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Dish Network’s Baby Steps

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Mar 312023
 

There is a new channel in town, and it is just for babies. It is great news that Dish Network now carries the first and only programming designed just for the very young ones in the family. BabyFirstTV is one of the latest additions to the already exceptional family programming of Dish Network. This innovative channel is backed and approved by developmental experts and has an enormous amount of imaginative, commercial-free shows designed for children from the age of 6 months to three years. EchoStar, based in Englewood, Colo. is proud to include this latest addition to the Dish Network family. You can find this child-oriented network on channel 126. It is available as an a la carte choice for less than ten dollars a month, and free previews are running in the Preview showroom, which is channel 288.

BabyFirstTV is a twenty-four hour channel, devoid of commercials, and is created expressly for babies, young children, toddlers and their parents. Learning is the name of the game, and this channel supports early learning, play, and interaction with both Mom and Dad. The low cost of BabyFirstTV is less than the cost of a DVD designed for babies and a single month would have over 700 hours of programming for the baby and parent! BabyFirstTV has over 40 original programs for young children. Some of the programs are: Rainbow Horse, I Can Sign, and Sandman. Parents will also be familiar with some of the brands that will be featured on this new channel. For example, Baby Songs, First Impressions, Brainy Baby, So Smart, and others. The color-coded programs will indicate to parents the educational content of each show. Blue will be for numbers education and green will indicate educational content involving the senses. There are subtitles included, where appropriate to help parents know to better utilize the original programs. Also, the programming is smarter than it first may appear. It is uniquely calculated to provide layers of instruction, so that older or more accelerated children can concentrate on different things within the same programming.

This instructive, deeply rich content will provide children with hours of learning that have never been seen before. The positive programs will foster faster education and stimulate fresh methods of learning for young children. One of the programs features two squirrels that play a game called hot and cold, and involves trying to find the acorns that they have hidden. Another program is called The Numbers Farm and will help children learn to count. It also promotes friendship and learning about animals. Learning to count to five has never been this much fun before. Catch this channel and much more Family programming on Dish Network.

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10 Reasons Why People Don’t Buy From You

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Mar 302023
 

1. You don’t make people feel safe when they order.

Remind people that they are ordering through a secure

server. Tell them you won’t sell their e-mail address

and all their information will be kept confidential.





2. You don’t make your ad copy attractive. Your ad

lists features instead of benefits. The headline does

not attract at your target audience. You don’t list any

testimonials or guarantees included in your ad.





3. You don’t remind people to come back and visit.

People usually don’t purchase the first time they visit.

The more times they visit your site, the greater the

chance they will buy. The most effective way is to give

them a free subscription to your e-zine.





4. You don’t let people know anything about your

business. They will feel more comfortable if they know

who they are buying from. Publish a section called

“About Us” on your web site. Include your business

history, profile of employees, contact information etc.





5. You don’t give people as many ordering options as

possible. Accept credit cards, checks, money orders,

and other forms of electronic payments. Take orders

by phone, e-mail, web site, fax, mail, etc.





6. You don’t make your web site look professional.

You want to have your own domain name. Your web

site should be easy to navigate through. The graphics

should be related to the theme of your web site.





7. You don’t let people read your ad before they get

your freebie. When you use free stuff to lure people

to your web site include it below your ad copy or on

another web page. If you list the freebie above your

ad they may never look to see what you’re selling.





8. You don’t attract the target audience that would

buy your product or service. A simple way to do

this is to survey your existing customers to see what

attracted them to buy. This information will help

you improve your target marketing and advertising.





9. You don’t test and improve your ad copy. There

are many people who write an ad copy and never

change it. You have to continually test and improve

your ad copy to get the highest possible response

rate.





10. You don’t give people any urgency to buy now.

Many people are interested in your product but they

put off buying it till later and eventually forget about

it. Entice them to buy now with a freebie or discount

and include a deadline date when the offer ends.

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Search Engine Submission Techniques on Google

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Mar 292023
 

The orientation guide for businesses getting started online



Over the years of its existence Google gained a well-deserved reputation as the top choice for internet users. Providing a comprehensive coverage of the web and returning searched queries with great relevancy in less than a second, Google certainly is the internet’s front door.



Because of the popularity of this search engine, it is critical to get your website listed in Google and achieve a high ranking in search results. There are two types of listing you will find in Google search results: free listings and sponsored listings.



