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Break Away from the Crowd by Staying in an East Molokai Vacation Rental

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Mar 302022
 

It’s difficult to confidently declare one Hawaiian island to be superior to another because they’re all charming, lovely and accommodating in their own way. Thus, when choosing which one to visit for your next vacation you won’t really go wrong, but it’s important to choose the isle that will best suit your personality. The Big Island is for those who don’t mind a crowd, Maui is probably the most family-friendly, and Molokai is for those who enjoy straying from the beaten path.

This smaller, lesser known spot represents the Aloha state in its rawest form; the land hasn’t changed very much over the years, there’s not very much development in terms of hotels and such, and in some parts you’re more likely to see fishing ponds and quaint villages rather than air conditioning and t-shirt stands. If that sounds like music to your ears, then Molokai it is.

The best way to really become immersed in this quiet atmosphere and authentic culture is to book a vacation rental that’s delightfully tucked away from it all – not that there’s much to escape from in Molokai. Try the eastern part of the island for a beautiful taste of the beach and the lush vegetation. This is considered to be the finest region, and luckily it’s dotted with a few vacation rentals that will further enhance this alternative vacation.

Instead of searching in vain for a free spot on the beach or fighting your way through traffic to even reach the shore from your high-rise hotel, you’ll be able to calmly stroll from your back door to dip your toes in the water in no time at all. Check out the view of Maui, it’s just a few miles away, and while you’d like to visit there someday be glad that you’re doing things your own way. It feels pretty good to stop and soak in the sweet sound of undisturbed nature, and doing this has a way of relaxing you at warp speed.

In East Molokai it’s possible to snorkel, sail, dive, kayak, and explore the vast array of historical sites and parks. Old churches, volcanoes and viewing reefs up close will punctuate the time you spend lounging, floating in the salty sea or just catching up with your special someone before a breathtaking backdrop of island splendor. Some people fantasize about being marooned on a desert island, in possession of the basic tools for survival of course but cut off from the headaches of technology and stress. Reserving a cottage in East Molokai will make this wish come true, and make it better than you ever thought possible.

Wake up when you want to and enjoy a cup of coffee on the lanai. Stroll around the land adjacent to your little house, appreciating that you can see no evidence of urban development, pollution or even a single neighbor. When the desire to experience the presence of other people does kick in, the town is a short drive away and contains a few shops, restaurants and other establishments that will take care of your basic needs. Speaking of needs, within the walls of your temporary home there will be nothing missing.

From towels to sheets, a blender to a dishwasher, making yourself at home will be easy. If you want to stick to your routine of eating toast for breakfast while checking your email, feel free. If you want to mix things up by switching to pineapple and a jog on the beach, that’s also quite acceptable, even recommended. Basically, whatever you want to do is the order of the day, as vacation homes tend to bring out the freedom to choose with no pressure of watching eyes, deadlines, or guilt.

Live it up in an East Molokai Vacation Rental, making sure to relish this unique experience before it’s time to head back to structured society. With any luck, this little break will inspire you to take a piece of the island home with you in the form of memories and a refreshed state of mind.

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Work From Home, More Than Meets The Eye?

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Mar 292022
 

I have been doing business for 18 years, and let me tell you first hand, there is no business like Work at Home business. The key being “Work at Home”. From the corporate world to the small time brick and mortar world of business, there really is nothing that can compare to the freedom and enjoyment of work from home business ventures.

There are so many ways to go about setting up and running your own home business utilizing the internet today, its really an amazement to me that everyone isn’t working from home as their own boss. If you’re sick of your jobs or simply want a change in your life, I strong urge you to look into legitimate home business opportunities.

If you can type and have an internet connection, you can very easily run your own flourishing home business. I’m not going to tell you now to go buy some program, what i’m going to talk about goes much further than this.

The equation to success always involves several things: Focus, dedication, passion, informed decisions, and Commitment.

Have you ever set a goal before, made a conscious decision that you wanted something accomplished in your life, but you were then distracted and lost your focus?

