Customer Service For Huge Profits

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Jan 242023
 

Customer service is the most vital asset for a Business, whether it is online or offline. It’s the critical factor which determines if your business has a future or not. There are two vital components to every interaction you have with a customer



1) The purchase or transaction

2) The relationship



In order to distinguish yourself among your competition, providing just good service is not enough. Your competitors do the same. You must provide EXCELLENT service. That will happen if you follow these rules:



a) Solve your customer’s problems as fast as you can without hassles.



b) Your employees should know their stuff and should be well-trained.



c) Treat customers with respect, a quick response, and appreciation.



d) Authorize employees to provide as accurate information as they can and make things happen for customers.



e) The customer should leave with a positive feeling.



One of the most serious problems corporations and small business deal with customers is the defection effect. It is the silent process where the customer takes his business from you and start dealing with your competition. This happens without yelling or showing disappointment for your service up-front.



That process applies to many industries and trade sections. It’s an epidemic. The cure here is to do the best you can in order for the customer to come back again and again. Most of your profits will come from few large accounts ordering continuously.



It is with these kinds of customers you should focus your efforts and customer service. For example you could create a toll free call line 24/7 for tiding your large firms you do business with.



On the other hand, that does not mean that you should leave your small clients “out in the cold”. Supporting them is important too. Imagine what would happen if a large customer stops working with you? What do you think the consequences for your company would be if you leave your small customers?



Of course it costs less keeping a customer who makes revenue by continual orders than chasing and finding new clients. It’s not a secret the 80/20 rule, meaning that 80% of your profits will be produced from the 20% of your clients. The rates of course are not absolute, it could be 98% to 2%. There are Real life examples for these rates.



After all, the most effective advertising in the business world is the “word-of-mouth advertising.” It’s so effective because the testimonials gain you trust , which means the happy client has no self-interest causes for proposing a particular firm to his friend. This can be accomplished if you have provided exceptional service to your clients.



Another important factor of a great customer service is that it has to be countable. For example: ” You must answer the phone fast” doesn’t mean anything . On the contrary : “You must answer the phone sooner that the third ring” is an accurate customer service rule.



Finally, one of the most important leaps in customer service we can find in today’s business world is the individual section mindset most of the companies follow. That means the interactions between

the different sections of the company (Sales/Telemarketing, Shipping, Technical support, Credit/Collections, Order processing) do not function as a team but more often as individual sectors of the firm.



The most discouraging feeling for a customer is dealing with more departments with lack of critical information between them and not being able to find a solution to the problem.

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Internet Network Marketing Downlines That Impede Rather Than Help You

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Jan 232023
 

If you have been in the network marketing arena be it online or offline for a while you will know that there are some downlines that do not help your business grow in any way. This article identifies some downlines that you do not want working with you in your team and explains how to exclude them from your team at the start.



Freebie lookers



Internet Network marketing involves two elements, increasing your network and marketing be it online or offline. These downlines are looking for freebies and have no conception of what a business involves. Any business venture whether online or offline has the need for you to purchase a product and the need to promote the business. These downlines failing to realize this, spend lots of time in an endless search for free ways to promote their business online and like the popular adage “when you pay peanuts, you get monkeys”. To weed out such people you should always have in your welcome email something that states that you only work with people who are willing to follow your system as it will ensure their success. Tell them that you system involves costs like most other business ventures and can make them money if they work it like you do.



Get rich quick



We all know the reason why many people join internet mlm business ventures it is because of the money. However there is the concept of delayed gratification which is very hard for some people to swallow. They think that because they join online, their profits are “lightning quick”. Some even have the mistaken idea in their mind that they just need to find the “right program” online to make it big. This is patently wrong. Internet Network marketing is like all other business ventures and requires time, effort and training before you become successful. Thus in your marketing material and communications to your downlines, always teach them a system and tell them to work hard at it and not to expect profits to drop from the sky. The fastest way to get this kind of downline is to offer “free” this and “free” that stuff to them as they will not have the right mindset when they join your internet network marketing business.