• Free listings



To have your website listed on Google search results for free you firstly need to submit your website to be indexed at http://www.google.com.au/addurl.html. Google is a spider-based search engine that automatically visits web pages to compile its database. After you submit your web site, your site will be first stored in a “temporary” database. Then Google will send a “spider” in a regular time to “visit” your web site to decide whether it should be indexed. This process is called Search Engine Submission.



However, successful submission does not mean your website will necessarily rank well for particular terms. Making your website Google friendly in order to achieve a good ranking can be done through Search Engine Optimization (which will be explained later on in this article).



• Sponsored Listings (Google AdWords)



Google also sells sponsored listings through its advertising program Google AdWords. Those sponsored listings appear on the top and on the right-hand side of regular search results.



Once you sing up for Google AdWords program at www.google.com/ads, your listing appears on Google almost instantly and the impact on your website traffic and sales is practically immediate.



Sponsored listings often represent a great alternative for new websites or websites having difficulties to get indexed by Google.



1. Search Engine Optimization (SEO)



The majority of internet users search information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult for the user to find your website if it is not listed between the top 10, maximum 20 search results.



The purpose of search engine optimisation is to make a website’s content highly relevant in order to get listed on top of search engine results for free. This can be a quite daunting task so let’s take a look at some key optimisation guidelines:



1.1 Selecting and Positioning Target Keywords



People search for stuff on the internet by typing certain words in the search box. Words that are relevant to your website are your target keywords. Your job is to make sure those target keywords appear on the crucial locations on your website such as across your title, meta tags, and body of your web page.



There is a good source of optimisation tips at http://www.dynamicwebsubmission.com/tips.html.



Tip: Your target keywords should include at least two words. This is simply because lots of websites are relevant for a single word, for example “flower”.



1.2 Relevant Website Content



Imagine search engine as a library and your website as a book. The library only wants good quality books to be included in its collection. The content of your web site is therefore the most important element for search engines to terminate if your web site will be listed and ranked well.



If your web site contains only images, flash, javascript etc, it will be ignored by the search engines because they can’t read those graphics. Please remember to provide valuable information not just “good looking” image. Whenever possible, use HTML text on your web pages that will make your site more relevant.



1.3 Link Popularity – Google Page Rank



Every major search engine uses link popularity as a part of their ranking algorithms. Google’s algorithm — Page Rank – is a quite complicated mathematical formula that determines a relevancy of web pages.



Very simply explained, it uses the structure of the links between web pages to assign a score of the page that reflects its importance. In effect, each link from one page to another is counted as a “vote” for the destination page, and each page’s score depends on the scores of the pages that link to it. But those pages’ scores, in turn, depend on the scores of the pages that link to them, and so on.



In conclusion, link popularity of a website is determined by:



– The number of relevant web sites that are linking to your site

– The popularity of those web sites



The higher the relevancy of the website the better is its listing in the Google results.





From what has been said, it is quite obvious that for brand new websites it may take about a month before they get listed and ranked well by Google. As mentioned earlier, paid listing can provide an excellent solution to cover this “waiting list” period. Google will set your website live within few hours and the impact on your site traffic is practically immediate.



2. Paid Search Advertising (Pay-Per-Click, PPC)



This unique form of search engine advertising gives your website an excellent opportunity to achieve guaranteed top position on the search results. Paid listings are used not only for websites that are not indexed or waiting to be indexed. They are (or should be) widely used by marketers in the overall internet marketing mix when launching new products, targeting a specific market segment or enhancing sales of a product that has not been doing well lately.



The introductory to Paid Search Advertising Basics is explained in details at

http://www.apexpacific.com/newsletters/nl1004.html#2.



Since the launch of Google AdWords in February 2002, Google has clearly become the main provider of paid search advertising. Because Google is special in everything it does, let’s take a look at Google AdWords more closely.



2.1 How Google AdWords work



As mentioned earlier, Google’s sponsored listings appear on the top and on the right-hand side of regular search results.



The basic concept of PPC bidding is that advertisers bid for particular search terms (= keywords). The highest bidder gets his/her advertisement displayed at the top of the sponsored listings next to Google’s search results. The second highest bidder gets the next sponsored listing and so on.



However, Google Adwords work differently than most of the other Pay-Per-Click search engines such as Overture, FindWhat etc. Google does not simply put the highest bidder’s advertisement at the top of the list. It also ranks the advertisements according to their popularity. Therefore, if more people click on an advertisement it will get higher ranking and better position.



In conclusion, your ad’s position is determined by following factors:



– your daily budget

– maximum cost-per-click

– your ad’s actual click through rate

– and your average ad’s position.



