scrapbook, many of them simply never succeed. Admittedly, scrapbook making is quite tedious and time consuming, but those who have kept scrapbooks swear by their worth. In reality, making scrapbooks is not really that complicated. One just needs to know the things needed to make one.

For making scrapbooks of baby’s firsts, it is important to keep pictures of key events related to a baby’s development. Among the commonly treasured occasions may include simple moments like the baby’s first smile, yawn, nap, sitting up, crawling, walking, bath, hair cut and so on. One could also take pictures of first things such its bottle, bed, chair, diaper, toy, solid food, and the like. Another important moment to catch would be the baby’s first special occasions such as Halloween, thanksgiving, Christmas, Hanukah, Easter, birthday, vacation, and other noted affairs.

To make the scrapbook more interesting, it would be nice to include small, mountable items in the collection. This might include a lock of hair from the first haircut. There could also be pieces of clothing such as a sock, a bonnet, a bib, or a mitten. One common item would be birth announcements, the baby’s hospital tag, an invitation to the baby shower, and so on. Some parents can even include a dried piece of the baby’s umbilical cord. There are thousands of possibilities when one’s imagination is set free.

Those who are new to scrapbook making should not be alarmed. There are baby scrapbook kits available in bookstores and craft stores. You may also choose to do it from scratch by just fastening special paper together, or by getting a multi-purpose album, then decorating it with baby-related stuff.

Keeping a baby’s treasured moments can be so much fun with the right things and know-how at hand.

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Cabin and Rustic Decor – The Log Cabin Look

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Jul 062022
 

It seems the rustic cabin and lodge look decorating theme has gained much popularity these days.


Picture yourself here: A rustic log home, standing amongst the pine trees, it’s steep metal roof dripping with dew from the mornings crisp air, a swirl of smoke spiraling up from the chimney, the birds chirping in the trees, the morning sun rising over the distant hill. A slight breeze blowing, just enough to put the wind chimes into a soft soothing motion. The smell of pine trees, the meadow alive with newly opened wildflowers, in yellows, whites and purples, the sky a crystal clear blue, a hint of wood smoke in the air. You’re sitting in your comfy chair, gazing outside upon this majestic beauty, a crackling fire dancing in the stone fireplace, your sipping a steaming mug of hot cocoa, the golden honey tones of your log home, giving you a feeling of warmth, serenity and comfort.


For those of us who are fortunate enough to live this lifestyle, there is no greater feeling. For those of you who merely dream this lifestyle, there is hope. You don’t have to live in a secluded forest or nestled next to a remote lake to give the inside of your home a warm cabin feeling.


Not only are we seeing log homes becoming more and more popular, we are also seeing more and more contemporary homes decorating with the cabin décor theme.


There is NOT just one perfect decorating style for a home. Your style should be whatever makes you feel comfortable and secure. You want a place to unwind, a comfortable hang-out, a place where you can feel at ease. Carefully consider your lifestyle and habits, as this will play a great role in your decorating theme. Incorporate what you like in your decorating.


Do you long for the cozy cabin feeling throughout your home, or do you just want one or two rooms that reflect that rustic cabin charm?


There is one item that plays a major role in the rustic cabin feel, this item being wood. Oh, the joy of wood! Bringing Mother Nature’s beauty into your home. There is an abundant variety of beautiful wood products to choose from, some of the most commonly used for interior decorating are: Pine, aspen, maple, hickory, alder, cherry, oak, weathered barn wood and red cedar. Wood flooring can generate that country feeling, wood ceilings and wood walls add warmth and coziness to your home. And then, we have the furniture and accessories, coffee tables, end tables, dressers, dining room tables and chairs, desks, kitchen cabinetry, log beds, rustic rocking chairs, and the list goes on and on. Wood, with its distinct splendor, gives a feeling of warmth throughout your home.


Other important aspects of cabin/lodge decorating are color, texture and lighting. Introducing color and texture is essential. I have found that there are no boundaries here. I haven’t found a color that does not compliment the woodsy surroundings in a log home. Anything goes, from the pale hues of sage green, buttery yellows and powder blues to the dramatic forest greens, rich purples and deep reds.


