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Ten Effective Ways To Reduce Your Business Costs

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Mar 072023
 

Business cost can make or break a business when your just starting out. Here’s 10 simple yet powerful ideas to make sure the cost of doing business…does not put you out of business.

1. Barter

If you have a business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.



2. Network

Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.



3. Wholesale/Bulk

Buy your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.



4. Free Stuff

You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.



5. Borrow/Rent

Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a “rent-all” store.



6. Online/Offline Auctions

You can find lower prices on business supplies and equipment at online and offline auctions. I’m not saying all the time, but before you go pay retail for these items try bidding on them first.



7. Plan Ahead

Make a list of business supplies or equipment you’ll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.



8. Used Stuff

If your business equipment and supplies don’t need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.



9. Negotiate

You should always try negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you are talking to a salesman at a car lot.



10. Search

You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don’t just be satisfied with a few.

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Ten Smart Ways To Sky-Rocket Your Profits

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Mar 062023
 

1. Use a “P.S.” at the end of your ad copy. This is were you either want to repeat a strong benefit or use a strong close like a free bonus.

2. Publish a free ebook and give it away from your web site or in your e-zine. This will increase your traffic, sales and e-zine subscribers.



3. Create multiple streams of income with your web site. You could sell your own products, join affiliate programs, sell advertising space, etc.



4. Give your visitors compliments in your ad copy. This can earn their trust and put them in a good mood, in return they will be easier to sell too.

5. Create new products or services only if there is a strong need for them. You won’t have anyone to sell them to if you don’t have a market.



6. Sell your backend products to your customers right after they order. Take them to a “Thank You” web page that includes other products you sell.

7. Sell a few products on your web site instead of selling a large amount of products. To many choices can overwhelm your visitors and they won’t buy.



8. Include content and free stuff on your web site that promote the products you’re selling. If they don’t read your ads, they may read your offerings.

9. Remind your visitors that you’re human not just a web site. You could publish information on your family life, a picture of yourself , a profile, etc.

10. Provide a “Contact Page” on your web site. Give your visitors as many options to contact you as possible. This’ll add credibility to your business.

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Google Is Giving Hundreds Of Dollars Away!

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Mar 052023
 

Google Adsense will make you REAL MONEY!



I had heard so many times about the google Adsense Program that I decided a couple of months ago to make the step and sign up for a google adsense account. I told myself, It s free, easy to install so what is the worst thing that can happen to me? That I will be wasting my time? Well for little or no effort I was ready to make the step



If this google adsense program was going to reduce my website costs or even pay for all the costs I was already more than happy. The site already had what was needed to make the money: visitors interested in learning more about the topics of my site.



This was the start of a great and exciting adventure. My Google Adsense adventure.



The first step, signing up for the program was easy, My site, already indexed by google was accepted right away without any problems. So no I could start making money with the adsense program.

Thank God I had a very easy way to display my pages so copy and paste of the code in the right spot was just a matter of minutes.



Now the most exciting part came, 2 times a day checking my google account to see what I made from the clicks of the visitors. And yes, Day 1, 10 clicks made me about 1.15$ this was a great start. I just placed the code on very few pages to testride the google adsense. Day 2 even better 16 click this was going the right way. But than came day 3………. Only 2 clicks……. What happened?



This bad result of the Google Adsense on my site was the start of a still ongoing search to find the best way to use the google program. This resulted I finding a forum dedicated to the Google Ads. You can find it here if you are interested http://www.webmasterworld.com/forum89/5617-4-10.htm



In the meanwhile I learned a lot already. I learned so much that I already have 4 sites running the Google ads and every time I learned a new trick my income goes up and up. Now I don t have only 16 click but I have hundreds of clicks every day.



Conclusion: The Google Adsense program is a great tool for every webmaster whether you only want to cover your operational costs or you want to make money from it. And I can assure you, it is possible to make a very good monthly income with google. I will continue to make websites with great content for people and I will add the google ads to them, they are a valuable asset to my site for myself as well as my visitors who this way find a lot of extra interesting resources about the same stuff they are reading on my site.



Google s program is very sophisticated and the ads are automatically based on the content of your pages. They change constantly giving your site a new and fresh look every time a visitor comes to it.



For thoses interested in learning more about the adsense program and additional information I included some links that will give you a lot of valuable information and they will help you a lot in making more money with google.

Topsense Website

http://www.top-sense.com/?hop=kamikaze

This is a list with the top paying keywords used at google. Some of these words will make you 30$ a click. If you want to start a site , target your site contents to these words.

Google Adsense Secrets Website

http://kamikaze.jcomm.hop.clickbank.net/

This top e book made me multiply my adsense clicks by 4 in only 1 week. This ebook is highly recommended.