From the above, you can not directly control your ad’s actual click through rate and average position. Therefore managing your keywords on Google AdWords is a big challenge and usually consumes a great deal of time.



If you do not manage your keyword bids properly, you will waste your advertising money on Google Adwords. A good way to get around this is to use automated bid management software available on the market today. In general, those tools allow you to control your ads listing based on rules you specify.



When you shop around you will notice that there are very few tools that support Google AdWords. From those they do, there is one available for free trial at http://www.keywordbidmaximizer.com/bidmaximizer.



2.2 Pay-per-click copywriting tips on Google



The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) is the conversion rate. To drive your conversion rate to the maximum it is advised to pre-qualify the click with a well composed ad copy. Below are some tips to help you improve your ads:



• Specific and Relevant Keywords



Be specific and relevant to your business and offers. Avoid general keywords – they generate more ad impressions but tend to be less relevant. For example, rather than “flower” consider “birthday roses bouquet”. More targeted keywords attract more qualified buyers.



Also, your can increase your ad exposure – without sacrificing relevance – by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.



• Target geographical segments



Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokio, replace “roses” with “roses Tokio”. This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.



• Target ad delivery with keyword matching options



Google offers different keyword matching options to refine your targeting:



Broad match – displays your ad when all the words in your keyword appear in the search query. For example for the keywords “birthday cards” your ad will be shown if users search for keywords “birthday” and “cards” in any order, and even if the query includes other terms.



Phrase match – displays your ad when all the words in your keyword appear in the same order, for example “birthday cards”. Your ad will also be shown with other terms in the query like “birthday cards for girls” but will not be shown if users search for “cards for birthday”.



Exact match – displays your ad when all the words in your keyword appear in the same order, and without any other terms in the query.



Negative keywords – excludes searches for which your ad would be irrelevant. For example, if your keyword is “birthday cards” and your negative keyword is “-girls”, your ad will not be shown if users search for “birthday cards for girls”.



• Choose carefully landing pages



If users are interested in your offer they click on your ad. It is your job to send them to a relevant destination page to find out more about your product or service. When tailoring your ads to a specific audience, be sure that the destination page on your site fits the goal of the campaign.





3. Optimization Versus Paid Advertising



Paid search advertising offers companies an excellent solution to drive traffic to their websites almost immediately. From the short term approach, pay per click presents a smart way to cover a gap between campaign launch and achieving desired rankings results. The long term approach suggests pay per click as an alternative in situations when a website shows a poor performance in the search results in general. However, once you stop paying for the positions, the traffic stops.



Search engine optimization is a fundamental part of internet marketing mix. It requires constant updating and continuous attention of the website content for solid, long-term effective results.



Therefore, if you use paid search advertising and search engine optimisation together as an integrated strategy, you have an excellent chance to reach the greatest number of online users.

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The Perfect Network Marketing System!

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Mar 282023
 

Network marketing is hard. Do not even attempt a home based network marketing venture unless you either have or plan on putting into place a highly potent and highly duplicatable network marketing system geared for 2005 and beyond.



Before I tell you what a billion dollar network marketing system should look like let’s talk about what doesn’t work. As I’m sure you probably know, network marketing is notorious for having a 95% failure rate. Let’s talk about why.



Have you ever heard of Occam’s razor? Basically it states that the simplest explanation for a phenomenon is usually the best. We’ll use this theory to explain why 95% of network marketers fail. Ready? Most network marketers fail because the marketing methods that they are taught don’t work 95% of the time. Pretty simple right?



So we’re led to ask the logical next question, what are most fledgling network marketers taught?



Well, I can only speak from my experience, but what I was taught was to buy and cold call leads. Now, I’m not going to say this doesn’t work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn’t work most of the time. Don’t get me wrong some people are very good at cold calling leads, but most people aren’t. So what happens to most people after they’ve spend thousands of dollars on leads with very little success after six months? They give up.



Additionally, another factor contributing to why most network marketers fail is the leads they use. Why does the type of leads make a difference?



Business opportunity leads are generic. The leads answer an ad that just asks them if they want to be financially free, or make money from home. Well, of course they do, but that doesn’t mean they want anything to do with YOUR network marketing program. When the average network marketer calls these generic bizz opp leads the leads don’t know anything about the network marketer’s business and for the most part really don’t care. This leads to the fledgling network marketer hearing a lot of NO’s.



Hearing NO all the time leads to quite a bit of self doubt, both about the network marketers own ability and the validity of their association with their network marketing company. Negative feelings begin to harbor and as I said before eventually the network marketer gives up, usually with 3-6 months.