Accentuate your home with colors you love. Add braided area rugs to the floor, lay Indian blankets across the backs of furniture. Brightly colored quilts can be folded at the foot of beds. Include rustic touches by adding colorful plush pillows. Gather a bucket of pine cones and fill your wicker baskets. Strategically place pottery on tables and next to furniture. Place vibrant colored placemats on the dining room table. Add handcrafted items throughout your home. Scour estate sales and garage sales for antiques and items from past eras. Think beyond framed art to decorate your walls, anything on the walls can be a captivating display. I have a seven foot aspen log on my bedroom wall above my headboard. I peeled, sanded, finished it with a low gloss varnish and then added some greenery and pine cones. It looks remarkable. Curtains and window coverings can also help to enhance the lodge feeling, and can be handcrafted at a fraction of the price if you have your own sewing machine. Choose materials of different textures and colors and design your window coverings to compliment you decorating theme. Walls can be painted in a variety of colors. One wall in an otherwise white room can be painted in a deep dramatic color, to give warmth. Plants and flowers are great accessories, whether real or artificial, these can add splashes of color throughout your home. Remember, colors create moods, so let your imagination soar.


And now we move on to texture. You can create a rich mix of textures and incorporate visual interest throughout your home with various materials. Something that has always been admired among the cabin lovers is the look of stone. Whether natural or manufactured, stone creates a warm welcoming space. Some of the most widely used are: Marble, slate, granite, moss rock and river rock. If you are fortunate enough to have a massive rock fireplace that extends from floor to ceiling in your great room, then you are one of the lucky ones, so just keep putting wood on that fire (you think that stuff grows on trees). However, the massive stone fireplace is not the only option to enjoying a warm fire. Wood burning stoves come in a variety of sizes and shapes, and generate a huge amount of cabin ambience, while giving off large amounts of radiant heat. If you don’t have the massive stone fireplace, but long for the look and feel of stone, there are several less expensive ways to add this distinct look to your home. Adding a stone backsplash in your kitchen will add drama, or a slate entryway at your front door can really bring out the rustic feeling when your guests enter. Marble countertops can give your kitchen that special country feeling.


Another form of adding texture to your decorating is with the accessories you choose. Select accessories that compliment your decorating theme. Include fabrics of all different types, colors and textures. Animal furs, antlers and leather also bring out the rustic feeling. I’m not suggesting that you need to overload your home with taxidermy and wildlife themes, but a rabbit fur on a coffee table, an antler candle holder as a centerpiece for the dining room table, a pair of leather chaps hanging from a peg on the wall or a ratty old straw cowboy hat placed upon a corner table always brings out the country cowboy in all of us.


Last, but not least is lighting. Lighting plays a huge role in any decorating theme. Lighting is basically divided into two categories, natural lighting and artificial lighting. Natural lighting is the light that we receive from our windows and is critical to our homes, as is artificial sources of lighting. First we’ll talk about natural lighting. Windows, windows, windows. Big windows, small windows, floor to ceiling windows, half moon windows, a grand wall of windows, windows for viewing sunrises and sunsets. An abundance of glass, letting that wonderful golden sunlight in, all year long. We can enjoy an endless supply of warmth and brightness, and it’s absolutely free.


Now I will focus on artificial lighting. Artificial light plays an important role when it comes to home décor. Rare is the rustic home that doesn’t feature some pretty remarkable lighting accents. Lighting adds to the appeal of a room and can enhance overall brightness in your home. First you need to consider how much natural light you have and then consider how each room is used. Lighting can be a challenge when deciding where it will be placed. You may want a combination of lighting schemes in a certain room to make it bright and cheery, and in another room you may desire softer lighting with more of a romantic atmosphere. There are hundreds of choices to choose from when shopping for rustic lighting. You can select from various styles, shapes and sizes from an extensive list of electrical lighting manufactures or you can design your own creation and custom order from a vast list of handcraft woodworkers that design beautiful wood creations. So the first thing to do is to decide what works best for your decorating theme, your light fixtures should compliment their surroundings. Rustic lighting, such as, metal wall sconces and fine handcrafted aspen or pine table lamps and floor lamps are the perfect lighting sources to compliment your rustic decorating theme. A chandelier can make a bold statement in your grand entryway. Elk antlers and deer antlers have become very popular with decorative lighting, and look awesome with cabin décor. High ceilings are very common in today’s homes, and this is just the spot for a massive chandelier to light up your great room. Track lighting can illuminate a specific area. Handcrafted aspen table lamps are a favorite of log home owners who cherish the classic cabin look. Place handcrafted aspen table lamps on your end tables. Set an aspen floor lamp next to your comfy chair for your overhead reading light. For an added touch of charm, you can furnish your lamps with handmade lampshades.