Maybe you lost a credit card, or you got a cold, or you forgot someone’s name, or something happened at the office………AND YOU LOST YOUR FOCUS?

You weren’t thinking of your goals, you were thinking of something else, something that distracted you from goals you had previously set for yourself.

Life is hectic and we all have busy schedules, the days and hours fly by so quickly it seems there is never enough time in the day.

So much that we lose our focus and forget what our goals in life are and how we can work to achieve them

We lose focus

WE ALL LOSE FOCUS

Which is why I want to make this very clear, that no matter what obstacles and distractions you are faced in your life, no matter how busy or tired you are, you Need To Have The Driving Determination and Will Power To Achieve Any Goals That you Put Your Mind To!!!

I want you to understand this sincerely, because this is what has helped me to achieve the true success that I have today, and it is one of the staples of building and running a successful home business. Your will and focus to succeed, to make something of yourself are all that anyone needs to succeed in any aspect of their life. No one is going to give you anything for free, “there is no free lunch”, as they say. So expect any home business opportunity to involve some work and effort, but you can do it with a little drive and self determination.

I suggest http://www.homeincomeuniversity.com to anyone interested in setting up their own home business.

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Tips For Finding Trusted Online Short Term Payday Loan

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Mar 282022
 

There are thousands of loan websites we can find in the internet. And you can look for the best deal for an online short term payday loan service among numerous loan website. We should study and compare whether one site is really excellent or not. Since sending bank account numbers and Social Security Numbers over web links to unknown lenders is very risky.
What you should be aware when you look for online short term payday loan?

• First of all, look for a short term payday loan site that is professionally designed, well organized, and managed, run by a real company that understands the business.

• Ideally, there is no “dead link” or a link which says “the page cannot be displayed”.

• The information presented on the site should be clear and informative and not riddled with “legal words” meant to confuse the reader. If you are unclear with word stated on the site, do not hesitate to ask them the implication.

• There should be a page for FAQ’s (Frequently Asked Questions) about short term payday loans and the procedure that the company undertakes.

• There should also be a page for the company’s contact information. Their offices, email address, and contact numbers should be provided and clearly stated in this page. If convenient to you, please check the address mentioned.

• Feel free to e-mail them at their contact information and ask for information regarding their state lending license. All short
term payday loan lenders must be licensed. So, do not hesitate to ask information about their lending license.

• Security is a major concern when shopping for the right short term payday loan. In its website, a Security and Privacy Policy should be clearly posted. Most important of all, Notice the kind of connection uses when you send your application form. The connection should be in SSL (Secure Socket Layer). Secure Socket Layers provide the best means of encryption available to commercial websites today. It is a secured connection and that no third party will be able to access the information that you provided. You can verify this in internet explorer by looking in the lower right corner to see if there is a small icon of a lock. This indicated a secure connection. If unsure of the connection used by the lender, contact and ask the company. If the answer is vague or evasive, find another loan company.

• The site should never charge any fees for processing your application. So, beware of online payday lenders that ask you for fees to process your applications.

• Avoid short term payday loan websites that assure you of instant approval based only on a few questions, or that they do not need documents such as latest bank statements or proof of employment. A real and reputable short term payday loan company would need information about your banking history and about your current employment.

• In addition, most sites have support agents that are available 24 hours a day, which makes obtaining short term payday loans online much quicker.

• Good payday lenders will explain the full cost of refinanced loans and let borrowers know that such loans should be used only in a financial emergency.

For more information, let’s visit http://www.paydayloan-information.com

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Your Guide to the world’s Best Online Stock Photography Resource Center

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Mar 272022
 

The process of utilizing existing photographs for various commercial, advertising and media purposes is termed as Stock Photography. Especially for individuals in various creative industries like web designing, book publishing, advertising agencies, magazine editors, graphic artists, interior decorators and those working in various creative corporate groups, the availability of stock photographs in online sites proves to be a great boon. Along with providing you an easy way of browsing through thousands of professionally taken photographs relevant to your particular field of work, availing stock photographs proves far more economic than individually appointing professional photographers and obtaining photographs of different entities shot over various locales. Whereas, large databases of online stock photographs allow you to make selections suiting just your precise requirements, availing such existing photographs saves you a lot on time, money and resource investment. Epictura provides a large database of stock photographs to meet your every creative need. Professionally taken and clear in design, their stock images are tailored to suit your every creative requirement.