That’s basically why 95% of network marketers fail if you asked me.



So how do we change this paradigm?



We build a Perfect Network Marketing System! Now we get to the good stuff! What does a perfect network marketing system look like?



For the average home based network marketer to be successful certain thing MUST be in place. I will list them here:



• Lead capture page designed specifically for specific Network Marketing Company:



This page must contain strong sales copy that tells the prospect why he wants to opt in for more information. The best way to do this is to offer a High Value Free Report in exchange for there contact information.



• Free Report specifically designed for Network Marketing Companies Opportunity:



The free report must be highly informative. It must explain all of the features and benefits of joining the network marketing organization as an independent distributor and must focus on the support and resources available to the new recruit should they choose to purchase a distributorship. The company’s products and compensation plan must be clearly explained here as well. If possible, testimonials should be used, as they are extremely powerful sales conversion tools in this portion of the sale process as well.



• Follow up Email System:



Attached to the Free Report there must also be a follow up system that continually markets through email the program to the lead. Most leads don’t act immediately and must be marketed to at least 7 times before they take action. The email follow up system must have strongly worded sales copy and must have a system for getting through spam filters.



• A Continual Feed Back System that uses the Fear of Loss:



Along the with email follow up system there must be a feedback system that will alert the prospect by email when new prospects opt into the system and invoke the fear of loss during this process by telling the prospect that if the next prospect in line upgrades to a paid position before he does then he will forever loose commission on that prospect. This is an extremely powerful psychological tool.



• Strong Support:



It’s one thing to get someone to buy a distributorship, but it’s a totally different thing get them to work the business effectively. There must be an email follow up system once a new distributor signs on to ensure that he receive adequate training on who to market successfully. There must also be human support at this point. So, there must be strong relationships built between upline and new distributors.



• A Good Product or Service:



In order for this entire marketing process to work, the system must be back by a strong and ethical network marketing organization that sells a high demand product that people need and would purchase even if there were no compensation plans attached to it.



• You:



You must be an active part of your business. You must be willing and open to learn new ideas and tactics at all times. You must have a passion for your business and truly believe in the product that you plan to build your organization around.



In Conclusion:



I’ve listed the basic component’s a of a perfect network marketing system. This system will involve NO cold calling because the prospect will opt in to request more information specifically about your business before you even talk to them.



Cold calling generic bizz opp leads and hearing a lot of NO’s is what causes most network marketers to fail. We want to avoid this at all cost. This is what this system is designed to do!



By having your prospects opt in specifically for more information about your product and business plan and then by giving them a detailed report explaining all of the above before you even speak to them your chances of a successful sales conversion will greatly be increased. The email follow-up and fear of loss systems will increase your chances successful sales conversion even further. These factors will cut down on the number of NO’s that the you must endure before success. This will increase your home business’s duplicability vastly.



Further, having uniform training and exceptional support are the basics and must be present.



So,



Before you spend another dollar on your network marketing efforts ask yourself if you’re using a perfect network marketing system. If your answer is no and you aren’t having any success then ask yourself what you can do to change your system to one that will work for you and your future distributors using the principles that I have detailed above.



Network marketing can certainly make you rich, that is… if you have the perfect system in place!

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Ten Kids Party Planning No-Nos

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Mar 272023
 

Avoid the most common and obvious pitfalls many parents encounter when planning their first kids party. Tap into the knowledge of experienced party planners who’ve learned to steer clear of the “Ten Kids Party Planning No-Nos”.





INVITING MORE CHILDREN THAN YOU CAN HANDLE


Your intentions were good when you invited everyone in little Tommy’s classroom to celebrate his birthday, but you didn’t realize what it’s like when twenty active 6 year olds get together all in one place! Add excitement and sugary food and you’ve got a real problem! Do yourself a favor and match the number of party guests to the birthday child’s age – a tried and true formula from countless Moms and Dads experienced in hosting successful kids parties.





UNCLEAR INVITATION


Your invitation should state clearly the Who, What, When, and Where of your party, as well as an RSVP date, phone number, and name to call. Add any special instructions such as what to wear, and whether a meal will be served or just cake and ice cream. Writing the name of the invited guest clearly will, in most cases, avoid siblings crashing your party.





FAILING TO KID-PROOF YOUR PARTY AREA


Protect yourself and your party guests by doing a pre-party sweep of the party area for potential hazards. Stowe your precious possessions and breakables in a safe place for the duration of the party. If very small children will be in attendance, make sure you have outlet covers in place and that loose change and other items that can be swallowed are out of sight. During the party, be vigilant about letting balloons, or pieces of them, get into the hands of little ones. Avoid serving any food that could trigger nut allergies in children.