Another lighting suggestion is candles. Colorful candles, candles of every shape and size, aromatic candles in every scent imaginable. Candles in each and every room. Not only do candles give off a soft romantic glow, they also come in a variety of scents and aromas to heighten the senses and create a warm welcoming space. Oil lamps are also a great lighting suggestion and do the same as candles, but their lighting is brighter and lamp oil isn’t scented, however it does come in vibrant colors of blue, red and yellow.


The overall beauty of your home can be significantly enhanced with the appropriate lighting.


Have fun with your decorating, and just remember, your home is more then just a place to live, it’s a place in your heart. Do what makes you feel good, get creative, incorporate a piece of yourself, add a touch of your lifestyle, the results will be nothing less then spectacular.

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Find a Volunteer Opportunity or Mitzvah Project

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Jul 052022
 

How Kids Can Raise Cash by Selling Their Stuff (or Yours). Volunteering is excellent but some kids want to generate real cash for tzedakah so they can contribute in a tangible way. Of course it’s hard because kids don’t have much earning power at age 12 or 13. Ebay has changed that with a new program – “Giving Works” – which allows you to sell items just as you would normally on ebay. But, you can designate some or all of the sale’s proceeds to go to a charity you choose

Check it out at http://pages.ebay.com/givingworks/index.html?ssPageName=MOPS5:HC%20H01

The Sefer Torah Recycling Network. The Torah portion “Vayelech” discusses every Jew’s obligation to write a Torah. Here’s your chance to contribute to have a Torah repaired and donated to a synagogue or yeshiva. www.sefer-torah.com
Get Matched With a Volunteer Job You’ll Love – VolunteerMatch lets you search in your community for volunteer opportunities that match your interests. Search in 26 categories including: animals, arts, computers, health, homeless, hunger, justice, and media. “Virtual” opportunities give you a chance to help even faraway groups. www.volunteermatch.org
Start Your Own Social Action Group – DoSomething helps teens organize their own social action groups at school. www.dosomething.org
SocialAction.com – This is an online Jewish magazine dedicated to pursuing justice, building community, and healing the world. It has a huge index of links to help you find organizations engaged in important social action. From homepage, click on “Links”. www.socialaction.com
Idealist.org – Subtitled “Action Without Borders”, this excellent website lists nearly 30,000 organizations working around the world and lets you search them by interest. Also has a compelling list of charities/service clubs started by children and ones offering volunteer opportunities for kids, teens and families. When the kids are older, there’s a searchable directory of internships. www.idealist.org
Familycares.org and Kidscare.org – Two related organizations supremely tailored to the needs of families with young children who want to find satisfying volunteer opportunities for the kids or the whole family. www.familycares.org and www.kidscare.org
Points of Light Foundation – This organization helps you find a volunteer center in your community that maintains listings of local opportunities. Go to their “Find a Center” map.

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Watering The Greenhouse

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Jul 042022
 

Watering is one of the most tedious tasks with greenhouse gardening, as these types of indoor gardens require much more water. Watering your greenhouse improperly could cause you to lose your crops. This article will help you to learn ways to make your daily chore much easier while fabulously reaping the benefits.


When To Water


It’s always best to water your plants in the evening, rather than during the hot daytime hours.

Plants made up of soil-less composts, need more water because they get dry more quickly.

The best way to kill your plants is to water them simply out of routine of doing it. Make sure not to over-water them, but at the same time, assure that they have the amount of moisture that they need.

Larger and more mature plants need more water than young new plants. Take care to take the proper measures to water them accordingly. When your older plants start drooping, it may be time to take out the watering can!

The plants in your greenhouse will require less water during the dormant season of the coldest weather usually in December and January.

Keeping the floor wet in your greenhouse in the very hot summer days, will help to keep moisture in the air for your crops.


Hand-Watering


At times it may be hard to predict the amount of moisture that is in a plant pot, especially if it has a lot of peat-based compost. Try pressing your fingers gently into the top of the soil mixture inside of the pot.

Another way to guess the level of moisture is to use moisture indicators in a few select pots.

Larger plants that have been established for some time will benefit most with less forceful watering. This can be accomplished by breaking the force of the water dispersing from the watering can. Sometimes a small piece of cloth will do the trick. Small seeds definitely need to be watered with a very gentle spray. This can be done by pointing the rose of the watering can in an upward motion.

Hand-watering is still the most dominant method of greenhouse garden irrigation, even in today’s competitive markets. After frequent crop losses however, many growers are realizing that it may be time to change their traditional ways.