Adsense Tracker website

http://kamikaze.astracker.hop.clickbank.net/

One of the most important things to know is which add make the most money on your site. It is also important to know which pages generate income and which don t, the top colors of the ads or the best spots to put them on. This can all be done in a breeze with this tracker. A must for every google adsense webmaster.

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National Day Of Appreciation For The Human Spirit

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Mar 042023
 

Quote of the month: “When you celebrate the human spirit, you heal and enrich your own spirit.” – Geela

The other day I purchased a reference book that lists hundreds of calendar of events and special dates such as holidays. To my surprise, I discovered that while there was a special day for practically everything under the sun, there was nothing about celebrating the human spirit, which is supposed to be so central to our existence. I wondered if that was due to a narrow focus on one sliver of our lives and therefore the inability to see the big picture of life itself, or was it symptomatic of something much deeper. For some people, it s too overwhelming to think beyond the “one day at a time” mentality – which reminds me of a bumper sticker I once saw which read: “Did you know that one nuclear bomb could ruin your whole day?”

In a time where chaos is the order of the day and insanity is the rule rather than the exception, designating a special National Day of Appreciation For The Human Spirit can actually be highly beneficial and a welcome relief for everyone, and not so much out of a sense of sentimentality, but rather out of necessity. It s a fact that a free and thriving society is dependent on co-existence, cooperation, acceptance of differences and a solid spiritual foundation. Therefore, promoting positive concepts such as social awareness, a culture of peace and harmony, honoring of all living things, integrity and a wholesome values system, should not be viewed as a luxury but rather as a necessity.

In a fast-paced society that s driven by a mentality of “more is better,” extreme stress and lack of fulfillment are inevitable. It s the effect caused by the pursuit of materialism, which is the by-product of the American Dream, which is perpetuated by the media and business advertisers that try to convince us that we must have a certain life style in order to be happy and fulfilled. In the process of pursuing more stuff, we knowingly, or unknowingly, lose that part of our being that is able to experience real joy and fulfillment. Sure, we have more “toys,” but they only produce artificial joy. We ve all heard the expression “you can t take it with you,” so what good does it do when there is less and less free time to do what s really important in life, like connecting with family and friends and making a meaningful difference in people s lives. Sooner or later it becomes evident that no amount of money or trophies can fill the void created by a malnourished spirit.

The real danger becomes even more obvious when extreme (and continual) stress collides with a lack of a solid spiritual foundation. We then experience a sense of loss in practically every facet of our lives; from loss of clarity and productivity to a lack of security and direction. But most importantly, we experience diminished joy of life, sense of fulfillment and family harmony.

There is another good reason for creating a National Day of Appreciation For The Human Spirit. It would help us gain perspective and reflect on what s really important in life and on our true identity, which is beyond all artificial boundaries such as religion, race and color. These things function as divisive, rather then uniting forces that ultimately lead to hostility and wars both on the individual and global scale. Instead, on such a day the focus would become to celebrate the human spirit, and excellence in its truest form which is characterized by kindness, acceptance of differences (by recognizing that peace is not so much unity in similarity but rather unity in diversity), and the honoring of all living things.

On that particular day, everyone s focus would be on accomplishing the most outstanding humanitarian work that could contribute to a positive future for all. Efforts of people with high vision and courage, who can offer innovative solutions to the growing problems of our society, would be supported by influential people and the media, who would be providing them with the proper platform to share their ideas in order to accelerate the process by which change can be affected. For one day even the media would exhibit altruistic actions by doing what s best for the community and ignore their ratings, with TV shows and programming that celebrate human excellence while promoting positive concepts that contribute to a positive future. The result would be to restore balance, a sense of well-being, a sense of community and a real sense of security. Now that s real “fair and balanced news.”

Imagine coming together just for one day to recognize and celebrate both the human spirit and human excellence, with a sense of genuine acceptance for our differences. Suddenly we would discover and appreciate the simple pleasures of life, such as making new friendships. But the benefits wouldn t end there since it s a fact that true prosperity (from health to wealth) is a by-product of living in harmony with universal laws. Perhaps then we could also see less senseless violence in our schools and on our streets. Perhaps then our kids would once again gain a sense of direction and hope in an increasingly violent and the competitive world. Perhaps then we d see leaders in government and business who exhibit the power of love (rather than the love of power), doing what s in the best interest of the community rather then what s politically correct.

