autoposter

Tips For Starting A Home Business

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Jan 102023
 

Start a home business and experience one of the most rewarding and exciting things you can do. It can be both frustrating and profitable at the same time. When starting your own home business you need to look at what product you are going to sell, who you are going to sell it to, where you are going to sell it at, and why you are starting your own home business. Leave one of these questions unanswered and it is going to be harder for you to succeed.

It’s a good idea when starting your home business to minimize your start up costs whenever possible. Here’s a few ideas on doing that.

– Barter

When you start your business you should be bartering goods and services with other businesses. You should try to trade for something before you buy it. Barter deals usually require little or no money.

– Network

Try networking your business with other businesses. You could trade leads or mailing lists. This will cut down on your marketing and advertising costs. You may also try bartering goods and services with them.

– Wholesale/Bulk

You’ll save money buying your business supplies in bulk quantities. You could get a membership at a wholesale warehouse or buy them through a mail order wholesaler. Buy the supplies you are always running out of.

– Free Stuff

You should try visiting the thousands of freebie sites on the internet before buying your business supplies. You can find free software, graphics, backgrounds, online business services etc.

– Borrow/Rent

Have you ever purchased business equipment you only needed for a small period of time? You could have just borrowed the equipment from someone else or rented the equipment from a “rent-all” store.

– Online/Offline Auctions

You can find lower prices on business supplies and equipment at online and offline auctions. I’m not saying all the time, but before you go pay retail for these items try bidding on them first.

-Plan Ahead

Make a list of business supplies or equipment you’ll need in the future. Keep an eye out for stores that have big sales. Purchase the supplies when they go on sale before you need them.

– Used Stuff

If your business equipment and supplies don’t need to be new, buy them used. You can find used items at yard and garage sales, used stores, used stuff for sale message boards and newsgroups etc.

– Negotiate

You should always try negotiate a lower price for any business equipment or supplies. It doesn’t hurt to try. Pretend you are talking to a salesman at a car lot.

– Search

You can always be searching for new suppliers for your business supplies and equipment. Look for suppliers with lower prices and better quality. Don’t just be satisfied with a few.

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Sandal repair for newbies

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Jan 092023
 

Are you a fashion freak who loves to get whirled in the massive breathtaking sky colored waves? All the trendy beach aficionados can now add feathers to their expensive, conspicuous and trendy beach dress by stylish yet comfortable and sustainable beach sandals.

Most of us are not cognizant of the relevance beach footwear. We are frequently concerned about our beach dress, sunscreen, beach hats and a pair of goggles but we seldom pay much heed to the beach footwear, thinking that they are insignificant since unrecognized by people. But friends that is not the case…just as every drop of water is responsible for filling up a tank, small wooden planks conjoin to shape a big room; similarly, your footwear bedeck or embellish your attire and the overall looks. What to say about the twin tasks of providing comfort and enhancing your grace that some beach sandals do! The Crocs sandals are a paradigm case in point. Unlike many other sandals these sandals function multiply. Firstly, the Crocs sandals are known for the numerous colors they come into for instance coral, sea blue, sage and emerald etc.; giving all the classy people an opportunity to complement their style. So even if you are heading for a bonfire on the shores, you don’t have to think twice…for these sandals that correspond well with your apparel can make you look hot in the midst of cool breeze and chilled tides.

After appearance what matters to almost every individual is the design and comfort of the footwear. Thus the Crocs beach sandals are crafted in an exclusive manner to bestow upon your feet an amicable hassle free walk even on the slippery soil. The best part about the design of these sandals is the spaces offered on the surface that allow air to constantly pass through. This also enables the crystal clear water to kiss your feet. Along with the space the sandals are assisted with a strap to hold to your feet firmly.

However many times most of us are governed not by the ravishing looks and comfort of the item but by its costs. But there are several products where quality and style is blended with economical price. The Crocs sandals being a noteworthy example. The Crocs beach sandals that are slightly different for men and women are availble at quite reasonable rates that would not sound heavy on your pockets. Most of these sandals are at a uniform rate of $30. Another fascinating feature of these sandals is that they can be shopped online and they come with a 100% guarantee. On the top of it friends, you do not have to pay any shipping cost on their purchase…that makes your import of the Crocs beach sandals absolutely free! Moreover in order to familiarize oneself of the current patterns and other details of manufacturing i.e. material used for the sandals and stuff, access the information displayed on the internet on the respective site. Besides the Crocs products you can take a look at the innumerable other options regarding beach sandals available in the market today.


So hey guys and gals when are you going to grab your pair of an awesome beach sandals that live truly up to your expectations!

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MLM – It’s NOT About You

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Jan 082023
 

You know if there’s one thing that’s become ever so clear to me it’s what goes on inside a distributor while (s)he’s working the business.

You see when someone’s working their business, really working it, there are things going on inside the person that are totally dictated by what goes on outside of that person. And what I mean by outside is what kind of activity that distributor is creating in their prospecting world.

When a new distributor, or any distributor for that matter, is prospecting and going through leads or whatever other method they are doing, they inevitably have to talk to folks and determine if these people are really qualified prospects for their business.

Even those prospects that are generated through non-contact type methods like having someone track you down and sign up under you. Whatever.

When this happens a new distributor finds themself having to converse with that new prospect. And what happens when this occurs? Many things.

But let me first set the stage for what is going on in that new distributor. You see, it’s pretty obvious that we’re all human. And by that I mean that we all have feelings, hopes, desires, wants, needs, and so forth. All that sometimes referred to as ‘gushy stuff’. But no matter what you call it, it is what makes us totally distinct from virtually every other creature on the planet.

And at the same time this is the stuff that can lead to a new distributor’s downfall.

I’ll explain.