OVERDOING IT – TOO MUCH TO DO, TOO LITTLE TIME


This goes for both the party host/hostess and the guests. As the party planner, be sure you have adequate adult help to supervise all the party guests, play games, serve food, and clean up. Usually other parents are happy to assist, with the promise of reciprocation at their child’s event. Putting on your child’s party shouldn’t mean you can’t enjoy the proceedings too!





Guests should not be over-scheduled either. Make sure you have allowed ample time and that the age group has the attention span and ability to tolerate all the elements of your party plan. In general, a one hour celebration is optimal for toddlers and pre-K kids, while older school age children can handle 2-3 hours easily. Plan a winding-down activity or story time for younger kids.





NOT PLANNING ENOUGH GAMES & ACTIVITIES


This brings to mind the dreaded scenario of a bunch of overstimulated kids running amok because you’ve run out of games and activities with which to engage them. Don’t let it happen to you! Always have extra games and prizes in your bag of tricks to tame the little monsters! You don’t have to use them, but at least you’ll be prepared.





GAMES NOT SUITED TO AGES/ABILITIES OF GUESTS


Four year olds will love playing “Duck Duck Goose”, but charades or a scavenger hunt are way beyond them. Do a trial run of all your planned party games with the birthday child prior to party time to avoid any difficulties that might arise.





NO BACK-UP PLANS


Stuff happens! That’s why you should always have a back-up plan for your party. Have an indoor alternative for outdoor parties in case of inclement weather. Confirm your entertainment a week in advance, but plan a few extra games or a party-themed video in case the entertainment falls through. Above all, resolve to keep your cool and handle whatever comes up with grace.





GIFT-OPENING FREE-FOR-ALL


There’s nothing worse than party guests grabbing gifts and opening them for the party child. Or, the birthday child tearing open wrappings and casting gifts aside without a proper thank-you. You might consider opening gifts privately after the party’s over to avoid any unkind comments from the birthday child, or jealousy on the part of the guests.





If you’re determined to navigate these dangerous waters, here’s a lifesaver for you: Have guests sit in a circle holding their gifts. The party child sits in the middle and spins a bottle to determine whose gift s/he will open. This keeps the insanity to a minimum and allows you time to record the names of gifts and gift-givers for thank-you notes later.





NOT RECORDING GIFTS GIVEN/ NOT SENDING THANK-YOU NOTES


Its so convenient to fall into this trap, but remember… a gift worth receiving is a gift worth giving thanks for….Thank you notes are always in style, and if you follow the instructions above for avoiding the gift-opening free-for-all, you’ll be in good shape to write accurate ones.





Children will view this as a fun project if you provide them with colorful notes and markers or help them design an original on the computer. My kids always like to write out the addresses on the envelopes, too – it makes them feel grown up.

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A Search Engine Optimizer’s New Year’s Resolutions

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Mar 262023
 

With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients’ web sites the absolute best on the web.


    I will not use flash as text.

      Even though many search engines can now read some of the text embedded in flash, flash sites do not perform as well in search engine results as non-flash sites. Flash should primarily be used to enhance sites; in the same way one would use pictures to make the site look better.

    I will not use images as text.

      Although I personally believe that text in images will be read by search engines by the end of 2006, we are not there just yet. As it now stands, image text is invisible to search engines and therefore should not be used in that capacity.

    I will use good usability techniques.

    I will not use cloaking.

      Cloaking is frowned upon by search engines. Once they catch you, you will get penalized (or in some instances, banned).

    I will not use frames unless I have a REALLY good reason to.

      Frames complicate things for the search engine. There are very few good reasons to use frames and thus they should be avoided whenever possible.

    I will use a catchy title with the keyphrase in it.

      Marketing is what we are all about. A catchy title will bring in the customers. A title containing the target keyphrase will raise the result in the search engines. Put the two together and you have a professional marketing title that works hard to bring in traffic.

    I will track the return on investment (ROI).

      By tracking the ROI, I will clearly see if the site is making or losing money. To track ROI one needs to co-relate the marketing dollars spent with the revenue earned. This statistic is usually hindered by the site’s owner, who cannot (or does not) provide the financial information, nor the conversional statistics I need to track ROI.

    I will write an alt tag that clearly depicts what the image is, for every image.

      This will help people without images on their screen know what the image is about. Using the keyphrase in the alt tag is a bonus because it will help the rankings slightly in the search engine results, but it is most important to describe the image as clearly as possible.