In most stock photo agency, you will get a wide range of images, available in high and low resolutions to serve your various web and print purposes. Clear, sharp and captured with careful attention to every detail, the stock photographs available are ready for immediate use in your advertising and communication projects. Whereas, the images are all professionally captured by competent photographers, the images are also color corrected wherever required using the latest digital equipments so that the final products you are offered are in their best forms. The stock images available at Epictura are stored as JPEG RGB files in their database so that once you make your selections and purchase the photographs you can easily download them for your work.

The image galleries of Epictura cover a wide range of subjects from holidays and festivals to various everyday categories. From pictures of various seasons like autumn and winter to those of festivals like Christmas and winter sports events, you will find stock images and illustrations in a variety of categories. At the same time, images of everyday topics like beauty, biotechnology, birth, cuisines, environment, life and security are available for your ready use. You can also search for images related to various occupations and workplaces like call centers in their stock photo databases.

Purchasing stock images and illustration from Epictura is as easy as it gets. For your convenience this stock image agency presents a database of categorized resources available under various subcategories. All you need to do is visit the relevant galleries containing photographs of the topic you are looking for and a range of thumbnail images will be displayed to you. You can select the photographs of your choice by simply clicking on the relevant thumbnail to see a larger image and add it to your shopping cart if you plan to consider it for purchase. In you virtual shopping cart you can, in this way, collect (and change) as many images as you wish. Once you decide on the images or CDs you want to purchase, you can simply click on the checkout link provided and specify all your details according to the instructions specified. At this point you enter a secure server page where you specify all your personal details and payment options. No matter how many images you plan to purchase or the financial amount it involves, you can rest assured that all financial transactions are made under the safest conditions. As the server runs with SSL (secure socket layer) whatever information you provide during your financial transaction are encrypted and not visible during the transmission process. As a result of this, your sensitive details are kept confidential. Handled by Worldpay, the world’s best secure payment gateway, all transactions made to and from the website are safe and secure. Once you have purchased your photographs, you can download the high resolution image files from your account section. In case you have ordered CDs you can rest assured your purchased products will be shipped to you within 24hrs.

Whereas, all products are checked to provide you the best quality available, in case you are not satisfied with the purchases you have made or want to exchange some defective image, you can easily do so and request for new image file. However, all requests must be made within 48 hours of receiving receipt of images and CDs. In case you want replace some product you have purchased or exchange a defective product, rest assures your replacement will be made available to you within 24 hours in addition to time required for shipping the products.

In addition to an exclusive collection of some of the best photography in the world, the CD collection available at Epictura is also one of the best that you will get today. From family, education and health to lifestyle, landscape and occupations, you will get whatever data collections you may require for your various projects. With over 800,000 images and 2000 CDs Epictura provides some of the widest collections of stock photographs available today. What is even better is that as these images are available in a wide range of prices, you can select whatever you require the most within your budget. Whereas, single images that you select can be downloaded in very short time, you can get the CDs of your choice within 24 hours of placing your order.

A collection of stock photographs is often referred as photo archives and picture libraries. Such photo archives are essentially websites where large image banks containing thousands of stock images are maintained and stored. A look at some stock library section, will give you an overall view of the large collection of stock photographs maintained by the website. Looking through the various categories of images under different sections like ‘Digital Vision’, ‘Medio mages’, ‘Photodisc’, ‘Stockbyte’ and ‘Stockdisc’ will give you a glimpse of the large number of collections the site maintains under each category. A look into the ‘inspirestock’ section will provide you a view of the large range of premium business and lifestyle stock images avialable for your use.