Celebrating a National Day of Appreciation For The Human Spirit would also help restore balance in our hectic lives by simplifying things and reexamining our obsession with “more is better.” It would also inspire us to reconnect with our spiritual roots and nurture our malnourished spirits by recognizing that as spiritual beings experiencing the human experience (and not the other way around), we can t really experience a life of meaning with purpose and real joy and fulfillment without the element of giving (making a meaningful difference in people s lives). Perhaps having such a day would stimulate a shift in the American culture from “He with the most toys lives” to “He with the most joy lives” making it possible for everyone to achieve the American Dream, in its truest form, which is based on perspiration, innovation, risk and reward – where the focus would be on a wholesome values system, strong work ethic, integrity and community.

However, for a goal to be achieved it has to be tangible and real enough, otherwise it functions like a picture on the wall (it s nice but not attainable). Car dealers, for instance, encourage potential customers to take a test drive for that very reason, because it works. Likewise, for positive concepts to stimulate transformation, it must first feel “real” and be experienced at least on some level, particularly for many who have never experienced those concepts and falsely believe that they are unattainable. That s why celebrating a National Day of Appreciation For Human Spirit can provide a golden opportunity for the mind to be stretched to a new dimension, and as such the mind can never go back to its original state.

But why wait for some artificial date to motivate you to do the right thing anyway? As long as you let your conscious guide you, you know you can never go wrong. So go ahead and be the change you wish to see in the world today and, who knows, perhaps through inner change we can finally experience an outer change as well. Now that s good news for the heart too.

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Knowledge From the People, For the People

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Mar 032023
 

Knowledge from the people, for the people, and free for the people, check out Wikipedia.

I ve heard about it a lot but until today I had never checked it out, Wikipedia the free on-line encyclopedia. (http://en.wikipedia.org) Now this is a pretty cool invention, let me tell you. This is an encyclopedia made by the masses for the masses, and anyone (even you) can add or edit pages. This means that if you ve got a piece of knowledge that you think is worth knowing, after checking that it is not out there already you can add to this huge body of knowledge that is growing everyday. There are over half a million articles in English alone, but there are also articles from many other different languages, some with over 100,000. In the old days we had to spend a lot of money to buy encyclopedias. They took up a lot of space and were produced by private corporations hoping to make a monetary gain. Now we can write the book and read it for free!

I did some random searches today on the Wikipedia site reading about various things from Saddam Hussein, McDonalds, to a small town I used to live in called Bowling Green, Ohio. I learnt a lot of interesting stuff, like the fact that Saddam once set up a literacy program in Iraq as well as a compulsory free education system. This doesn t take away the fact that he killed and persecuted many people, but it gives us a more balanced human picture and proves that there is always more than meets the eye when it comes to watching our news on privately owned media channels. Did you know McDonalds owns more playgrounds than any other privately owned organization? Or did you know that they buy more pork than any other company in the U.S.A.? Where does all that pork go? I hope it s not in the milkshakes!

One of the main features that excited me on Wikipedia is the amount of links that you can click on in an article that will lead you to other articles. If you are doing research it seems that you can go very deep into the rabbit hole indeed. If you do look up something that hasn t got too much information about it, it s your chance to widen our horizons with your own knowledge. There are a few rules of course, one of which is that we (WE!) are looking for real facts, not opinions. The articles are being constantly edited so if you write or witness someone else putting in gibberish or vandalism there are many controls to keep the pages free from misappropriation.

There is also a current events section that reads a lot like a newspaper but is actually written by people from the general community in a kind of blog format. This is a step forward in hearing the whole story about an event. You can look at previous dates like an archive that sure beats having to keep your old newspapers.

There are also some sister projects being constructed by the Wikipedia group such as the Wiktionary (dictionary and thesaurus), Wikibooks (free textbooks and manuals), Wikiquote (collection of quotations), Wikisource (free source documents), Wikispecies (directory of species), Wikinews (free content news source), Commons (shared media), and Meta-Wiki (Wikimedia).

In the site s Community Portal section they actively ask visitors to help research specific topics as well work in collaborations. They need people to copy-edit articles as well as expanding, cleaning up and updating pages. I think it is a definite opportunity for people who would like to be writers, researchers, editors and the like to get some real practice in their preferred trade.

“Imagine a world in which every person has free access to the sum of all human knowledge. That’s what we’re doing.” This is Wikipedia s message and it s quite an altruistic one. As they are a non-profit organisation they rely on participants donations to buy servers and bandwidth, discspace etc that they need to keep up with the growing amount of users. So, if you think it s a great idea, get on the boat, tell us what you know, and share your wealth with all.

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Are YOU a Leader in Procrastination?