    I will use good informative content.

      Ah yes, “Content is King”. All the above resolutions are meaningless if I don’t have good content. This is what will bring in the search engines. This is what will bring in the clients. And this is what will bring in the dough.

    I will not stuff the pages with keyphrases.

      Stuffing the page with keyphrases goes against the golden rule of good content. If you stuff the pages with keyphrases, they will no longer read well, and readers won’t like to read them. Consequently, people won’t enjoy your site, and because the search engines are designed to figure out what people like and then display it to them, the search engines will eventually begin to disregard your site. Therefore, ALWAYS use keyphrases wisely.

    I will not use “spammy” techniques.

    I will use pay-per-click (PPC), even if it is for a very small amount.

      I have found that using even a minuscule PPC campaign will bring in more traffic. It also propagates links to your site throughout the Internet, and thus makes your site more prominent. If you are worried about losing money, then use the free conversion tracking tool available at both Overture and Google AdWords. USE IT. Only then will you know how effective your PPC campaign really is.

    I will track unique hits to the site.

      By keeping track of whether the site’s traffic goes up or down, I get a big picture of the health of the web site. If traffic goes up, then the rankings probably went up. If traffic goes down, then rankings probably went down. Of course there are also seasonal variations (and marketing pushes), but you should be familiar enough with the market to know when to expect such cyclical fluctuations.

    I will get a good copywriter to write the content.

      “Content is King”, so get a professional to write it. You may think you are good, but are you really? Would you bet your Internet presence on it? Use someone who knows how to write specifically for the Internet. Use someone who knows how to balance writing for people, writing for sales, and writing for search engines.

    I will not send out “spammy” emails asking for reciprocal links.

      Reciprocal links don’t bring in clients, and they tend to only slightly boost your PageRank. An SEO’s time is better served getting the site listed in directories and on sites where people would be looking for it (such as associations, suppliers, clients, and more…). Personalized emails to these sites requesting a link to yours are fine. Templates or mass emails requesting reciprocal links are definitely not.

    I will work hard getting valuable links to my site.

      “Linking is Queen”, thus getting links is essential. Find directories that relate to your market and take your time to submit to them (in the best category). Contact your suppliers and/or resellers and see if they will link to you. Figure out where your potential clients hang out on the Internet, and get those sites to link to you. Do your homework to choose where you want your links to appear, then roll up your sleeves, get out the elbow grease and get those links to show up!


With a little dedication and a lot of work, I will get my clients into the top search engine results. If you want to do well with your web site, stick to these resolutions and before you know it the traffic (and the sales) will roll in smoothly, just like the New Year.

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Home Exercise Equipment – Choosing the Proper Equipment For Your Workout Routine

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Mar 252023
 

The fitness industry has become big business as more and more people work out
to get in shape. Many companies have gotten onboard the bandwagon, and the
number of different types and brands of home exercise equipment available is
amazing. While it is great to have options, trying to figure out which piece of
home fitness equipment is right for you can be an overwhelming process. One way
to help manage all this information is to identify what type of exercise or
training you plan to do. Add in other factors such as your personal fitness
level, budget, and space available and pick the equipment that best fits your
criteria.

What Is Your Goal?

Before purchasing an exercise bike, treadmill or other type of home fitness
equipment, it is important to decide what it is you hope to accomplish. Are you
trying to lose weight? Perhaps you want to get in shape, tone your muscles?
Maybe you want a good cardio workout? Or you may have several of these results
in mind. Exercise equipment varies in its effectiveness in certain areas and by
knowing what you want from your workout, you will be able to focus on those that
do what you want.

Assess your Fitness Level

Also do an assessment of your comfort level with different types of exercise
or movement. Do you have weak knees or a bad back? Would you rather sit than
stand? How is your balance? Each type of home fitness equipment requires you
to use different posture and movements and you don’t want to pick something that
will cause injury or irritate an existing condition. You also don’t want
equipment that is uncomfortable to use because it will be difficult to stick to
your routine.

Space Considerations

The fact is, if you live in a small apartment or have limited space in your
home, you may not have room for a large piece of equipment like a home gym or
weight sets. Many pieces of equipment fold up for storage, but if you have to
move the coffee table or love seat every time you want to fold out the
treadmill, you are less likely to exercise on a regular basis.

What’s In Your Wallet?