The image files are available in JPEG and RGB file formats in a number of sizes. As a result, depending on the nature of your work and the type of image you are looking for in particular, you can select stock photographs suiting your requirements the best. Whereas, the small files are usually 700ko to 2mb, multimedia 72 dpi and 500-800 Ko in jpeg file size, the medium ones are usually 10mb to 12mb with image size of 1/2page and 1-2Mo jpeg file size. The large files available are 20mb to 28mb, full page images and 3-5Mo jpeg file size the extra large images are 48mb to 55 mb, with double page image size and 3-5Mo jpeg file size. So, depending on type of work you are doing and the type of image you require, you can select stock images fitting your requirement and budget the best. The preview pages will provide you information on the different sizes and prices in which each of the stock images are available.

You can readily use these images in different layouts without having to change the files first. If you are planning to use tem in designing web pages, it would be better to resize the images to fit their final size before using them on your web page. If you decide to use them in offset printing work, it would be helpful for you to translate the files to CMYK mode first. A look into the prices section will inform you on the different rates charged for the various categories and types of stock images available. In all cases, you are granted a royalty free license agreement according to which on your purchasing an image you are granted a non-exclusive and non transferable right to use that image.

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The Best Weight Loss Programs

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Mar 262022
 

There are many weight loss programs all promising wonderful results. How do you know which ones, if any, are going to work for you? The main things you should consider are whether or not the diet places too many restrictions on the number of different foods you can eat and/or too many restrictions on the types of food you can eat.

If it does neither, it is probably worth a second look. There are several weight loss programs that are very popular because they do work. They are listed below:

SONOMA DIET

The Sonoma Diet is one of the most balanced diets available. There are no dramatic restrictions on foods and no calorie counting.

The Sonoma Diet celebrates eating, not deprivation. You rarely lose weight and keep it off by severely restricting your foods; therefore, the best way to lose weight is by being able to enjoy your food without feeling deprived.

The Sonoma Diet is broken up into three waves or phases:

+WAVE 1: The first wave lasts ten days and its goal is to teach your body to curb certain food cravings. Unlike some diets, this phase does not restrict carbohydrates, but instead includes whole grains.

Your meals will consist of full, tasty meals of meats, fish, vegetables and whole grains. Many of your favorites foods are allowed.

+WAVE 2: This is the primary or major weight loss phase. This is the phase you will use until you reach your target weight. During this phase you will learn how to enjoy fresh foods and eat a large variety of foods. You can even drink wine!

+WAVE 3: Once you have reached your ideal weight, this will be your maintenance phase. By the time you reach this phase, you will have changed your attitude about eating and achieved the body you have worked for.

The Sonoma Diet is a full-featured online program featuring live support, shopping lists, and customized meal plans. A subscription fee is required.

WEIGHT WATCHERS

Weight Watchers is the longest-running, most familiar weight loss program available. The endurance of Weight Watchers is evidence of its success as a balanced weight loss program.

The Weight Watchers method is to consider dieting as one part of permanent weight management. Weight Watchers does not tell you what to eat, but they provide the tools and information to help you make healthy choices.

+FLEX PLAN: This plan offers a full range of food choices using a points system. You can choose any food as long as you control how much of it you eat. There are online tools that provide points values and a daily tracker.

+CORE PLAN: This plan allows you to eat from a list of certain foods from each of the food groups. You can also have occasional treats (in measured amounts).

Weight Watchers has extensive online resources to help you follow your plan step-by-step. There are chat rooms and message boards all designed to help you in your journey.

The strength of the Weigh Watchers program is the encouragement and support you receive from other members in the program when you attend the monthly meetings. This can provide powerful motivation to stick with the program. Weight Watchers online has information that includes where the meetings take place worldwide.

Weight Watchers works and has been working for over forty years. Many people try various other programs only to return to Weight Watchers because it is so successful. The Weight Watchers Flex plan costs about five dollars per week.

SOUTH BEACH DIET

The South Beach Diet was originally developed for overweight heart patients. The patients experienced not only weight loss but better overall health, as well. The South Beach Diet is now one of the most popular diets available.