Wait, I’ll need to go on a little side route off of this insight path for a minute…

~~~~

Several weeks ago my wife asked me why I was doing all this MLM stuff. You see, I’ve been doing it for a few years now and she was just curious as to why I’m doing all this and what keeps me at it.

I must admit that she had me stumped because I couldn’t think up an answer to her inquiry. At least not at that moment.

I found that her question was a really good one because it made me think and precisely figure out why I was doing all this stuff. And after about a day of pondering all of this I finally figured out what it was that was keeping me in this sometimes crazy-making business. And it all came down to one word…

Hope.

You see, I still have that necessary J.O.B. and all the shackles that go along with it and I work my business around my day work. So like probably most of you I am still living to work instead of working my dream.

I found out that MLM gives me hope. The hope of coming home to roost someday soon. The hope of being able to dictate my days and what gets done or not in them. You know, the ‘be your own boss’ mantra and all that stuff.

Anyway…

Continuing with this sideroute – I found that this ‘hope’ stuff is something that most networkers carry with them. I know this is true because that is the bill of goods we’re usually sold when we sign up with our main deal. The dream. The magic ending to all this. The end result. Freedom.

And how do we hang onto all of this? How do we keep the ‘dream’ alive? Hope.

So let’s recap exactly what’s been (un)covered here so far.

We’re all distributors.

Some are more newbie distributors than others but that doesn’t matter.

As since we’re all distributors, we all at one time in the past bought into the dream of MLM.

Perhaps not wholeheartedly. Some of us instead of diving in perhaps are just sticking one toe in to test the waters, but nevertheless, we have all been given a taste of the elusive dream of … yes, that word again…

Freedom.

The call of freedom and all that it will mean to us when our entire day is built on it being personal freedom to us.

The second point here is that as a part of accepting that dream of freedom and the fact that most likely we don’t have it currently to the level that we desire, we’ve also enrolled ourselves into the second part of the MLM equation. That part is what is called ‘hope’.

Hope for a better future…

…For us.

…Our families.

…Our days.

…Our grandchildren.

…Etceteras, and on and on.

So we all live in HOPE.

Got it? Good. Let’s get back on the main insight path and continue with this article.

~~~~

Now, about this fact that we humans basically allow what happens outside of us to dictate what happens inside of us. It would appear that I might need to explain this with a couple of examples in order to make it perfectly clear what I’m writing about here. Sound good to you? Good.

Okay, let’s keep this at the level of your business and what you’re doing to build it.

As a newbie distributor you’re hopefully doing what you’re supposed to be doing and what is that something, exactly? Building your business of course.

And how to do you go about building your business? You prospect.

You seek out hungry prospects who are just looking for a chance to change their lives with a truly unique and genuine opportunity just like the one you’re offering them, right?

So…

You’re out there promoting your deal to folks and sifting and sorting for the good ones. What happens during this sifting and sorting methodology stuff? You come across a ton of tire-biters that are so cold to your opportunity that they couldn’t fog up a mirror in the middle of a cold northern Canadian winter.

And what do these prospects say to you so that it is crystal clear to you that they couldn’t possibly care any less for your deal than if you were offering them your product for free?

They say no.

Oh, but not just a simple no…instead you get the grand- daddy of all no’s. The hit-you-where-it-hurts no.

You get the “HECK no” (again, family-friendly insight here folks so no “I’m gonna wash your mouth out with soap” words allowed :-).

And what happens to you once this brutal conversation occurs in your world of prospecting?

You make this about YOU.

You shrink up.

You react.

You take it personally.

You feel rejected.

You question yourself if even just a little bit.

You hurt.

You get mad.

You feel disappointed.

You die inside ever so slightly.

And what’s the end result of this? You slowly but imperceptibly chisel away another small chunk of your hope. It falls away never to be found again.

~~~~

Now, how about we look at what happens when you’re doing your prospecting and you come across a bunch of prospects that are more than happy to hear what deal you’re working. They’re interested. They ask questions. They inquire about the product and the biz side and what you’ve done to-date. They like what they hear.

And then what do they do? They actually sign up.

Yes, after all your smooth talking combined with that miraculous 3-way with your upline. And their reading of that fat prospect packet you mailed to them at your cost. And after they saw the smooth company video and listened to the audiotape and drooled all over the slick corporate brochures…they actually joined your deal. They call the company on their own initiative and signed up under you.

Actually, as you’re talking to them you recall that they even called you to tell you that they signed up under you and want to build it big with you.

Life couldn’t get any better than this. Seriously.

This is what it’s all about. Isn’t it?

You’re in this deal to sign folks up. You’re in this deal to find leaders like these folks and to sponsor them into your biz.

Wow. Too cool.

~~~~

So after all this happens and the smoke clears from your eyes, lets take a detailed look at what’s going on inside you. Many words can describe this inner situation.

Elation.

Excitement.

Promise.

Expectancy.

Commitment.

Confirmation.

Happiness.

Gratefulness.

Hope.

Shall I continue? I think you get the picture.

Essentially, you’re feeling pretty much on top of the world at this moment. Pretty neat stuff when you think about it.

But do you want to know something?

Sit down for this one…

This is no different than when you were chopped down by all those tire biters. Absolutely no difference whatsoever.

I’ll explain.

You see, exactly what is going on here is that you’re letting what is happening outside of you dictate what happens inside of you.

I know, I know, I hear it already…

“But Andre, what’s wrong with feeling good about signing up a winner like this new distributor I just hooked? I mean, come on dude can’t I just celebrate the good ones like this? What’s wrong with that?”

Did I paraphrase your thought fairly well? So, I’ll now answer your question.

What’s wrong with this is that you’re dancing on the other side of the same coin. On one side of the coin is the mental and emotional space containing rejection, disappointment, fear, dread, failure. On the other side of the coin is the mental and emotional space containing happiness, deserving, excitement, and want.