Complaining and paralysis with analysis



Internet network marketing seems to paralyse people because of the great variety of business opportunities and ideas that are available online. Just looking though some of the internet network marketing business websites will give you an idea of the vastness of this “internet jungle”. I always have downlines asking me about the “next best thing” or complaining about what is wrong about this present business. You want to attract downlines who are serious about working rather than complaining into your internet network marketing business. To do this, some marketers have used the interruption pattern in their sales material. This uses business English which is pitched at a higher level of reader so as to weed out the casual surfer from signing up to join your internet network marketing business.



In conclusion, attracting the right type of downlines is critical to building a good network marketing business online. Spending some time tweaking your advertising copy can reap you dividends in the long term in the form of better qualify of signups and people who are actually willing to work hard online.



Copyright © 2005-2006 Joel Teo the Coolest Guy On The Planet

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Christmas Gifts For Dolphin Lovers

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Jan 222023
 

Choosing a dolphin lover gift may not be as easy as it is for a pet lover, but that is not to say it is not possible. In fact, you will find quite a range of dolphin related gifts around the internet, although in your local store it may be hit and miss as to whether you will find anything. In my case, I received the true, ultimate dolphin lover gift, some years ago, but more of that later.



The demand for dolphin gifts, though, is undoubtedly high. On a brief and unscientific survey, dolphin lover gifts are about half as popular as cat lover gifts. If you think about it, that is amazing. Most people will never see a dolphin in their lives, yet we are surrounded by cats.



What is it, then, that makes dolphins so appealing? I love birds and cats especially, but dolphins I adore. They are wonderful and appealing creatures with a mystique that helps their popularity. Dolphins are the stuff of sailors’ tales, and true stories, about dolphins and man. They have faces that are expressive in a human like way, and they seem to smile. Dolphins also seem to follow man out at sea, when men venture out in their boats or into the water.



Dolphins are also performers, not just in captivity, but in the wild. While they do travel at high speed and jump out of the water in so doing, they do come across as playful, and capable of enjoying life. So, in a way they are partly human like, and therefore easy for us to relate to. They are also very intelligent.



Dolphins engender excitement, and at times everyone becomes a dolphin lover. In my country of origin, England, dolphins off the coast have always been something of a rarity; although I have read that large numbers of dolphins have been seen off nearby Wales recently. While I still lived in England, though, the appearance of a few dolphins close to shore may even have made the television news and front pages of the newspapers. Now, that’s something cat’s cannot do!



I am one of the lucky few, though. I was fortunate to be able to live on the Dorset coastline, where a group of about 6 dolphins had become familiar passers-by just offshore. Very rarely they ventured into Swanage Bay, but mostly they were observed sometimes off Durlston. But, you needed a lot of luck and patience to see any dolphins there, even when they were known to be in the area. I had a naturalist friend who had lived in Swanage for 25 years, and was a frequent visitor to Durslton; he had never, ever seen a dolphin there.



I was a member of Dolphin Watch, spending long hours on the cliff top looking out for the dolphins to record their movements. I had no luck ever while on duty, nor had many fellow dolphin lovers on the watch. My luck suddenly changed, though, when I was out walking with my daughter one Sunday afternoon, on the cliff tops at Durlston. It was early December, and winter and Christmas were in the air.



The grass slope was a little bit slippery, and I slipped over, ending up on my back. After my daughter’s initial concern subsided, we both had a good laugh, and I hobbled over to a nearby bench to get my breath back. The bench was looking out to sea. That’s when something of a miracle happened; well, at least a major coincidence; an incredible coincidence.



As we sat down, I said: “Ok, we will sit here until we see a dolphin, even though it may mean missing Christmas.” Christmas was 3 weeks away, so it was a rash thing to say. We looked out to sea, and within a minute, I saw two dolphins. I was in disbelief, but I took another look; I had my glasses on so was not being deceived. It really was dolphins.