+PHASE 1: The South Beach Diet starts with a partially restricted two-week phase that results in quick weight loss. Most carbohydrates must be avoided. You can eat three meals a day, consisting of meat, fish, vegetables, eggs and nuts.

+PHASE 2: This phase remains in effect until you reach your desired weight. It consists of specific meals and includes some of the foods that were forbidden in the first phase. The average weight loss during this period will be one to two pounds per week.

+PHASE 3: The third phase is the maintenance phase. Once you have learned to eat in a healthy way, it will be easier to maintain your ideal weight.

NOTE: This is NOT the Atkins Diet. The carbohydrate limitations are based on eating good carbohydrates and avoiding bad carbohydrates. The first phase IS very low-carbohydrate but the diet is based on the glycemic index.

NUTRI-SYSTEM

Nutri-System is a portion-controlled on-line program. The program provides an analysis that calculates your calories needs. Once the program gleans this information, meal plans are then calculated and shipped to you.

The advantages to this type of program are:

+It provides a healthy and comprehensive weight loss program for a short time period to get you back on track.

+A consistent weight loss of two pounds per week and there are programs available for diabetics and vegetarians.

+It is based on the glycemic index.

+You do not have to count calories, go shopping, cook meals, or worry about whether or not you are getting the right mix of nutrients (good carbohydrates, low fat, and protein). It is all provided and delivered to your door.

+On-line support with membership (including phone support with a weight loss counselor).

+FREE meal planner, exercise program and all features of the program. You only pay for the food.

There are hundreds of meals to choose from and you can choose any foods you like. Go to the Nutri-System website and click on the Men’s or Women’s Program to get started.

The weight loss programs listed above are considered to be the most effective ones available. Research each one before you decide which one will work best for you.

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The Practice of Homeopathy

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Mar 252022
 

Homeopathy, a health practice that is holistic, has been around for over 200 years. It treats the whole person, not just the part that is injured or in pain. It is based on a system of treating like with like.


Conventional medicine sees health as the absence of disease. If someone is not sick, then there is nothing wrong with the person. To someone who practices homeopathy (a homeopath), health is significantly more encompassing than that.


In homeopathy, a healthy person is someone who is free on all levels, physical, emotional, and mental. If you suffer a broken bone, you are not free physically. If you suffer from depression, you are not free emotionally. If you suffer from memory loss, you are not free mentally. A homeopath will attempt to restore freedom on all of these levels.


Homeopathy is a system that attempts to stimulate the body to heal itself. Whatever your ailment may be, a homeopath will use a remedy that stimulates the body to move in the direction it is already going. In that process, the ailment will be eliminated.


All symptoms of an ailment, no matter how uncomfortable or miserable, actually represent the body’s attempt to restore itself to health. Instead of looking upon those symptoms as something wrong with the body, which is what conventional medicine does, the practice of homeopathy sees those symptoms as signs of the way the body is trying to heal itself.


Instead of trying to stop or suppress whatever the ailment is, a homeopath will try a remedy that causes the ailment in the person, thus encouraging the body to heal itself. Conventional medicine will try to suppress the ailment.


Homeopathy is a system that looks at the individual, not at the disease. We all suffer from an ailment in a unique way. However, conventional medicine assumes that the ailment is the same for all of us and prescribes the same drug for all.


Homeopathy, however, searches for the one substance that will cure each individual case. Since each person expresses the ailment differently, each person needs a different remedy. Homeopathy is safe, gentle and extremely effective.


HOW TO DETERMINE THE CORRECT REMEDY


Since homeopathy relies on prescribing one remedy, all of your symptoms should be included in the determining process. Aside from the obvious nature of your ailment, there are many things that should be noticed and many questions that should be asked:


*When did the symptoms first appear?


*Where exactly is the problem located?


*What makes the symptom feel worse?


*What makes the symptom feel better?


*What is the person’s state of mind? Are there factors that could be causing the symptoms such as anxiety, depression, or fear?


*What is the person sensitive to? (This can be physical, mental or emotional.)