What I mean by all this is that one day all is going about as bad as it can and you’ve been rejected 87 times from Sunday from every prospect you come in contact with. And then the next day you can’t say even the right thing to anybody and people are dropping distributor applications at your feet…all filled out with their check attached to the application paperwork. And what do you do with all this? You respond accordingly.

Outside bad, inside bad. Outside good, inside good. Results negative, outlook negative. Results positive, perspective positive.

Essentially, what is happening here is you’re allowing yourself to be dragged from pillar to post and you don’t even know it. And what is really going on here through all this? You’re lows are eating away at your hope. That one thing that is keeping you in the game. That so precious commodity that only can be reduced so far before you find yourself saying goodbye to the dream of making anything happen in MLM.

Now I know that this seems to be just the human thing to do. Doesn’t it? Things are going good in your world, why not feel good about it? Well, let me ask you – when things go bad does that necessarily mean that you have to feel bad? I’ll bet that at least some of you see the absurdity in all this.

So let me ask you again. How do you feel when you have that ‘really good prospect’, the one you’ve been dogging since last year on a bi-weekly basis, finally show you his/her true colors and finally say ‘nope not interested’ to you? What do you do? Like most of us, you sit back as you recoil from the situation.

You BECOME the situation. You take it personally and internally and get depressed. You take it in and spit it right back out in your actions. Or in this case, probably a lack of actions.

I mean how much prospecting do you find yourself doing when YOU’RE depressed and feeling dejected in general. I’ll bet not much is happening in any area of your world. Right?

Let’s twist the insight here and look at what is REALLY going on here.

I know, I know… “But Andre, you just finished talking about what’s happening inside of us because of what happens outside of us. Isn’t that the point?”

Good observation, but you’re only partially right.

Let’s continue with this insight because I think I’ve cut this point down to the bone about as far as I can go.

Moving on.

~~~~

The real point to this insight is that what you’re doing here is you’re making all of your prospecting about YOU!

Flew right over the ol’ forehead with that one didn’t I?

I’ll rephrase…

As long as you’re allowing yourself to be thrown about by the world around you, as you perceive it, you’re actually operating under the belief that you can actually control the world and its outcomes.

I’ve got news for you.

You can’t.

Sorry to be so blunt but I know by now that you can take it.

You see, when you get all depressed and rejected by a prospect turning you down what is really happening here is that you’re somehow, perhaps even in some small way, operating under the belief that you can control or create YOUR desired outcome with this situation. You’re operating under the belief that you can control this prospect and if you only give them a stellar enough presentation then you’ll have them slobbering at your feet and kissing your shoes thanking you for coming into their life with your deal.

This even applies to those situations when all appears to be going well. Remember those prospects that you can’t say the wrong thing to and they still sign up under you? Yeah, those dream prospects.

I ask you, what did that have to do with you? Perhaps you think that they joined because of you and that amazing 3-way you allowed them to have with your upline leader. Or maybe you gave them just the right amount of information and had the proper influencing tone in your voice that just made them see how good a deal you had with you and they just had to bite on the bait.

But you know what’s common with both of these situations? You’re making them about you by thinking that you are an integral part of the equation. And when that equation doesn’t add up to what it’s supposed to, then you respond accordingly. Either in a positive, or a negative way.

Now, let’s see what you can do about all this.

How about you do nothing?

That’s right…nothing.

You don’t do anything about this. You don’t act, react, or get into the emotive side of things. You don’t make this about you. You don’t make this about how good of a presentation, or even how bad of a presentation you did. You don’t make this about how polite you were and considerate you were that you asked them about their great step aunt’s appendectomy scar that must be healing by now.

Forget that you can control ANYTHING about this process. And how about instead you remember that the only thing that you truly can control in all this is the fact that you can’t control them and what they do. Or don’t do.

You see, it’s to your downfall that you’re making this about you. Don’t do that. Stay out of the emotional side of all this and just do what you’re supposed to do since you’re one of the good distributors. Be the messenger. Give them the MLM message you’re offering. And that’s it – your job’s done.

If they grab the baton and run with it in your race, you know what? That had nothing to do with YOU. THEY were ready to do it. You just happened to be in the right place.

I think I need to rephrase this to ensure that I’m getting to all of you.

~~~~

Just imagine for a moment that you’re one of those 7-star- super-astronomical-fourth-quadrant-stellar-blue-ointment-diamond distributor’s and you’re at the top of the pay plan. You’re raking in, say, forty-thousand monthly. Month in, month out. You there. At the top.

Now, you know as this top-of-the-heap distributor and company leader that the key to staying on top of the game is to continue to prospect no matter how much green you’re making. So you’re still doing your prospecting vigorously.

Now I ask you, does your list of cold-lead prospects know this is who you are when you call them on the phone? Does that dudette you approach on that street corner know that you’re making more in a month than she probably does in a year? What about that grocery clerk who just asked you about that button you have pinned on your chest that say’s “I feel cool, ask me why”.

Do any of them even care who you are? Well, outside of you being a total moron to them, they probably won’t even give YOU a second thought. And you know what will happen? They’ll either join, or not. And their joining won’t have diddly to do with you and who you are in your main deal.

It’s all about THEM. Not about YOU.

It’s all about where they are in life and if they’re ready for what you have to share with them. If they aren’t ready to make a change, it doesn’t matter if you’re that superstar leader distributor. Or on the other side of the spectrum, it doesn’t matter if right now your bonus check was $6.47 last month.