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Mar 022023
 

Putting off tasks, leaving them to the last minute, arriving late, leading a chaotic life with stress, resentment and guilt, but worst of all missing out on opportunities…

Saying I have to do this or I have to do that , being gripped by the panic of impending deadlines, beating yourself up, kicking out in resentment and rebellion for missing the goal posts for something you felt forced to do…

Making excuses, I can t afford it or I lack the confidence or saying This doesn t work… and that doesn t work without even making the effort to find a way…

Hanging onto the things you ve been doing for years, while not starting anything new until the other project is finished. Perfecting, perfecting, perfecting it s a great trap…

This is the habitual way of the Leader in Procrastination.

But hey, don t beat yourself up for not doing STUFF”. Ignore the jibes of the less worldly and wise. Maybe you ve been the shrewd one. Maybe it is for the best that you didn t do THINGS . Maybe stuff and things just haven t been right in a while.

Deep down you know that you ve been marking time. Deep down you know the moment has not been right for you to seize life. Deep down you know your time to act will come; your moment when you no longer HAVE TO , but WANT TO .

And if that want hits you this week; if that want packs a punch in your gut today; if that want stirs you in an hour, a minute or now, you ll know to act. And act you will, striking like a viper.

This is the Leader in Procrastination… biding their time.

Many others are just like you now, marking time. Many others were like you yesterday, but then decided to strike today and grasp the life they have before them. They have chosen to shrug off the have to and discover the want to ; they have chosen to dream a little, to find passion, to find the leader within them that will bring love and life in golden bursts of sunlight.

They have chosen to re-find their gifts and use them in distinctive ways that touch and change other peoples lives. They have shrugged the existence. They have chosen to drop the clinking chains of education, religion, family values and peer pressure and be true to their souls, not what they are told their souls must be.

And you can join them. You too can move beyond the have to to the want to . You can discover who you really are, what you really want to do. You can be a leader.

But what if you don t act this week, this day, this hour, this minute? What if you put it off and let it go now? Well then perhaps the best moments of your life will never be. Perhaps your dreams of leadership, love, laughter and light will dissolve and then where will you be.

In twenty years you will be older, more disappointed, maybe haggard and resentful; spitting mad at the love you lost or never was; spewing that you have to work such long hours for little money and bitter at the world for denying you the wealth others have in abundance.

But who will be the one to feel the hurt? Who will be the one to cry on the mattress?

Not you my friend, not you.

Not you because you were a leader in the chrysalis – a leader in Procrastination.

Not you because you are not that person now. Not you because this week, this day, this hour, this minute you have changed. You have woken up to your true power. You understood that this procrastination was protecting you from stuff you have to do.

Now you have found a want with in you. A want to discover you; a want to discover your purpose; your meaning; your direction; a want to be who you really are; a want to do what you really… want!

Take that want now and do something with it now. Explore. Have fun. Open up to the vast field of potentiality out there and be free of the chains of procrastination.

You are a leader now, no longer in procrastination.

Find yourself


Jo Ball x

Coach & Founder, Unstoppable Life

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Search Engine Optimization :: The Basics and Why Websites Need It

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Mar 012023
 

We all know that the most targeted traffic we can get for our websites is from search engines. If you have a little patience and time to set websites the right way you can have a great source of excellent traffic and, best of all, you get it for free.

I will outline first in this article the basics that you have to know to get started with the optimization the right way and, if you read it carefully, you will find out how to be one step ahead the majority.

If you want to have a complete optimized site you have to take care of both on-site and off-site optimization. I will first outline the basics of on-site optimization.

Title Of The Page
The title of the page is one of the most important elements of on-site optimization. Your title must contain your main keyphrase of the page,also make sure that the title describes exactly what the page is about.

Meta Description Tag
The meta description tag usually consists of 160 to 180 characters including spaces. You have to make sure that it describes what the page is about and, because it will appear as a description of your page in serps, you have to write it in a way to make the readers interested in your site. But also don’t forget to include the main keyphrases in it.

Meta Keywords Tag
For some meta enabled search engines, the meta keywords tag used to be one of the most important factor after title and description. In the meta description tag include the keywords and keyphrases from your title, description and some other important keywords but try not to exceed 20 words.

Heading Tag
Each page should contain at least one heading tag. You have to place it at the top of the page and should contain your primary keywords/keyphrases. Make sure that all the heading tags are relevant to the content of the page.

Alt Tag
When you place your cursor over an image a text will popup. This text is the alt text. Try not to stuff keywords or keyphrases in it. Make sure it will describe the image and will include your main keywords/keyphrases.

Content Of The Page
Along with the title, the content weights heavily for all major search engines. You will have to write it to grab users attention and include all your keywords and keyphrases in it in a balanced way. A good thing you can do for your site is to add at least a new page each week to give users a reason to visit your site again.