*What is the person’s sleep pattern?


HOMEOPATHIC MEDICINES


Homeopathic medicines are substances made from plants, minerals, and animals. They are diluted carefully until little of the original substance remains.


For example, one drop of the substance is mixed with one hundred drops of alcohol (a ratio of 1:100). The mixture is then shaken and labeled as 1C. One drop of this mixture is then mixed with another 100 drops of alcohol and the process is repeated to make a 2C and so on.


Very small globules made from sugar are then soaked with the liquid dilution. These globules make up the homeopathic remedy. These infinitesimal doses not only work, they are extremely effective, working on humans and animals.


Choosing a homeopathic remedy is based on the totality of symptoms present. Any remedy can be used for any condition if the symptoms that are generated by the remedy match the symptoms that are being experienced by the person.


ADVANTAGES OF USING HOMEOPATHY


*Homeopathy is natural, gentle, and safe and based on natural ingredients.


*When the correct remedy is taken, results are complete and permanent.


*There are no dangers to homeopathy. Remedies can be taken in conjunction with any other medicines without any side effects.


*Unlike conventional medicines that can suppress the immune system, homeopathy works in harmony with the body’s immune system.


*Homeopathy is holistic in nature. All symptoms are treated as one.


Homeopathy requires more time and patience in determining what the correct remedy is. However, once you discover what the correct remedy is, the result will be a cure of the cause, not just a treatment of the symptoms. The right remedy can permanently cure what is ailing you.

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3 Things That All Affiliate Marketers Need To Survive Online

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Mar 242022
 

Every affiliate marketer is always looking for the successful market that gives the biggest paycheck. Sometimes they think existent is a magic formula that is readily available for them. Actually, it is more complicated than that. It is just good marketing practices that have been proven over years of hard work and flare-up.
There are tactics that posses worked before with online marketing and is continuing to work in the online affiliate marketing world of today. With these top three marketing tips, you will be able to potent to increase your sales and survive in the affiliate marketing online.

What are these three formula?

1. Using unique web pages to promote each manifold product you are marketing. Do not lump all of it together just to save some money on web hosting. Intrinsic is pre-eminent to have a site focusing on each and every product further nothing more.

Always include product reviews on the website so visitors will have an initial understanding on what the product can do to those who buys them. Also include testimonials from users who have extant tried the product. Be sure that these customers are more than willing to allow you to use their names and photos on the site of the specific product you are marketing.

You can also write articles highlighting the uses of the product and include them on the website as an additional page. Make the pages attractive compelling and encircle calls to act on the information. Each headline should attract the readers to go and read more, polished contact you. Repeat your special points. This will help your readers to learn what the page is about and commit want to find out more.

2. Offer free reports to your readers. If possible position them at the very top side of your page so it they simply cannot be missed. Try to create autoresponder messages that will be mailed to those who input their symptomatic information into your sign hike box. According to research, a sale is closed usually on the seventh contact with a prospect.

Only two things can possibly happen camouflage the web page alone: closed sale or the probe leaving the page and never return again. By placing useful information into their inboxes at certain specified period, you will recollect them of the product they thought they want later and will find out that the sale is closed. Be actual that the elated is directed toward specific reasons to buy the product. Do not make it sound like a sales pitch.

Focus on important points like how your product can make life and things easier and more enjoyable. Include compelling subject lines in the email. As emphatically as possible, avoid using the word “free” because there are still older spam filters that dumps those kind of contents into the junk before even anyone declaiming them first. Convince those who signed up for your free reports that they will be missing something big if they do not avail of your commodities and services.

3. Get the kind of traffic that is targeted to your product. Just think, if the person who visited your website has no interest whatsoever in what you are offering, they will put on among those who move on and never come back. Write articles for minutes in e – zines and e – reports. This way you can locate publications that is focusing on your target customers and what you retain put up might just grab their interest.