Some exercise equipment can be quite expensive, especially for a quality
product. On the other hand, you can purchase some equipment off TV ads or
special promotions for a very reasonable price, but does the stuff really work?
And will it last for more than a few weeks? Most experts recommend that you
wait to purchase home fitness equipment until you can afford to purchase
something that has good customer satisfaction ratings and is made by a respected
fitness equipment manufacturer. Also be aware that some types of equipment cost
more than others and may not fit your needs or your budget no matter how long
you save.

Consider Your Choices

Once you have assessed your needs and situation, you can evaluate the
different types of equipment against your criteria.

Exercise bikes have been around for decades and have improved in
design and function over the years. They have been proven to provide weight
loss and health benefits if used consistently and correctly. They offer a good
cardio workout as well, while limiting impact and injury to knees and other leg
joints. They typically do not fold up and can tend to take up space. Exercise
bikes fall in the economy or moderate range for price in comparison to other
types of home fitness equipment, although some can be quite expensive,
especially if they are computerized.

Recumbent exercise bikes, which put users in a slightly reclined
position, place less stress on the back and knees but tend to cost more. Some
people find the position and motion uncomfortable if they are used to
traditional bike riding.

Treadmills are another type of fitness equipment that has been around
for some time. They also provide a good cardio workout if properly used, and
many come with built in features such as an adjustable platform and computerized
workout to help enhance the effects of your exercise routine. There is some
jarring and joint stress involved with running, on a treadmill or other surface,
so this equipment may not be a good choice for those with knee and hip concerns.

Some treadmills fold up for storage, making them a good choice for those with
limited space. Treadmills run the gamut in price range, and can usually fit in
any budget, but in most cases you get what you pay for and a very inexpensive
model may not be safe or effective.

Elliptical trainers are the latest craze in home fitness equipment.
They provide the exercise benefits of walking or running while eliminating the
impact on hips, knees, or ankles. This can be good for those with injuries or
weakness in those areas. But others who are concerned about building or
maintaining bone density may prefer a different type of equipment.

Some elliptical machines fold up to save space when not in use. They
generally fall in the mid to higher price range compared to other types of
fitness equipment, and again, price often reflects quality.

A stair stepper provides another choice for those who want to burn
calories and get a good cardio workout with reduced impact to knees and hips.
Stepping height can be adjusted to accommodate different body sizes and fitness
levels, however, it can be easy to put too much stress on ankles and back when
using a stair stepper. Both size and price are in the moderate range.

Some people prefer the variety and intensity provided by a home gym or
weight training station. People are more likely to exercise if they have
several different options to choose from, and a selection of different or
adjustable equipment provides the opportunity to target all areas of the body.
However, home gyms tend to take up more space than other equipment and will
almost always cost more for quality equipment. It may also be important to have
instructions before using some features of the gym to avoid injury.

There are many other types of home fitness equipment, including free weights,
ski machines, ab machines, and hybrids like exercise riders. Be sure to
research a piece of equipment before buying and avoid those that make claims
that sound too good to be true – they probably are.

Many fitness experts and trainers recommend that you try out a piece of
equipment before purchasing to be sure it feels comfortable. If buying online,
try to find a gym or exercise store that has the equipment and give it a test
ride. Most companies charge shipping and handling to return online orders if
you return an item for reasons other than manufacturer defects or damage.

With all the choices for home fitness equipment available, you are sure to
find a machine that fits your needs and budget. It just takes a bit of
realistic planning.

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Successful Advertising

 free  Comments Off on Successful Advertising
Mar 242023
 

Successful Advertising


by jerry durham





Most folks starting out on the Internet have tried free


classified ads sites and they usually get hit by people


trying to sell you stuff. Or, they get into the top twenty


results in the Search Engines, and a week later drop to


number 164.





The Internet, the largest market in human history, has


millions of folks in its audience. How do you reach those


folks?





EZINE ADVERTIZING The best way of reaching your target


audience.





Email newsletters, or ‘ezines’, are sent out regularly to


subscribers, or ‘opt-in’ lists. Folks who have ‘chosen’ to


receive a newsletter, like the one you’re reading right now.


You get results when people read the ezines, read your ad,


and, if you have matched the ezine with the product you’re


selling, you have reached your target audience.





Ad swap services offer you access to many other folks who


would be interested in swapping ads with you. All you do is


sign up with them and they send you emails with names and


ads. You then contact these folks, negotiate your best


offer, and VIOLA ! Your ad is seen in their ezine.





http://www.partenon.com


http://www.MyWizardAds.com


http://www.Noozles.com


http://www.adsmarket.biz


http://www.Links-For-You.com





“THE” most important rule in ezine advertising “Track Your


Ads!”. If You place your ad in 5 different ezines and get a


hundred responses, how are you going to know which ezines


brought you which responce? Or how many they brought you?