Overhead Spraying

Many of us prefer to have a spray mechanism when watering the greenhouse garden. It is possible to purchase several different designs of tubing that can be suspended overhead from the roof of your greenhouse. Some water spraying systems will spray in two-sided directions; others will spray water to only one side. You will have to select the type of tube design that you need and prefer.


Improvising


Although it is possible to buy specially designed systems with reservoirs, you can improvise to save money. This way works wonderfully. Find a lengthy piece of plastic gutter and use it as a reservoir by inserting one end of the capillary mat. Capillary mats allow the plants to be watered from the base of the container, where the capillary action of the compost takes place. Just sit your plants on top of the mat. The gutter should be always filled with water. You can do this by hand-watering it or by creating a drip system with the simple use of water bags.

Simple drip water system kits can be purchased with minimal cost for those that would prefer this method. These kits include usually about six drip valves that can be synchronized. Some kits even have adjustable water and fertilizer flow.

You can also pick up a combination of mist-like sprayers and adjustable dripper kits.

It is often best to have automatic watering systems that can do the job when the owner or part-time hobbyist is away at work or away even for short periods of time. Timers or automatic sensors can be applied to help as well with this task.


Allow me to share this quotation:


The most noteworthy thing about gardeners is that they are always optimistic, always enterprising, and never satisfied. They always look forward to doing something better than they have ever done before. Vita Sackville-West



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A Guide to choosing good Web Hosting

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Jul 032022
 

Part 1.

Ever wondered how to choose good web hosting, well let’s
see if I can point you in the right direction with a few things
that you should consider.

With deals starting at $2.99 per month, you must be sure
that you are getting what you need, both now and in the
future. Remember what you need now could be a different
story six months from now!

So you want web hosting for your home site for friends and
family to keep in touch and put some photos on, then a
basic package will do you fine as long as it helps you with
uploading your site via FTP and maybe some free web site
design software.

However if you run a business or are into internet
marketing then you need something completly different,
and if you plan to have adsense sites then you need to be
careful how you choose!

Here is what you want as as minimum from your web
hosting:-

500MB of disc space
10GB of monthly traffic allowance
Unlimited pop3/smtp email
Unlimited auto responders
Unlimited Mysql data bases
PHP
Unlimited sub-domains
MS front page support
Web site traffic stats
Your own cgi bin
Web based control panel
Password protect directories
Java/JavApplets
Web site building software

And a good amount of ready to install scripts, so you can
set up a Blog in minutes, or set up Ecommerce so you can
sell your product online.

Now if you are unfamiliar with any of the terms above don’t
worry I am not trying to blind you with the tech stuff, just
trust me as your online presence grows you will need all of
the above at some point and some!

To give just one example Data Base’s(Mysql), if you go with
a real cheap host say $2.99 per month you will get 1 Mysql
data base, fine if you only need one, but what if you need
10. You will find that you have to pay for the other 9 and
this can add up on it’s own, if you need even more addons
to your $2.99 Package can become $14.99 per month
package!

Some companies will offer you a cheap web hosting
package just so they can upsell you at a later date, don’t
get caught out by this as they can be very difficult when
you ask them to change your DNS (domain name servers).

Always make sure you can change your own DNS when
registering your domain name, that way you can move your
web hosting account at will if you are not satisfied with your
web hosting provider.

Make no mistake about it, you only get what you pay for
with web hosting. For example another thing that some
web hosting providers do is load their servers heavily with
accounts so they can get the most money out of each
server they have. This is ok, but as the server ages it get’s
slower just like your home PC it gets Full and things take
time to load, it’s just the same with a server but when it
Crashes your site goes down!

In conclusion it’s upto you what you choose, just make sure
it’s what you need….send them an email, and see how long
it take’s them to get back to you with a concise reply. It will
normally reflect how quickly they will get back to you with a
support request!

See you in part two, where we will cover it step by step.

On a final note, if it looks too good to be true then it
probably is!

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Treadmills

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Jul 022022
 

When you go out to buy an item like treadmill, you try to buy the best. Those who have some idea about the machinery know the problems of buying the second best.



What are the important points to be noted while buying a tread mill?




    Don’t give much importance to the superfluous things. Fancy accessories may add to the beauty but without any
    real utility to you. Over a period of time, you may find their presence irksome.




    Ease of usage. It must be easy to start and easy to close.




    It is better to have push button controls, instead of push and pull controls.




