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Trade Show Give Away

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Oct 082020
 

A trade shows give away is a great ways to generate sales leads. At a trade show you find so many people who are interested in your product and just waiting for someone to catch their attention so they can buy it. People attend trade shows for different reasons. Some go to see what the competition is up to, some go to see the new developments; some go for the free stuff. However, most go because they have a legitimate interest in that field and need, or will need your product or service. All you have to do is catch their attention. Normally that would be easy but, you are in a room where a thousand other people are trying to do the same thing. Your trade show give away can help you be seen and considered.

Going to a trade show is often like going trick or treating. Someone gives you a bag and you go around to each booth and they give you a treat. Just like trick or treating some give good treats and other just give out tootsie-rolls. Your trade show give away can make or break you trade show success. A good trade show give away can work hard for you for many months to come or it can be thrown in the dumpster on the way out of the convention center. Below are a few ideas to help your company be successful at a trade show.

Know the Clientele

To be successful you have to know your clientele. Before you even start putting together your tradeshow sit down and figure out, who are your clientele, what makes them unique, what are their interests, what are their values, and what makes the tick. One of the best trade show give aways I have ever heard of was a small hydraulics company who gave away a balsa wood panel with the cutouts of several interchangeable airplane parts at an aerospace trade show. The engineers loved it because they could build their own planes with the interchangeable parts. This company was terribly successful because they took their clientele into consideration and found something simple that would appeal to their clientele.

Budget

Budget is another big factor in designing a trade show campaign. You need to know how much a lead is worth to you. It is critical that you keep your cost well below the profit per lead. This doesn’t mean that you can’t do something really cool. Even if you are on a low budget there are things that you can that will dazzle you potential clients, just be creative.

Make it Unique

Make it unique. It has to be memorable. Brochures are nice because the give the information but they are limited because the person has to be interested at that moment or he/she has to sort through all of the other pamphlets to find it. You can see how they could easily get lost in the mess. A unique gift will help them remember your company so that when they do have a need for your product they are more likely to remember you. Think of how memorable a company would be if they gave a rose with their logo printed on the petal. This works great as a trade show give away because it is memorable. With a gift like this, always give your potential client a way to contact your company like a website or phone number. This allows customers to find out more about your company after the trade show, even if they can’t find the brochure.

Finally, ask yourself if it has legs. My mother attended a flower show last summer. At the show Fed-ex was giving away a small battery powered fan and she picked up four. I still have that fan at my apartment. Is your give away something that will thrown away or given away? Will it be seen by more than just the person who receives it. Fed-ex got at least 10 people that I know of to see and handle their advertisement just because they offered it to my mother. Things that are around a while and are useful are seen by more people than you might realize.

Your trade show give away doesn’t have to be all of these things, but consider them before you decide what you want to give away. Remember a good give away will yield returns for many months, a bad one is just a waste of money.

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Unleash Your Lead Generation Machine

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Oct 072020
 

Copyright 2005 John Jantsch

Lead generation is a funny thing. It’s the lifeblood of any growing business, yet many approach it in a casual manner at best.

Consistently generating leads for your business takes momentum and momentum takes energy.

In my experience, lead generation energy is best created by effectively approaching your very well defined target market from several angles, advances and mediums.

Your multi-pronged attack should come just short of making them feel that you and your business are everywhere they want to go.

One way to accomplish this is through the carefree spending of bucket loads of money on advertising. It’s an approach that has actually worked for some, but I don’t recommend it for most small business owners.

A more effective small business lead generation machine, one that generates the greatest return on investment, is best created through the blending of targeted advertising, consistent public relations and a systematic approach to referrals.

This three prong attack is the stuff that momentum is built on.

Advertising

For most small businesses, direct mail is one of the best ways to target specific markets. The key to making small business direct mail, or any form of advertising, work is to use your advertising to gain marketing permission, before you try to gain a sale.

In other words, focus your advertising message on creating a lead. Make them an offer of a free report, seminar, evaluation, newsletter, or other low cost or no cost education message and let them begin to get to know you through this two step process.

The fact is you can’t really expect a prospect to make a buying decision about your product or service from the 127 words you can cram onto a postcard. You can however, get their attention with a free report that offers them 5,000 words of your expertise. Once they have consumed that, they will be primed and ready for your follow-up sales message.

Public relations

PR is a big field but for the sake of this article, I’m talking about two things – Getting nice articles about your firm in publications read by your target market and placing expert articles, written by you, in publications read by your target market.

If you aren’t doing both of these as part of your lead generation strategy, you are missing the boat.