My daughter thought, assumed, and was sure, I was joking. Then she saw them also, plus a third dolphin. We watched them for about 45 minutes, walking along the coast with them, and then back again. It was a mesmerising and unforgettable time, even though they were so far away; those three bottle-nosed dolphins were, to me, the ultimate dolphin lover’s Christmas gift. A few weeks early, and free, but a wonderful gift nonetheless.

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5 Core Skills To Build Before Starting Internet Marketing

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Jan 212023
 

5 Core Skills For Internet Marketing
By Stuart Tan

It kinda bugs me that there are people who are constantly writing about the
things that do well in Internet Marketing. I think that’s real silly. People want
the real stuff. They want to know the exciting stuff, but they want the
truth too.

Why have internet marketers hidden from you, the costs of getting to
where they have gotten? Because it is the one thing that separates the real
players and the suckers. If you do not know how much time and effort they
spent, don’t think that internet marketing is a walk in the park.

My business partner was so excited after a conference, he started up a mini-
site that was selling a set of products we already had in existence. It was a
great plan, except that for the kind of product we put up, he sold the
package at a drop dead price of $97. Now, I operate from Singapore, and
we know that most of the people who would buy this product would come
from the other side of the world. Without verifying the shipping charges, he
happily took orders from the internet. The first one had him jumping up and
down¡­ only to realize that the cost of shipping took about 90% of that
$97. We couldn’t cover the production costs. Straight away, it was a loss.

But everyone talks about shipping their products as if it were a simple thing.
Most people have forgotten completely about the people living on this side
of the world and what it takes to sell something. This means that there are
a few things that most beginners in internet marketing need to be careful
about and learn.

#1 – Learn Copywriting.

Copywriting is the most important skill ever to be taught to marketers and
business people alike. If you don’t have the ability to write your own sales
letters, it will be easy for people to tell you to outsource the writing. My
advice: DON’T. You are letting them develop the skill that you should be
building up. No one ever gets to be an expert copywriter overnight. Learn it,
and learn it well.

#2 – Understand Business Models

There are about 7 or 8 different business models on the internet. Because I
need to make sure that people really understand about business per se, I’ve
put it in the form of a freely downloadable format at

Go grab it – no holds barred.

#3 – Drive traffic

I’ve included a list for those of you newbies out there, the multiple ways to
drive traffic over the internet. There are over 100 ways you can use to drive
traffic and I would highly recommend you hop over to learn about these. I
directly credit people like John Reese, Jeff Johnson and Yanik Silver for their
invaluable knowledge that I have gotten from them. If you don’t know
about them, please begin today! They are great people and I highly
recommend that you visit them at www.trafficsecrets.com
, www.searchenginevoodoo.com
and www.surefiremarketing.com
respectively. Download my traffic
generation chart on www.stuarttan.com/affiliate/Traffic Boosters.pdf

.

#4 – Learn New Internet Technology Fast

You need to be learning really fast. I’ve discovered that there are a large
number of new internet technologies that keep coming up and they can be
very powerful, provided you know how to use them. If you don’t know how
to use them, it will most definitely be to your disadvantage. For instance,
most people still don’t know how to use RSS and Blogs. In addition, some
people are clueless about XML feeds and how that helps to create massive
content sites and increase search engine rankings. You need to learn fast.
The only way for you to master your learning is to read about them. I highly
recommend that you visit www.stuarttan.com/learning/
for more information that I can’t
deal with here.

I am going to give you something good, though. If the entire internet
marketing world is doing it, DON’T. If you just follow, you will not be at the
breakthrough point of technology usage. Start innovating and think
creatively to solve a problem. Sometimes, even the simplest things can bring
about massive profits online!