Did I make that point clear? Good, let’s continue.

~~~~

So, again, what are you doing about all this right now? You think you can control them. You think you can control your prospecting situation and the outcome of that situation.

You think YOU are part of the equation. And, again, what happens when you do this enough times?

Yes, you lose hope. And eventually you’re out of the race. Your hope dies and so does your dream along with it.

So, how about you do this from now on…

Don’t think about the RESULTS of your prospecting. Instead, think about the PROCESS.

What I mean by this is you remove yourself from hoping for a good end result, because remember when that end result IS good you FEEL good, but when that end results turns out ‘wrong’ or bad you FEEL bad.

Think about the process. Just BE the process of MLMing. Go out there and prospect. Prospect the dickens out of your world. Totally get into the process because when you do you’ll be reaching out to folks like your deal’s going out of style. And that’s good.

Focus on the process of MLM. Focus on recruiting. Focus on training. Focus on sharing. Focus on getting the message out there. Focus on being the best messenger you can be. Focus on being the best sponsor you can be. Focus on developing your-self to the best of your abilities. All of this is in your control so this is why you need to focus on all this.

DON’T focus on the end result of all this MLM crazy-making. That’s not in your control.

Don’t think that this new prospect has to join your deal. That’s not in your control.

Don’t think that you can control what someone else does. That’s not in your control.

Don’t think that your prospecting outcome has anything to do with you because as long as you’re sharing the message, it doesn’t.

And above all else…

…Don’t get into the emotions of all this and lose sight of the process.

~~~~

So, to summarize…

Stay with the process. You control it totally, so keep it moving.

Keep an eye on the results but don’t make the results the goal. They’re not.

As long as you’re focusing on the process and continuing with it and moving ahead with the process of MLMing you’ll keep your hope intact and the results will take care of itself. I guarantee it.

Good luck.

I hope this insight was helpful with your business efforts.

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How to Keep in Shape with Exercising Gadgets

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Jan 072023
 

We’ve all seen those TV commercials featuring all sorts of exercise gadgets that will get you that buff body or that rib-like belly with minimum effort. There are even wrap-around belts that zap your midsection with electronic pulses, allowing you to slim down without even making an effort to move your own muscles. Wow! If only they worked!

But, of course, any of us who have bought one of these effort-free exercise gadgets knows that their ultimate use is as a trash can stuffer. They work about as well as miracle weight loss diets. They are expensive and worthless gadgets, not solutions to getting yourself in shape. The only way to get in shape is the old fashioned way sweaty exercise on a scheduled basis.

It’s not a bad way to go, either. I have done it for years, and this issue leads with an exercise article by Richard Blunt that I adhere to, with a few modifications. For example, I like to chop wood so I often substitute chopping wood for resistance training.

But I have found a good use for gadgets to help me stay in shape. In fact, as I write this I’m on my eighteenth minute on my treadmill, which is a super-handy gadget. And I’m writing this commentary by dictating it into another gadget a pocket-sized cassette player/recorder. It is even more useful than my treadmill because it turns the treadmill into a work station, making it something that doesn’t just exercise my body but allows me to continue working at what I like best writing this magazine.

This is a critical issue for me being able to work while I exercise. I am one of those people who can’t just exercise. I have to get stuff done, whether that stuff is working at my business or just catching the news or a basketball game on TV.

So I’ve positioned my treadmill in front of the TV, and in a little plastic basket I’ve taped to the side of the treadmill I keep the TV remote so I can switch between channels or raise the volume when I put the treadmill into a jog. Also in the basket is my hands-free telephone with headset, just in case I get an important business call while I jog. And I keep my high fidelity earphones in there too, in case I want to pursue one of my favorite hobbies listening to books on tape.

I’ve essentially turned my treadmill into a work, entertainment, and learning center. It’s become one of the most productive areas of my house.

I am not the only busy person I know who has embraced the necessity of exercising to maintain good health but who can’t quite justify the effort to just exercise. Ron Graham, BHM’s operations manager, also has his exercise machine a Gazelle Freestyle Glider in front of his TV, and he typically exercises on it to the tunes of his favorite group, the Bee Gees.

To me it just makes sense to make exercise fun and mentally productive. Otherwise, why would anyone continue doing it? It’s not human nature to continue doing things that make us miserable.

I have other exercise gadgets too, like a set of dumbbells, a bench, and a heavy bag, but all are strategically located so that I can do more than just work out.

These little electronic gadgets not the electronic zappers and miracle diets are the real miracle exercising tools of our day. They help the actual workout fade into the background, and for me they often even extend the workout. For example, I intended to use the treadmill this time for 20 minutes, but I have been so mentally involved with formulating these words that as I look down at the treadmill timer, it is on its 26th minute.

Here’s the bottom line: The greatest impediment to people exercising to maintain their health is that it takes too much time and trouble. So fool yourself by making it either fun or productive. My wife loves her jazzercise. It’s good exercise and a social event at the same time. My daughter loves her dance classes. There’s lots of stuff to do out there besides just exercising. For the sake of your health, find your own fun and keep fit.

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“My, What A Nice Back-End You’ve Got… Baby!”

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Jan 062023
 

First of all, get your mind out of the gutter — I said
“back-end”, not “rear-end”, O.K.?

You see, today I’m going to teach you about getting
“back-end” sales and why you must make them.

And, if you’re still struggling with your back-end sales,
and you can’t seem to nail down “what” to sell as your
back-end product, I’m also going to give you a unique
mind-set to use, so that by the time we’re finished…
coming up with a back-end product should be a cinch!

We’re going to talk about 3 things:

1. What is a “back-end” sale?

2. Some specific examples of back-end sales! And…

3. How to make a back-end sale even when you think you can’t
get one! (And why there’s ALWAYS a sale to be made!)
O.K., so without any further adieu…

What’s A Back-End Sale?

A back-end sale is, your “sale after the sale”. Meaning,
it’s what you sell one of your clients or customers, after
you’ve sold them you’re “main” service or product.

You see, most people are so possessed with just “getting” a
new customer, once your sale is made and your euphoria is
gone… you’re so excited, you just start thinking about
your “next” piece of business and you leave a bunch of money
lying on the table by not helping this new customer of
yours out, even more.

The truth is, you’re not finished with that first customer
yet — not by a long-shot.

What you should be thinking about, is… your “back-end”
sale.

In fact, you shouldn’t ever think of selling anything unless
you’ve got a back-end sale behind it.