If you will build all your pages accordingly to all this basic tips, from the off-site optimization point of view, your pages will be optimized the way they should.

Although some engines still pay attention to the on-site optimization, what you need to do to achieve high rankings is a great link building campaign, also known as off-site optimization.

We all know the importance of inbound links for high rankings, but search engines algorithms evolved so much that it’s not only important the number of links. Algorithms will take in consideration many other factors such as if the link your site receive it’s an one way link or reciprocal link.

Almost all webmasters have only campaigns to build as many reciprocal links, which is wrong, because search engines recognizes them and gives them very little importance.

If you want to be one big step ahead of your competition you have to build as many one way links as you can. One way links have a very big impact on rankings. The algos will analyze the page from which you receive the link too. The best links you can create are from pages that are themselves optimized for your keywords/keyphrases.

The best and easy way to do this is writing and submitting optimized topical articles to articles banks over the Internet. Along with your article, you will include a short bio about yourself where you can place your website URL.

There are many places, like goarticles.com , where you can submit your articles in order to create many one way links with only one article. If you will write and submit one article per week you will have a great link building campaign for your site.

Because 42% to 86% of websites are found through search engines and there are over 300 million searches carried out per day, every day your website needs a good search engine optimization. If you will apply all the things I’ve outlined in this article, you just can’t fail.

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The Most Costly Expense Of All

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Feb 282023
 

Do you think you have a lot of bills? If so, you are probably right. But have you considered the bill that costs you the most each month?



On average your housing costs probably run about 30% of your take home pay. Your other bills which include utilities, credit cards, etc. also run about 30% of your take home pay. It probably takes another 30% to run your household and if you are lucky you can stash the remaining 10% in a savings account.



What are your percentages? Do you know? That’s the problem. Most people run their budget out of their wallet.



There is that hideous word “Budget”. Many people compare operating their finances with a budget to having a ball and chain attached to their wallet. They won’t be able to get anything they want for the rest of their lives.



Let’s see if the following scenario fits you:



You get paid.

You write out your bills.

You give your spouse some money.

You wait for next payday to get some more money so you can

do the same thing.



You may not realize it but if you are doing this you are spending a lot more money than you need to.



Most of the people I work with have no idea how much money they make or how much they owe. While money may be important to them it is way to much trouble to learn how to manage it. This is the very reason there were $1.5 million bankruptcies in this country last year.



I can almost guarantee that if you are trying to run your finances like the scenario above at some point you are going to run into problems. It simply can’t work.



The main reason for this is that you never get a broad picture of where you are financially. You pay the bills and hope you have enough money to buy your groceries and put gas in the

car until next payday.



Most people can add and subtract. That’s all there is to a budget. If you aren’t willing to take the time then living paycheck to paycheck will be with you the rest of your life.



I call this “Financial Complacency” which simply means that you know you need to manage your money better but aren’t willing to do what’s necessary. Here are a few excuses I hear

to justify this:



I don’t make enough money.

I owe too much to set up a budget.

I’m not good with numbers.

I just don’t have the time to keep up with a budget.

I can’t get my spouse to work with me.



Do any of these sound familiar?



Well, that’s the problem but what about a solution. The solution is simple no matter what your financial situation is.



First, you must find out where you stand now. That could be as simple as writing down your income and bills and expenses on a piece of notebook paper. Then subtract your expenses from your income. Make sure to include your household expenses (groceries, car gas, etc.) in your expenses.



Now look at the numbers. Do you have anything left over? If so what are you going to do with it? That’s the next step. If you don’t then you need to consider cutting some of those expenses.



Now you need to decide what you really want your money to do for you. Set your goals! This could be saving for your retirement, buying a home, college for the kids, getting a new car or any number of things. That’s why you have to decide for yourself. There are just too many variables for someone else to help you.



My first suggestion is that if you have credit card debt you look for a way to pay them off and stop using them. Realizing that goal could make your other goals more likely to succeed.



Now it’s time to set up that dreaded budget. Where are you going to find the time and desire to write everything down that you spend and all the other stuff that goes along with keeping a budget? The answer is that you don’t have to!



One of the biggest myths about budgeting is that you need to keep up with it everyday. That’s the reason so many people refuse to try.



It does take a little time to get your budget setup. There are a lot of things that need to be considered. But once your finances are down on paper there is no reason to work on it except on payday. You will find a link to a free budget like this in the bio of this article.



If you believe that managing your money is to difficult or just too much trouble consider the alternative. Not managing your money is probably robbing you of thousands of dollars a year and could lead to financial disaster.

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