When a prospect reads an article in a newspaper or magazine it carries much more credibility than an ad. The fact that someone else (the publication) thinks that you are great is a very strong endorsement.

Target the publications you want to appear in and then start to market to them. Read them, send information and notes to writers on staff, find out what guidelines they have for guest authors and start creating some positive PR to go along with your advertising.

Here’s a quick tip. Ask your best clients what publications they read and rely on the most. This can be a great way to find the best publications to advertise in as well. Every industry has dozens of trade publications, but only a few are actually read.

Referrals

It’s a good bet that a large percentage of your business came to you by referral. Cousin Louie liked what you did for him, so he told two friends and the rest history.

Referrals are a great way to build a business. Leads that come to you by way of referral generally cost nothing. Clients that come to you by way of referral are often your best clients.

Most small businesses get this, but few approach lead generation by way of referral in a systematic way. And, asking a few people if they know anybody that needs what you do is not a systematic referral approach.

Here are the steps in the system:

Target a referral source – this could be your clients, but often the best referral sources are actually strategic partners that also serve your ideal target client

Educate your referral source – Create a one page document that your referral sources can use to introduce what you do, how you do it and why they should consider having you do it for them. The biggest potential pitfall of a shoddy referral approach is that you get tons of leads that aren’t right for you.

Communicate a creative referral marketing offer – If you can create a game out referral lead generation everyone will want to play. Reward your referral sources in creative ways. Co-brand powerful information products and show your strategic partners how to use them.

Creative referral offers also make great news stories for your PR program.

Are you starting to get a glimpse of how some of this works together, builds momentum and creates energy?

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How To Make A Fortune From Unique ‘Resistance Free’ Advertising

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Oct 062020
 

The trouble with trying to sell anything to anybody… especially with ads and sales letters… is buyer resistance. So how do you completely eliminate the resistance to your offer?

It’s easy when you learn this secret…

One of the most powerful offers you can use in your advertising is the word Free.

But, you may well ask… how can I make a profit giving my products and services away without charging for them?

Which is the exact reason why you need to understand the ‘LVC Formula’ – it stands for the Lifetime Value of a Client!

Here’s how it works. Let’s imagine for a moment you own a beauty salon. Now if you get a new customer, they may pay you $80 for their first treatment.

But how much is this $80 client really worth?

After all, most clients will continue to buy off you for many years to come.

For instance, let’s imagine your average client returns for a beauty treatment 8 times a year… and remains a client for 2 years.

$80 (price of consultation) x 8 (purchases a year) x 2 (number of years)

Now if you have a calculator handy, you’ll work out the value of this client as $1280.00.

And if your profit margin is 40% this calculates to a $512 profit per client.

Let’s imagine we sent a letter to all the nearby businesses offering women a free manicure valued at $30.00 (I’m not a beauty therapist, so please forgive me if all these figures are way out).

And if the manicure costs you $7 in products and 30 minutes of your time (which if you’re not busy… you’d just be sitting on your butt anyway!)

So effectively the $7 investment could have just made you $512 in profit.

And how easy is it to give away a free manicure?

Or for other industries…

* A free car service
* A free dancing lesson
* A free consultation
* A free ice cream
* A free report of some sort

The secret lies in giving away something which has a high perceived value, but actually costs you very little to produce.

Why does it work so well?

Using the word ‘Free’ in your advertising STOPS inertia. You see, people are happy with their current hairdresser… or their mechanic.

But when they get an opportunity to trial a product or service for FREE – there’s something irresistible and risk free about it, isn’t there?

A word of warning though. Make sure you offer the best possible service… otherwise people will not come back, and you’ll get a bad name very quickly.

And of course, where possible, make sure you collect a database… and measure your results.

What could you offer for FREE? Write down a few ideas now… and start implementing this stuff.

It could have an almost overnight effect on your sales.

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A Dollar In Our Pocket And a Dream

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Oct 052020
 

That’s the least you need to start your own online business.
Well, that’s what I started with and it doesn’t have to be
different with you.

In today’s Information Age, we are bless to have such wonderful
opportunities right at our fingertips. A brick and mortar
business can cost you thousands of dollars to get off the ground,
where as an online business can cost you zero dollars to start.

There are many companies that you can sign up and sell their
products and services for a commission. They provide marketing
tools, tracking software and product links all free of cost to
you. You can then market for free through classified ads,
articles and forums.

At sometime you will realize that you will need to invest some
money in your online business to help speed up it’s growth. As
they say there is no free lunch, because all these stuff are
available for free that does not means your success is also free.
Your dollars will be well spent and will give you a more
professional appearance.