Why?

Well, just think about it: What’s the toughest time to get
money out of someone?

The first time, right?

And what’s the easiest time to get money out of someone?

Either the same time they’re giving you money or after
they’ve given you money, right?

Back-end sales are the sales you make just after your
customer gives you money.

Listen, in business there’s very little “low-hanging” fruit
to pick off the trees. So please don’t leave one of the
few opportunities you have to make some “easy money” left
lying around unattended, O.K.?

And sometimes, the only low-hanging fruits you get to
stretch your arm out and snap off that beautiful bountiful
fruit-tree, are called a “back-end” sales or “upsells”.

Whenever you sell someone something, always think about
another logical sale you can make to your customer, either
at the same time (an upsell)… or shortly afterwards (a
back-end sale).

Just start getting yourself into that mindset –
re-programming, or re-training your thinking so this becomes
your “norm” — and over time you will become SERIOUSLY
wealthier because of it.

Let me show you some specific examples here so you can see
what I mean:

Here Are Your Back-End Samples:
A few weeks ago I took my older son to the Incubus concert.

Aside from having a fantastic time, sharing some quality
father-son “bonding”, we were able to teach see some solid
back-end marketing being done at the show.

For example, after forking over $70 bucks for the tickets…
once we were at the show, I also got the pleasure of
droppinganother $35 Dollars on a t-shirt for my son.

If I wanted, I also could’ve bought a $25 Dollar baseball
cap… a $15 Dollar program… and a $20 Dollar CD.

Lucky Me!

My point is… each of these related items being sold at the
concession stands are “back-end” sales to the up-front
ticket sale. And in actual fact, when it comes down to
it… the concert itself, is a back-end sale.

The original sale was made when I bought the Incubus CD in
the first place.

As an aside, you want to hear some curious differences
between going to a concert today, versus going to one in
1981, which was the year I graduated high school?

Well for starters, when I went to concerts at Madison Square
Garden, kids were passing around loose joints.

Now, they’re passing around their cell phones and capturing
pieces of the concert “live” to show their friends in
school tomorrow morning.

Another difference I noticed, was… I never had an
opportunity to sit in the “good seats” when I was a kid, and
so of course, back then I rationalized… “It didn’t
matter — I was there for the music.”

But you know what? The truth is, 4th row center really is
better than the nosebleed section!

Anyway, let’s take a look at a couple more “back-end”
examples.

Here’s one: Ever buy something online, and then a
week-or-so later, you get a coupon e-mailed to you, or a
notice about a sale on a “similar” item?

Of course, right?

Well, that’s your “back-end” sales pitch?

And it works because you have a tendency to “want” in
droves.

For example, if you buy some bodybuilding supplements,
chances are you’re going to be very open to buying some more
“amazing new” supplements or some “unique inside secrets
the Russians have been hiding about their strength
training”, soon after that.

Make sense now?

This all has to do with the 3 Magical Elements you should be
using to nail down your offer list, but we’ll talk about
that next week.

Another example would be when you buy retail items,
especially when your sales person gets paid a commission, as
opposed to… let’s say an hourly department store
employee, where you’re lucky if they’re even conscious or
civil.

When you go up to the counter, don’t the best sales people
try to accessorize your outfit?

Scarf with your blouse ladies? Handcream with your perfume?
Tie with your shirt fellas? Appetizer with your frozen
margaritas?

Each of these items (the scarf… the handcream… the
tie… and the appetizers) are all upsells to your original
purchase.

Are you starting to get this concept here a little better?

Good.

And what about when you buy a book or a CD on Amazon.com?

You know how, once you put your book into your shopping
cart, they show you “people who bought this book also
bought…” and then there’s a bunch of titles listed?

Well, that “pitch” is a back-end pitch, and it’s following
all the rules:

They’re pitching to you when you’re already agreeing to pay
them some dough…

They’re pitching you a similarly-priced item…

And, they’re pitching you a relevant item! If you bought a
book on parenting, they’re not going to recommend something
that has to do with the history of rubber tires in lower
Slovenia. They’re going to recommend another book to help
you raise your little guys.

Think those back-end pitches don’t work?

Au contraire…

Let me tell you a little story about those Amazon back-end
pitches.

Back in 1988, Joe Simpson wrote a book called “Touching The
Void”.

Joe was a British mountain climber and “Touching The Void”
was his story of the near-death experience he had, while
climbing up the Peruvian Andes mountains.

Now even though Joe’s book got pretty good reviews, it
didn’t really sell very many copies, and in fact, 10 years
later it was nearly out-of-print.

O.K., now roll the clock forward 11 years later to 1999.
Jon Krakauer writes “Into Thin Air”, another book about a
mountain-climbing tragedy — this time about a climb that
took place in 1996 along Mount Everest.

(And by-the-way… did you know Mount Everest is located in
Nepal, which is a small country about half the size of New
Mexico, just in between India and China? I didn’t know
that.)

Anyhow, for whatever reason, Krakauer’s book becomes a hit.

All of a sudden, from out of nowhere… Joe Simpson’s 11
year-old and for all intents and purposes, “dead” book
“Touching The Void”… starts selling again.

But this time it’s selling…

Like Hotcakes!

How well did “Touching The Void” start selling this time
around?

It sold so well, Random House (the publisher) had to crank
out a whole new edition, just to keep up with the demand for
the book.

Then because of all the new online activity, offline
booksellers began a flurry of new in-store campaigns… and
before you know it, it’s on the New York Times Bestseller
List…

For 14 Freakin’ Weeks!

Not bad for a book that was all but written off 6-months
earlier, is it?

And how did this happen?

The answer is simple: Amazon.com recommended “Touching The
Void” as a back-end sale to people who bought “Into Thin
Air”.

Incredible, huh?

The moral of the story is… back-end sales and upsells may
be the easiest money you’re not getting if you’re not doing
this right!