And, most importantly, which ones were not performing?





But how do you track your ads?





The simplest way to track your ads, is to place a key or a


code at the end of your email address. If your ad was in an


ezine with the name ‘FREEZINE’, you might use the following


email address with the ad:





mailto:yourname@yourdomain.com?subject=FREEZINE





Then, when you get a reply with ‘FREEZINE’ in the subject


field, you’d know which ezine it came from.





For a URL, same principle:





http://www.yourdomain.com?FREEZINE





However, if you’re going to code your URLs, you’ll need a


sophisticated webstats program to track the coded URLs.


Check out this page for some free webstat programs –





http://www.thefreecountry.com/scripthosting/webstatistics.shtml





Another way to code your URLs, for every ezine ad, create a


duplicate of your homepage and name the page after the ezine


that your ad will appear in. If the ad is appearing in EzineA,


the URL you’d place in that ad would be:





http://www.yourdomain.com/EzineA





Again, you’ll need to use a good web stats program to track


the hits to your coded URLs.





Look at the ads in the ezines you read. Why are they there?


Do they get results? How can you find out?





Subscribe to a number of ezines that target your audience.


If you see an ad that keeps repeating issue after issue, you


can be pretty sure that its getting results and you’ve found a


good ezine to advertise in. (A lot of ezines offer archive


issues. Check there for repeat ads.)





How many ads are in the ezine? Are you going to be lost in


an ezine farm at the bottom of the newsletter? The big


ezines, with 1000’s of subscribers, tend to have more ads


than their smaller counterparts. Those with 15 or 20 ads per


issue, may not give you as much responce as those with fewer


ads. Sometimes readers get hardened to the ads and learn to


skip them. Smaller ezines, with only a few hundred


subscribers, may have a much more targeted audience.





Does the ezine publisher run ads for two similar products in


the same issue? Why not go straight to the horse’s mouth and


find out? A simple email asking that question, if not stated


in the ezine, should tell you what you want to know. If your


ad is the only one of its kind in that particular issue,


it’s a pretty good bet it will be much more effective.





Research shows, an ad has to be seen on the Internet about 9


times, before someone acts on it.





“Repeat Your Ads!”





If your budget allows, and believe me, I understand about


budgets, but that’s a later story, repeat your ad at least


three times in a particular ezine. Some ezines offer


discount packages for bulk advertising. Ezine advertising is


cost effective. A 5-line ad to 3,000 people will cost you


between $5 and $20 per issue. and you’ll always get back at


least the cost of the ad, and usually much more. So, there’s


very little risk.





Next, “Target Your Audience”. Some advertisers don’t pay


attention to this. As obvious as it may seem. A marketing


course dosen’t belong in an ezine that deals with gardening.


I’ll bet you a dime to a doughnut, they won’t be interested.





Use the ‘subject categories’ in the ezine directory you’re


thinking of advertizing in, that relates to the product


you’re selling. You can find a list of ezine directories in


‘The Free Directory of Ezines’ at:





http://www.netmastersolutions.com





The jury is still out on the next item. “Email address vs.


URL”. Email address’s allow you to send a sales letter to the


receipient. And, as we explained above, they’re much easier


to track. URL’S on the other hand, allow the receipient to


wander through your web site, if that’s your URL, and look


at other items that may interest them.





If you offer “FREE” in your ad copy, it just might change your


readers mind. Free is always a good persuader.





Short ads are more likely to be read even if you’re not


using the number of words you’re allowed. Sentences will


pack much more power if you keep them short too. And


remember to tell your reader what your product can do for


“them”.





Currently there are around 90,000 ezines published each


month. Whatever you’re selling, there’s an ezine that will


reach your target audience.





Learn from experience. It’s a process of trial and error.


Keep placing your ads in those ezines that you know are


bringing you a high response rate and you’ll have a


guaranteed stream of customers.





—————————————————————





All the Best…





jerry durham lonestar enterprises – opportunity to succeed


http://www.freewebs.com/opportunity_to_succeed/


5705 marvin loving dr suite 202


garland, tx 75043





—————————————————————





“OPPORTUNITY TO SUCCEED NEWSLETTER”


Ideas you need to start, manage & grow your online business! Strategies,


downloads, & articles written by professionals.


mail to: InfoEzineOptnRequest@sendfree.com


http://www.freewebs.com/opportunity_to_succeed/

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