For example, I know webmasters that purchase domain names just
to market their affiliate products. I have seen people like Willie
Crawford published an article with a web link embedded in it
which redirects you to TheRichJerk.com. This is clearly an
affiliate link presented in a professional format. And that
domain may have cost Mr. Crawford just a few bucks.

Sorry if I have let any cat out of the bag but that’s the way
these people are making things happen. Here in my homeland of
Jamaica, many are bewildered when I show them how easy it can be
for them to start their own online business.

They are even more startled when they learn that they can set up
a free website through Geocities or a free blog with Blogger and
create a source of income. They can place pay per click ads or
affiliate links on them and make some mail box money.

With economies around the world so unstable, it is imperative
that you seek to create a stable source or multiple sources of
income. And in today’s world the easiest way to do so is with
your own online business. All you need to start is a dollar in
your pocket and a dream.

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Why Didn’t You Publish My Article? Other Major Article Sites Did!

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Oct 042020
 

QUESTION:
Do you feel like giving me a reason for rejecting my article, considering all the other major article sites have published my article?

ANSWER:

There are a dozen of reasons why I could have chosen not to publish your article. Without knowing which of your articles I rejected, it is a hard call to make from memory.

I own and manage more than 150 article distribution groups. I own and manager seven websites that are either article directories or websites that print reprint articles. I own and manage one article distribution service. Soon to be two services.

I see tons of articles.

Any and all article directory managers are free to make their own choices about what to publish and what not to publish.

On my distribution groups, so long as you follow a few basic group rules, your articles will be permitted through the systems.

1. 2 posts per day maximum.
2. Not subscribed to the group in NO Mail mode. If you want other people to read your stuff, you should at least demonstrate the same courtesy to others.
3. No straight advertising.
4. No press releases.
5. Nothing that reads like a sales pitch.

In my services, the only rules that apply:

1. Nothing that reads like an ad.
2. No press releases.
3. No foul language, or disreputable business practices.

In my directories, I follow the same basic rules above. I also follow many other internal guides.

– I don’t want any of my sites to look just like all other sites. So I reject some at will, based on an urge, or based on nothing.
– I don’t want to be a sheep who does exactly what everyone else does.

– Bad formatting in article will get it rejected.
– Perceived advertising in body of article could get it rejected.
– Certain topics are generally always rejected.
– If the website listed in your resource box consists mostly of information scraped from search engines, if I catch it, I will usually reject your article — no matter how good your article might be.
– All acceptance and rejection decisions are made in just a split second.

Chances are that your article has been published in 90% plus of the reprint article resources I own, primarily the reprint article distribution lists.

Do you need 100% exposure across my networks? No.

Do you want 100% exposure across my networks? Probably.

If all article directory managers accept all of the same articles, then your article on their site will be nearly worthless. If there are five to six sites with exactly the same content on them, then chances are that the spiders will eventually figure that out, and then they will stop indexing the “mirror” sites.

Your article 100% across the board is the worst thing that you can hope for. On the surface, it may seem good, because you have that many more links. But, these “mirror” sites with 100% the same content will come back to bite you in the arse. They will hurt your SEO rankings in the end, because these sites will be penalized by the search engines, AND the articles on those sites may be hurt as well.

I am happy to reject articles “at will” on my free article directories, because I definitely do not want to be seen as exactly like another 30 article directories.

Let’s face it, few article directory websites are the same. Some are simply better than others and they are recognized as such by the general internet community.

The site where you are complaining your article “was not included” is a new directory with little recognition in the marketplace. I set it up to test out and play with its article directory software.

When we get to the end of the day, each article directory or website that hosts articles is part of a democracy. The webmaster can accept your articles or reject your articles. It is up to you to provide an article that the webmaster will want to use on his or her website. This business about expecting people to use your articles is totally off-base, and could net you the result of being forever barred from participation in the offended webmaster’s website.

Tread carefully and wisely.

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Skydiving Tutorial – How can we learn to Skydive?

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Oct 032020
 

The simplest thing we can do to start our skydiving experience is to start looking for Drop Zones to attend. If you find a good Drop Zone for you, you can view promotional materials, most cases skydiving videos, in order to make a clear idea of what is all about, you can also meet the staff over at the Drop Zone.

Good ways to find some good drop zones are to look in the Yellow Pages in the Skydiving Section, you can get their telephone numbers and call the stuff. You will be provided with all the information you need in order to arrange your participation in the First Jump Course.