You must start training your mind to always think of
selling, like a “1-2” punch from a heavyweight boxer.

You tag ’em with your jab, and then immediately afterwards,
send ’em an solid uppercut, like this: “Front-end,
back-end… front-end, back-end… front-end, back-end.”

O.K.?

Lastly, let’s take a look at…

How to make a back-end sale even when you think you can’t
make one!
(And why there’s ALWAYS a sale to be made!)

There are some professions where you think, “Hey, I can’t
get a back-end sale here — I can only get one sale because
nothing’s “left” after that.”

Well ye of little faith… come hither… settle down… and
listen very closely to what I’m about to say… because
what you really need to do is just start looking at things
differently.

Sometimes, you need to look at your business, as a series of
little “mini-systems” all put together.

When one system ends, another one begins…

Each of your systems are going to have different
end-results, but the overall goal is always going to be…

To Stuff More Greenbacks Into Your Fat Little Piggy Bank!

Make sense? Comprende? Comprenez-vous?

Good. I was running out of languages to use.

Anyway, here’s an example of what you’d probably think is a
traditional “one-shot sale” kind of business, and how
you’re going to get a back-end product out of it.

I’m talking about the proverbial real estate broker.

Imagine you’re a real estate broker. You’re probably
thinking, “After I sell someone a house, what could I
possibly sell them after that?”

Well, you’ve got a few choices here:

If you look at your business a little differently, you don’t
look at what you can sell them. Instead, you look at “What
other sources of income can you get out of them?”

Like…

Referrals for example!

Let’s look at the numbers here to see what I’m talking
about.

If you sell a home or a condo for $200,000 and you split
your 6% commission evenly with another realtor, you wind up
making $6,000 Dollars, right?

Right.

Now what do most real estate brokers do after their
transaction is over?

After they help you buy or sell your home — if you’re LUCKY
— they send you a nice fruit basket that costs $50 bucks,
and then every Christmas after that, they send you a cheesy
calendar with their picture on it.

And usually when you get the cheesy calenday, you look at it
and then you toss it in the garbage.

(Or else you give it to one of your older relatives that
either lives in another country, or that you don’t really
like very much. True?)

But what if instead of doing this, you take 10% of your
commission, and buy your clients 2 round-trip airline
tickets to Las Vegas, or somehwere else they’d really enjoy
going?

And then, instead of the cheesy calendar you send out at
Christmas, what if you sent them a monthly newsletter called
“Craig Garber’s Low-Cost And Easy Two-Minute Tips To
Keeping Your Family Home Looking Like A Million-Dollar
Estate!” (except you’d put your name on your newsletter
and not my name, of course)

Don’t you think if you did these 2 things alone, you’d have
your clients endorsing you all over town emphatically,
each-and-every single opportunity they could?

These folks wouldn’t be clients, they’d be hard-core members
of your fan club, and ANY time they heard someone wanted a
realtor, they’d do absolutely EVERYTHING in their power to
make sure it was you.

Plus, what if you reminded them every month in your
newsletter, you’d pay them $500 Dollars for every person
they referred to you, who ultimately either bought or sold
a house using you!

How much of a raving fan would each of your clients be in
THAT case?

So you wind up spending $1,100 Dollars to get a new client
that’s going to put at least another $6,000 Dollars in your
pocket!

Sounds like a winner to me, doesn’t it?

And, these new clients will be much better than your average
run-of-the-mill clients, too. Remember, these clients
called on you for your expertise, and they don’t need to be
“sold” on anything.

They’ve already been “pre-sold” on you. You’ve been so
heavily endorsed by the people who referred them, they’re
going to do everything you tell them to do, including
working with you exclusively, and you’re going to love it.

And here’s yet another way you could make some back-end
sales. What if you had articles in your monthly written by
local people like designers… furniture store managers…
pest control operators… caterers… landscape artists…
insurance agents… accountants… and other people who
could help your clients.

And each of these articles contained a special offer, only
for people who read your newsletter.

Then, whenever someone called and used one of those coupons,
you’d have an arrangement with the vendor that says you get
“X” percent of the gross purchases, or a flat referral
fee, or free pest control, or whatever.

See the back-end potential of this “one-shot” business now?

Remember, with a little thought… a hell of a lot of
ambition… and a willingness to take action…

Everything’s Possible!

Now go sell something.

P.S. Check out all the prior archives you’ve been
missing, right here at:
http://www.kingofcopy.com/tips/tiparchives.html

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A Glass of Pomegranate Juice A Day May Keep the Doctor Away.

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Jan 052023
 

The pomegranate has been cultivated since before America was even a country yet very few Americans have ever eaten one, let alone drink its juice. This amazing exotic fruit is coming to light because of some interesting research into the antioxidant content of its juice. When compared to red wine and green tea, this amazing fruit is almost 3 times as powerful in protecting against free radical damage.


Antioxidants are naturally occurring substances that protect the body against free radicals. These important compounds are getting loads of attention since it has been shown that they reduce the numbers of these free radical molecules in the body. Free radicals are very reactive and in the body tend to ‘oxidize’ other molecules and cause damage. If you leave a piece of unprotected metal outside, the oxidation of weather will cause it to rust. A similar process happens in the body with free radicals. For example, they are thought to oxidize cholesterol into a form that is responsible for speeding up the hardening of arteries. In a study done at the Rambam Medical Center in Haifa, pomegranate juice has been shown to slow down cholesterol oxidation by almost 50 percent.


The juice of the pomegranate contains polyphenolics, tannins and anthocyanins – compounds that are thought to have a beneficial effect. In addition, the juice has many vitamins and minerals. It is rich in iron and vitamins A, C and E.