    If you accidentally fall, a safety key provision must also be there which should also be easy to reach from any
    angle.




    A heart-rate monitor.




    It should also incorporate front and side hand grips with wide, flat foot rails on either side of the
    belt.




    Articles in treadmills are not essential, but can be considered as luxury. You can pick a one with built-in fans,
    TV remote-control holders and CD players to your amusement.




    And last but never the least look for the machinery that provides good workout, which is the basic purpose of
    your purchase of treadmill.




After



You can opt for a wide range of models; the one falling under the bracket of $300 to the models whose price starts from $1000. The manufacturer knows their real worth.
They can explain you the artificial beauty v/s the real stuff! For the former, you will get the name-sake warranty of just 3 months!



There are special types of warranties. Smooth 6.25 Treadmill in Fast Answers, gives a lifetime warranty for its frame and motor, three years for parts, and service for
one year. The costlier models means, you are protected against breakdowns.



When you buy heavy equipments that weigh 200 pounds or more, naturally it will be inconvenient for you to carry them to the Works of the manufacturer/dealer for
repairs. A service technician will come to your home for inspection and carry out the repairs.



The cheaper treadmills are cheap—that is their only advantage. Once the problems begin, after the expiry of the short warranty period of 90 days, the
repairs/replacement costs mount.



Sometimes, unexpected problems arise for which you are not responsible. “Sportscraft recalled 12,000 treadmills in July 2005 because of unexpected acceleration,
which can cause users to fall. The manufacturer received 110 reports of unwanted acceleration, resulting in 14 minor injuries.”



Treadmills, if properly and regularly put to use, are excellent body-toners and help you to lose weight in a systematic and harmless way. You can compare it with the
exercise of Yoga.



And finally after you make the purchase, install the equipment in such a place where there is free movement of air. You should not feel suffocated, while exercising on
the treadmill.

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Tips for Getting Started with a Jewelry Business

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Jul 012022
 

Many families need a second income or some extra cash and starting a small home-based jewelry business is a good option for some folks. Like anything else, it takes work. But this author has helped hundreds of people in the beginning stages of their ventures and can tell you without hesitation that it is possible. This brief article outlines some of the considerations you should think through prior to making a significant investment of time and/ or money.

First, it is important to have a good plan. A formal business plan isn’t necessary unless you aim to get a loan or investors, but the plan should be thorough, especially in the financial section. The bottom line for most of us is: can I make a profit doing this? How long will it take to turn a profit? And, is this worth my time? Below I have outlined a few key factors to think about while devising your plan. I want to be clear that this is just a guideline, not a “how to” since everyone’s circumstances is different – what may work for one person may not work for another.

1. Why do you want to do this?

Is this something that you want to do for strictly for the money? For the thrill of starting something from scratch? Because you need to make extra money to pay your bills? Etc. The answer to this question will create the context you need to think through your plan. For example, if you want to start a jewelry business because you absolutely have to have extra money to survive – that consideration will limit your choices greatly because you will need to make decisions that lead you to a quick profit.

2. Market & Products

What do you plan on selling and why? Think about whether the jewelry or other products you intend to sell are right for your intended market. Diamond jewelry is probably not the right product for a flea market! Some good ‘off-line’ venues that I have used include:

Craft fairs and outdoor festivals — generally in the summer time. You can usually get a table at these events for $20-$50 for the day. You will want to have a good selection of inventory; if you do you can usually gross anywhere between $150-$400 (based on my experience). Your sales will be directly related to your quantity of inventory.

Winter bazaars, church sales, holiday festivals — Oct-December. Check the local paper. Many churches have these annual events and tables are pretty inexpensive. These events are nice because people come to spend $ on gifts.

Home-based jewelry parties. You can host an event yourself, or have a friend host it and give her some free stuff as compensation. I like to have a good friend or relative host – that way I am pretty sure they will follow through. Ask your friend to invite her friends, relatives, etc. for the party. You provide some light snacks and bring all your stuff. Again, people come to buy and you have no competition! If you get people to one of these you will make out pretty well, and you don’t need to have as large a selection. I have made up to $1500 in an hour and half! Typically, I’d gross $300-$500 in a pretty short time.

Flea markets– usually in summer and holiday season. These can be boom or bust. It depends on whether, traffic, etc. Generally people at these want to spend very little, so the low-end stuff sells best. Good place to experiment since the tables are usually only $20 or so. I know people that go to the same flea markets every week and do very well with lots of repeat customers.