Try to write a minimum of 2 articles per week, with at least 300 – 600 words in length. By continuously writing and maintaining these articles you can generate as many as 100 targeted readers to your whistle stop in a day.
Always remember that only 1 out of 100 people are likely to buy your product or get your services. If you can generate as much as 1, 000 targeted hits for your website in a day, that means you can made 10 sales based on the average statistic.

The tactics given above does not positively sound very difficult to do, if you think about it. It dependable requires a little time and an action plan on your part.

Try to use these tips for several affiliate marketing programs. You can end maintaining a good source of income and surviving in this business that not all marketers can do.
Besides, fancy of the huge paychecks you will be receiving…

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Finding More Demand for Your Product

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Mar 232022
 

As we move forward into the new millennium, the marketing of our product or service becomes more and more essential. On an average day, your customer is being hit with a deluge of communications. Most of these communications do not ARRIVE at your customer, as he doesn’t have the ability or the desire to assimilate the sheer volume. A consumer can now, in a fraction of a second and with the click of a mouse or remote control, move from one communication to another.

So how do we increase the chance of reaching new prospects? Well, let’s step back for a second and look at a quote from by L. Ron Hubbard:

“The whole story of marketing is told in just a few words:

“ONE FINDS OR STRENGTHENS OR CREATES A DEMAND.”

We see that this gives us three areas to consider.

Finding a demand. Strengthening a demand. Creating a demand.

Finding a demand conveys the idea that the demand is there somewhere, we just need to locate it. A tried and true way of finding a demand is to ASK YOUR CURRENT CUSTOMERS. They know what you deliver. They know its value. Ask them to refer friends or family to you. Better yet, give them a reason to refer people to you.

Whenever a current customer of yours provides you with a new customer, give them back something of value. What should that value consist of? The first answer that comes to mind of course is “money”, but that is not the only valuable commodity to your customer and it may not be an appropriate exchange. If you deliver a service, perhaps a portion of that service delivered at no cost. Perhaps movie tickets or dinner for two at a nice restaurant nearby.

Motivating your current customers to help you “find a demand” can be extremely productive for your business. There are four keys to this kind of thing:

1) Find out what IS valuable to your customers. What WILL motivate them to bring you new customers? The simplest way to determine this is to ASK them. Survey a nice handful of your current customers to determine what would really motivate them to refer new business to you. In this type of survey, you may want to list out four or five suggested items and see which item comes up the most popular.

2) Ensure that the item to be exchanged does not “break the bank”. If you sell a high ticket item or service, then you can certainly afford to be more extravagant. Just make sure you’ve got that balance of “valuable to your customer” and “cost-effective to you”.

3) Let ALL of your customers know that you are implementing an exchange program. Get the word out on every possible line. Send out letters, include a mention of it in every phone call, have fliers to hand out to people at the cash register.

4) Deliver the exchange on time. Don’t be tardy when your customer’s due his reward. If you set it up that the referral must become a paid customer (and not just an interested prospect), then the moment the referred customer makes payment, deliver the exchange with the customer who created the referral. This kind of speedy exchange can motivate even more referrals.

There are other ways to “find a demand”. The people who purchase your product or service, where do they shop? What magazines do they read? What radio stations do they listen to? What internet sites do they visit? Which online and offline newsletters do they subscribe to?

You could put together a written survey to find out all kinds of things about your current client base. Ask them to fill out this survey while they are in your store or place of business. Or send out 100 or so by mail. You could give them a free item or a 10% discount for filling out the survey.

Every question you get answered will give you a clue where to look to find more “demand”. If a vast majority of your customers listen to a particular radio station, consider advertising on that station. If you find your customers like a particular newsletter, see if that newsletter will take an ad from you. What if your customers patronize a handful of stores more than others? Contact that store and offer to do “cross marketing” with them. You’ll have their fliers on hand at your cash register if they’ll do the same with you. Or you’ll mail out one of their fliers along with your monthly billing if they’ll do the same with your flier.

Marketing can sometimes be a daunting subject. When you break it down into finding, strengthening and creating a demand, the subject becomes much more understandable. And easier to apply.

In our next newsletter, we’ll discuss “strengthening a demand”. Stay tuned!

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