If you have a friend that loves skydiving and jumped before, a good thing to do is ask him what a good start would be for you too, what to pay more attention at, simply put, what to do. Also, for good drop zones in your area you can make a phone call at the United States Parachute Association, you can call them at (703)-836-3495 and you will be provided with a name of an drop zone near you.

Drop zones frequently offer First Jump Courses each weekend. You will have to contact them to find out their scheduling. The majority of First Jump Courses will last for 4-6 hours. In general, a skydiving promotional video can be bought for $15. You will be able to see exactly what it’s all about and what to expect.

Also, you can find some great free skydiving information on the internet, some great skydiving sites are already live waiting to educate you from 0.

Many people have some reservation for their first jump, all you can do is educate yourself about skydiving and make a good decision for yourself. Just visit a drop zone, watch some good promotional videos, meet their stuff and I could tell you your decision right now, but I will let you try this skydiving thing on your own.

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Boost Business & Get New Clients With Five Quick & Easy Audio Info Products

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Oct 022020
 

I always tell my clients, the best way to get off to a great start with your self-produced audio products, is to set yourself up for a few easy wins. The problem is once folks find a way to create audio easily, they immediately complicate matters by trying to create a highly complex product right out of the box.

Can you say “Setting yourself up for failure” boys and girls?

When you’re starting out – confidence is key. So resist the temptation to swing for the fences. The best way to ensure your second and third and fourth project will be incredibly successful is to get your first one out the door.

So here are five quick and easy audio starter projects. And the good news is each of these can run 15 minutes or less:

ONE – THE WEB MESSAGE

The best way to get up and running with audio is to cut out the packaging and distribution hassles. And the best way to do this is to offer a streaming audio message right on your website. When combined with a head shot (photo of your smiling mug), and a suggestion (to opt-in to your very valuable ezine) you personalize your contact with them AND build your stable of potential customers.

A word of warning – please avoid the quickie 30-second fluff pieces so many coaches and consultants are putting up on their web pages. The worst thing you can do is to make yourself indistinguishable from the pack, and these superficial messages will do nothing but turn off potential clients.

There are two ways to get around this land mine.

First, consider a message at least two to three minutes in length. This will give you time to talk a bit about yourself AND to state your case on how what you offer is DIFFERENT. The worst thing you can do is to take a medium – audio – that immediately distinguishes you, and then reduce it to the same tripe everyone else is saying. You don’t need to put time into crafting a lengthy message. You do need to put time into making sure what you say sticks with your listener.

Second, consider starting with a short initial ‘teaser’, that raises the listener’s curiosity and entices them to click a link to a second, more detailed message. By requiring listeners to ‘opt in’, you’ve already gotten their vote and they’ve become much more than a passive observer.

TWO – THE FIVE SECRETS RESOURCE LIST

A sure bet is what I call the “Five Secrets” Resource List. This can be in any format –CD, MP3, streaming audio – that spells out five secrets to the results your potential customers are hungry for, that showcases your own unique approach and point of view. Examples include “The Five Secrets of Passive Revenue”, “The Five Secrets to Happier Kids”, or “The Five Secrets to Doubling Your Profits AND Your Free Time.”

You get the idea.

The key here is compelling content, not the format. You also want to be sure to include your contact info at the end of the audio, and suggest several ways your listener can take their next step towards an ongoing business relationship.

THREE – THE THREE STEPS AUDIO

Secrets are cool. But people want to know what they have to do to make those secrets come alive in their own lives and businesses. Again, the actual format this type of audio is delivered in is not important. What is important is that your steps are sequential, easy to follow, and give the listener a small taste of what you can really do for them.

These steps should detail how to obtain a highly desirable result that is eluding your potential customers. Examples include “The Three Steps to Losing 15 Pounds by Summer”, “The Three Steps to Quicker and More Lucrative Real Estate Deals.”

FOUR – THE FIVE MINUTE VISUALIZATION

Aw, come on, you’re saying. I’m a business consultant. Isn’t this visualization stuff wishy washy? Well, if you consider 300-pound football players wishy washy, you’d better be the one to tell them.

Cause the truth is visualization has gone mainstream. While it may have begun with therapists, healers and spiritual counselors, its now used by athletes and top business performers.

Yes, you can do more than five minutes. There’s nothing magic about that number. What is important is that these can be done very quickly, with a minimum of writing and preparation. And rather than just talking at people, these kinds of short programs involve people. And when you can get people to become involved with you, its much easier to take them to the next step.