Store/ mall-cart. This is a much bigger leap since the overhead is so high compared to the above venues. I have done neither so cannot offer any good advice in except to plan really well and consider all the costs involved.

3. Where will you get your inventory?

This is the place you will need the best research. Unless you are selling in large volume, you will probably want to get a markup of about 3 times (what you paid for inventory). The lower the price you pay for your goods, the lower the price you can offer your customers/ the more profit you will make. You will always save more when you buy in bulk, so look for a supplier you can form a long-term relationship with who can give you good deals, service and selection. Buying a large quantity now may seem like a big expense now, but the result is you make more profit on every single item you sell.

The more you spend the more you save. Find a few good suppliers and see what sells well and who is willing to work with you. Find suppliers who provide good service and are committed to your success.
Buy off ebay- many people buy stuff at good prices then just re-sell

Search the web for other silver jewelry wholesalers.

Search the web for manufacturers. Most are in Asia. And you will get the best deals this way – but you are going to have to spend $3000+ to get the best prices and give yourself 6 months to find the right vendors, get your inventory and develop a relationship. It seems simple, but trust me, the cultural differences alone will add 3 months to the process! Unless you need 20+ designs of each design you order, or actually want to get a mixed batch of random leftovers that you will not see in advance, this is not a great option for most small businesses.

4. Is an online business right for you?

I make a living through my website. My business is successful because I:

• Have an efficient system to manage business operations

• Provide excellent service

• Have several great, inexpensive sources for products – suppliers that I know well and trust 100%

• Purchase a high volume of jewelry each month (enabling lower margin on each item)

• Spent time researching/ testing products and marketing strategies and learning about ecommerce

As I said, everyone’s situation may be different, but this is what works for me. I started about 6+ years ago part time, and within about 6 months had a full time internet business. I never expected it to work out this way, but it’s still going strong. Now it is much easier to get started from the technical side — the major auction sites offer good services for beginners and there are products out there to manage your business. You can even start a fully-functional ecommerce website without knowing any html! It is the “systems” that are the key factor for me. I have a system for inventory, a system to communicate with customers and a system to manage the fulfillment and customer service process. Most of my systems are computerized but I always take the time to get to know my customers in person when I have the opportunity.


5. … Is an offline business right for you?

Many folks are intimated at first by the whole ecommerce thing. The truth is an off-line business can be just as successful. Unless you have a lot of capital you want to start off (and continue!) with low overhead. So, you don’t need to go out and buy a store front! You can start by buying a small amount of inventory and testing the waters.

Try selling to friends and co-workers

Host a jewelry party (or better – have a friend host it) and invite a lot of people. I once made $1500 in an hour an a half! Typically, I would make about $400 or so in a couple hours.

Rent a table at a craft show (summer fair or church bazaar around holiday time). Tables are usually only $20-$40 for the day.

Get a spot a flea market

Put stuff out at your or your friends garage sales. It really works!

My advice is until you really know your market and have a handle on your revenue stream, start small. This way you are not going to lose much, if any, money.

6. Business licenses, TaxID numbers, merchant accounts, etc.

Check with your state to see what is required to do business. My experience is that it is very simple. You can get a TaxID, which takes about 1 hour and you can do it by phone, and this enables you to buy inventory without paying sales tax. But keep in mind that most vendors will be out of your state and will probably not charge sales tax anyway. In this case most vendors may not even need a TaxID. In terms of taxes, you can file under your TaxID or your social security number. If using your social security number and keeping the business under your own name, I do not THINK you need a TaxID, as long as you claim all your income appropriately. If you plan to have a business checking account you will need a TaxID number.

As far as I know you do not need any special license to sell retail. But you should contact your state tax office to get all the paperwork you will need to remit sales tax to the state. You are required to collect sales tax on retail purchases (most internet companies only charge sales tax to customers that live in the same state as the business). And at the end of the year, you have to pay this tax to the state.

As your business grows, it’s a good idea to take credit cards, especially for online businesses. Nowadays this is pretty easy. I get about 20 offers a day via email to setup merchant accounts and accept credit cards online. Do a search on google.com and you will find hundreds of places to do this for you! The cost is about $25/ month + $200-$300 setup fee. Another option is to use only a PayPal account. The account is free to setup. Get a paypal account regardless of what you do because it’s essential!! I’d say 50% or more of online shoppers now, and 80% of ebay customers have paypal accounts.

+ I am NOT an accountant! This information is just based on my experience and may not be accurate.

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