Many parts of the middle east and central Asia include this delicious fruit in their local cuisine. When you open a pomegranate you will be surprised to discover hundreds of bright red, juicy seed pods. The process of separating the seed pods from the white pulpy fruit is a chore that both children and young of old will delight in. The seed pods themselves taste a little bit like concentrated watermelon, but slightly sweeter and tangy. After opening one, you will quickly understand why they chose juice in their study and not the fruit itself. The pods easily burst open revealing the red juice. Caution here. The red juice will easily stain a lot of fabric so be careful when handling them.


The Western part of the world has been slow to adopt this wonderful fruit. It is still an exotic fruit that is more of a novelty than a staple like it is in other parts of the world. As more and more people begin consuming the protective juice, that is certain to change. An easy way to get it is in juice format and for fun, try picking up the fruit itself. Adding the seed pods to a salad is a wonderful way to enjoy them. Another way is to warm chopped walnuts in the juice and use the mixture to stuff tomatoes. No matter how you choose to eat pomegranates, try adding some to your diet today.

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Seven Keys to Permanent Weight Loss Success (Part 4 of 4)

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Jan 042023
 

Copyright 2005 Jeremy Likness

This is part 4 of the 4-part “Seven Keys to Permanent Weight Loss Success” series.

Key #6: Control your rewards

You’ve heard it before.

“Have a free day. Eat cheat meals.”

It sounds exciting, doesn’t it? For several days, you focus on ultimate discipline. You eat perfectly “clean” and don’t deviate from your diet … not even a little bit. But that’s because you have a great motivator … the promise of a day or meal where you can literally go “no-holds barred” and eat anything and everything in sight!

If you start to feel a twinge of guilt about your plans to assault the nearest buffet, you can simply flip to the pages of your favorite book and reassure yourself with the claim that this meal is necessary because it will boost your metabolism. It’s okay. Have it all. Chow away. Stuff yourself. You earned it, and it won’t make a difference, right?

Well … maybe, and then again, maybe not.

Cheat meals, free meals, reward meals, or whatever names you choose serve their purpose. I know that I would not have jumped headfirst into my first physique transformation if I did not know I could dive back into my binge habits once a week. And it worked … for awhile. I stuck to the program and was losing weight.

As time progressed, however, I noticed a few disturbing trends.

Monday to me was simply a countdown to the day I could eat anything I wanted. I was obsessed with it. Sure, I was eating clean throughout the week, but I could barely focus on anything else other than the idea that one day I would be going crazy. When that day came, I would actually plot out a course through the city so I could hit as many fast-food and donut joints as possible. We went to buffets and then hit the store and bought pounds of junk food to bring home and consume before midnight.

I realized that this wasn’t control. It wasn’t even reward. It was addiction. I thought back to when I quit cigarettes. How did I do it? Did I stop smoking six days out of the week, and then have a day where I smoked as much as I possibly could?

My body was giving me a few clues as well. I would feel bloated, disgusting, nauseous, and would often get sick after a free day with a cold or sinus infection. I felt like I spent the first half of the week recovering from the last day and the next half barely holding on to make it to the next splurge festival.

That’s when I decided it was time for things to change. I did not want to remain a slave to food. I could not imagine going on like that for the rest of my life, but this was supposed to be a permanent change, right? So I put my foot down.

I started with only allowing myself one or two reward meals per week. I called them reward meals because cheating is not what I was doing … I planned them, and deserved them. After several weeks of this, I noticed a significant change: I was no longer desperate for those meals, I was enjoying my healthy meals more, and when it was time to have a reward meal, I didn’t “waste” it on junk food or fast food … I’d go to a nice restaurant, sit down, and truly savor it.

Then I began to focus on my portion control. I was still over-eating that one meal, and I would feel like I had a hangover for the rest of the evening. So I made a pact with myself that I would never eat so much that I couldn’t have my other meals that day … in other words, even with a reward meal, I’d control my portion sizes so that I was still ready to eat again after a few hours.

This is when I suddenly found myself in the driver’s seat. The food was no longer in control, I was. I still enjoy pizza, ice cream, and many other treats. But now I control my rewards. I don’t have to go overboard. I don’t have to use one meal as an excuse to jump into a pattern of binge eating for the rest of the weekend. I can decide, ahead of time, what and when I will enjoy my reward, and then eat just enough to satisfy my psychological craving without going overboard. I switched from a free day festival (like smoking a carton of cigarettes) to controlled indulgence (like enjoying a nice cigar).

Here’s some final points to consider …

People are 250% more likely to suffer a heart attack after overeating
Most of the people I know who successfully lose weight and keep it off control their rewards and do not have a splurge meal
Your metabolism takes more than a day of splurging to kick into high gear … you are better off having a planned week of eating more calories, but from healthy foods

Key #7: Consistently refocus goals

This last key is perhaps the most important.

When I was digging through some old documents, I came across my original goals list. This was in 1999 when I began my fitness journey.

My main goal was to reach 40″ and I made a little side note, “if possible?”

Imagine that. A 44″ waist and I wasn’t even confident that I could lose four little inches!

After my first 12 weeks, I did not have a 40″ waist. I had a 38″ waist. I blew past my goal. So my new goal became a 36″ waist, which I new was my limit because I was “big-boned.” 36″ gave way to 32″ and at 6% body fat I was able to slip on a pair of 30″ jeans … over a foot (30 centimeters) had been trimmed from my waistline.

Goals can change, and that’s okay. Constantly refocus your goals. You may be capable of more than you imagine or currently allow yourself to be. Some of my goals that I created after learning the power to transform include running a half marathon and starting my own business, both of which I have accomplished and neither of which I would have thought possible in 1999.

To refocus your goals is to learn who you are. Maybe you thought you could lose 40 pounds of fat in three months, only to discover you lost 20. That’s fine. Set a new goal to lose 20 more over the next three months. Maybe you thought you would never bench press more than 100 pounds, but just did 110 last week. Great! Set a new goal to bench press 150 pounds. As you learn your limits (or rather, how to move past them) don’t be afraid to set your goals higher.