FIVE – THE 15-MINUTE MARKETING CD

These short CD programs – often given away at your live, in-person appearances – not only introduce what you have to offer, but give folks an actual sample of you in action. And you would be surprised how much people like free stuff. Even if you’ve never been on Oprah (and that’s most of us) you’d be surprised the crowd you’ll draw speaking or at a trade show by giving away a free CD.

Use the opportunity to involve people with your business. I often give away free CDs in exchange for signing up for my mailing list. You can also offer a free gift that’s prominently featured on the packaging of your CD. And the only way they find out about the free gift is to listen to your CD! If you use this strategy take care to make sure your gift has value, and isn’t just a ruse to get folks on your mailing list. Remember, we’re not manipulating people here. We’re giving them a taste of what they can expect by taking advantage of everything we have to offer.

Audio products are powerful. But most folks who want to do them will never do them because the think they need to put out a mini-series. By getting started with one of these simple but powerful ideas, you can take your first profitable steps towards discovering everything audio products can do for you and your business.

======================

copyright (c) 2005 by Robert Schultz. All rights reserved.

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Do You Want A Teacher Website?

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Oct 012020
 

Many teachers are getting their own teacher websites . . .

Now you may wonder – what’s the purpose? Why would a teacher have their own website? It can take a lot of time to make and maintain one. Where do the students and parents benefit? What are the most important features?

If you are a teacher considering getting your own website, read on. For you may get a better understanding of the needs of students and parents that with a teacher website. Understanding where the students get value will help you realize why you need a teacher website and where to focus your effort.

The web is a recognized communication medium.

Communicate thoughts and ideas . . . Some of the information doesnt change very much (like information about you the teacher). Some of it will change daily – like homework.

What types of things do they need?

INFORMATION NEEDS OF A TEACHER WEBSITE

PERSONAL INFO:

Parents and students may want to know a little bit about their teacher (or child’s teacher).

A teacher website can help let them get to know the teacher – perhaps by having a “Biography” or “Qualifications”. Having a picture of the teacher is always a benefit so students and parents can recognize the teacher when they meet them in the classroom or in teacher conferences.

CONTACT INFO:

This is a must. If the teacher has an email account or phone number or other info to share with the parents or students, having this on a website is a great help in encouraging communication.

CLASSROOM INFO:

This can be a wonderful resource for the students and parents.

The most important resource to post on the classroom section of a teacher website is the daily homework.

This does take a consistent effort to post, but parents and students really appreciate having this always available to them.

Also, it would be nice to post project information, exams, and current events (such as fund raisers and class parties). And for those who are really ambitious, they can post files up to the web such as classroom rules, spelling lists, project handouts, exam prep guides, and permission slips.

Consider a student who is ADHD or for other reasons has difficulty remembering or writing down the homework. A website that has homework posted on it can be an essential ingredient to their success.

FUN STUFF:

Of course there is always the fun stuff. You may want to put in some useful or fun classroom-related links. If you are a math teacher you may want to put in links to math games websites. If you are a biology teacher, you may want to put in links to sites that are about the current study topic like marine animals.

Or you may want to have a picture gallery of the latest event. These are always great to have. Students like to see pictures of themselves in an event.

They also appreciate suggestions of where to find useful information.

DESIGN NEEDS OF A TEACHER WEBSITE

WHY:

Good design is a must – for your students and parents to make good use of a teacher website. It should not confuse them or make them easily lost.

SEPARATING CLASSES:

Many teachers have more than one class. Each class data should be on its own page (or group of pages) – to keep the students and parents from being confused about what homework, exams and projects relate to them. Then they can bookmark their class pages and easily access them later. This way they would only be seeing what they need.

GOOD NAVIGATION:

The navigation of your teacher website should be simple and consistent. There should be navigation links at the top and/or left that help the student get to where they want (and to easily back out). If you build a teacher website, I would recommend having a couple of students test it out before showing the whole class. If your test students get lost trying to find the information they need, you will need to make modifications to the navigation of your teacher websites.

LOOK AND FEEL:

The look and feel (backgrounds, color scheme, and position of the navigation) should be consistent and intuitive throughtout the site. This is important to show the students that they are still on your class pages – and haven’t strayed to a different website.

WRAP-UP:

If you are a teacher, having a teacher website can be of great value. Consider it. If you don’t have the time to put into building all the pages yourself, there are services out there that offer websites to teachers at a very reasonable cost. The one I built is at http://www.SchoolAndTeacher.com . The layout is already designed, and you just need to fill in some forms to put your data out there.

One of my favorite features is that students and parents can sign up to get regular emails of their homework. And the cost? The first year is free and after that it is only $19.95 USD per year. (Many have found this to be a huge time saver.)

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