Don’t make the mistake, however, of falling into the trap of not having goals. This is what many people do … “When I reach 150 pounds, I’m going into maintenance.” That is an excuse to settle, and settling means going backwards and ultimately falling back into your old patterns. By consistently raising the bar, you are able to remain fit. Fitness is about action and movement, not about complacency and “settling.”

If you want to live a fit and healthy lifestyle, you must realize you are not on a journey to trim fat or increase your running speed. Ultimately, you are in pursuit of greatness.

Conclusion

These points that were created by people just like you have illustrated that permanent weight loss success is a process, not an event. It relates to the people you interact with, the mindset you adopt, and your core beliefs — even how willing you are to transform them. Studying these points is not enough. You must internalize them and take action. Only then can you become the journey to become your best.

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Working from Home – A Blessing or a Curse?

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Jan 032023
 

Copyright 2005 Kathy Paauw

“It pays to plan ahead. It wasn’t raining when Noah built the ark.”
–Anonymous

If you are among the increasing number of individuals who work from home, you know that it has some wonderful benefits – no traffic and parking hassles, no office politics to drag you down, nobody looking over your shoulder, you can wear your house slippers to work, and you can set flexible work hours. But these same great benefits come with drawbacks – a sense of isolation, no external pressure to keep you motivated and on task, and no limit to your work hours. In essence, if you are not careful you can easily find yourself “at work” all the time.

With some good planning, it is possible to reap the benefits and reduce the drawbacks of working from a home office. Here are 10 tips to help:

1. Begin with the big picture in mind. Clarify what needs to happen in the next three years in order for you to feel like your life has progressed in the way that you want it to.

2. Plan and organize your week so you are focused on your priorities – both professional AND personal ones. Do you find yourself putting things off that are important to you because you have so many urgent tasks that need your attention? Do you look back at the end of the day with regret and wish that you had spent your time focusing on more important things … such as time with your family, time for self-care, or time to work on an important project that has no deadline? Being technically proficient in your business or profession will only get you so far … especially if your life gets out of balance in the process.

We are all accustomed to making appointments with other people, but not necessarily with ourselves. Because most of us tend to focus on that which is urgent, we tend to put off activities that are important but have no deadline. Schedule “protected time” — time during the day when you let calls go into voice mail and you don’t check email — so you can concentrate on activities that are important but not urgent.

W. Clement Stone once said, “No matter how carefully you plan your goals, they will never be more than pipe dreams unless you pursue them with gusto.” If interruptions in your home office make it difficult to concentrate, consider going somewhere else to work on important projects requiring concentration.

Be clear about how you choose to structure your week.

* How much free time do you choose to spend away from work?
* How much time do you choose to spend delivering the primary product or service you provide? Are you available evenings and weekends?
* How much time do you choose to spend doing the support activities important to your work?

All of these activities affect each other. If you neglect support activities (returning phone calls, responding to email, follow-up, filing, etc.), things will start slipping through the cracks. Then it becomes difficult to take free time to relax and rejuvenate. Without free time, the quality of what you deliver will suffer. It becomes a viscious cycle!

3. Limit the number of places you post reminders of activities requiring your attention. I recommend that you check these three places daily:

* Your tickler file — visit http://www.orgcoach.net/products/ticklerpic.html for more information about how to set this up.
* Your contact management program (such as ACT or Outlook) – This can contain your scheduled appointments with others, as well as your scheduled appointments with yourself and reminders for follow-up with others.
* E-mail – Flag the items you need to come back to and do something with.

4. Create a Perhaps List . Most people have stashes of lists in multiple places – several legal pads containing to-do lists, sticky notes plastered on the computer monitor, the wall, the desktop, etc. Instead of writing these ideas down in multiple places, collect all of them in one place. Visit: http://www.orgcoach.net/perhaps.html to see a sample Perhaps List.

5. Schedule 10-15 minutes at the end of each workday to organize your work space and review your plans for tomorrow. Psychologists have found that we enjoy our non-work hours much more when we leave the office with an organized desk and a plan for the following day. This is also a good time to check your tickler file for the next day so you can begin mentally preparing for what needs your attention tomorrow.

6. Schedule time with other people. Working from a home office can be isolating. If you need more human contact, build in opportunities that will help you feel more connected to others. Join a service club or networking group, or treat yourself to having lunch or playing a sport once a week with a friend, colleague, or client…whatever it takes to feel more connected.

7. Schedule weekly “admin” time to tend to routine activities that you know need to be done regularly – filing, checking email, returning phone calls, invoicing, paying bills, etc. Although these activities are important, they are generally not urgent…but if they get neglected long enough they will become urgent when you cannot find something you need or a bill does not get paid by the due date.

NOTE: Not all hours are created equal. Pay attention to your own body rhythms. Schedule your “high brain” activities (things requiring creativity, for example) during your best time of day, and schedule the “low brain” activities (the auto pilot stuff) during your low energy time of the day.

8. Say NO to activities that are not important to you. If you need a reminder of what to say YES to, consider using a daily checklist and a PageUp Copy Holder that can hold your checklist upright (see photo at http://www.orgcoach.net/products/tickle.html#pageup) so it does not get buried on your desk.

9. Trim the F.A.T. – File, Act, Toss. When you open the mail, immediately make a decision to either FILE away for future reference, ACT on it, or TOSS it. Visit: http://www.orgcoach.net/trimthefat.html to learn more about this process, or participate in our fr*ee Buried in Paper teleclasses held monthly.

10. Create a filing system which will enable you to find things quickly, no matter where you filed it. The number one reason people pile instead of file is a fear of never finding it again. You’re invited to participate in a fr*ee monthly Find Anything in 5 Seconds teleclass where we’ll show you how you can file your papers so you’ll find them in 5 seconds or less.

For more information on our Teleclasses visit: http://www.orgcoach.net/teleclasses.html

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