#5 – Keep Relationships Going

Keeping relationships going on the internet is a difficult thing. But it is
essential. You need to be able to do autoresponse messages, personalized.
However, most people miss the point. Automatic isn’t going to build
relationships. You need to keep them warm. Call them. Give them ideas.
Give them free stuff (learnt this from Yanik). More importantly, ask Jeff
Johnson’s single most asked question – ‘Can I help you?’.

I’m all for making money – but if it is at the expense of friendships and
relationships, I think it is going to be really stupid to continue making money.
Give yourself a chance to put back, in your heart, what many poor, scammy
internet marketers have taken away – quality and the desire to help people.

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Audio On The Web – How To Do It With Ease

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Jan 202023
 

It always amazes me at how many bands and musicians don’t have audio on their web sites. Doing so increases sales of your album and makes it easier to get people to come out to gigs, so why wouldn’t you?



There are usually two reasons:



1. People are scared to giveaway their music because “people don’t buy what they get for free.”



This isn’t true and the best example I can think of to illustrate the point is bottled water. People can get water for free, of basically free, but they pay a premium to have it in a nice container.



Why wouldn’t they do the same with your music?



2. People don’t have the technical skills to do it.



If this applies to you, get Audio Generator because you simply upload your music to their servers, they give you a snippet of HTML to add to your site, and you’ll be up and running within a couple of minutes.



Another great thing about Audio Generator is that you can call in a message via telephone and then send out an “audio greeting” to your mailing list. This is VERY powerful for getting people to take action.



For example, you could record a message which said, “Hey, this is Dan from Band X and we’re playing tomorrow night at Club Z. Mention this message and I’ll buy you a beer.”



Whatever… You get the idea.



Audio is a powerful way to strengthen your relationship with your audience.



Thanks to Music Business Radio and the audio books I’ve released, a lot of people know what my voice sounds like, but before I had all of this, I had to work twice as hard by hitting people face-to-face.



Don’t work so hard! Use technology to help you create and expand your customer relationships.



And speaking of voice stuff, I highly recommend Audio C4. This book has excellent instruction on how to create audio messages that sell. In addition, you’ll come off like top voice talent, rather than some guy who has never spoken to a crowd before.

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Write An Apology To Your Spouse: How to Apologize In a Way That Really Works For You

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Jan 192023
 

Being apologetic doesn’t come easily for me. Unfortunately, being inconsiderate and self-centered does. So I realized long ago that my marital survival would depend on two things: 1) learning to apologize and 2) becoming less selfish and more considerate.

It was easier to start with apologies. Over time I got better and better at learning how to apologize. I was amazed at the effect.

First, it was the basic mumbling of, “I’m sorry.” Those two words were remarkable in healing bruised feelings. It was as if I had a license to do what I wanted– as long as I looked sincere and said, “I’m sorry.” It was like having a “Get out of jail free” Monopoly card.

When my apology failed to produce the desired results, I spruced it up. I would put my apology in a tuxedo, and my wife would be so grateful that I would get another reprieve.

Given my personality, I had lots of opportunity to practice making apologies. Ultimately I created a formula. It’s for the bigger offenses or for smaller offenses that you have repeated so often they’ve created a lot of tension with your spouse.

Five Step Formula For a Really Good Apology

1. Describe your offense. This is necessary so your partner knows exactly what you’re apologizing for.
2. Describe what you think is the effect on your partner. This display of empathy is comforting to the other person.
3. Describe why you did what you did. This reassures your spouse that you’re on top of the problem and reduces their need to nag you about it.
4. Describe why you’re interested in changing the offensive behavior. This demonstrates an understanding of the big picture that as couple you’re a team.
5. Describe a self imposed penalty for not changing. This one is the clincher. Think of an appropriate penalty for your offensive behavior, and tell it to your spouse. Tell them that if you don’t change you will impose the penalty on yourself. This reassures them that you mean business.

I encourage people to write their apology. Writing it out first or writing it and then giving it to your mate has several advantages:

1. You can collect and refine your thoughts. It is very difficult to think through an apology on the fly, especially if your angry partner is on the offensive.
2. You will be heard all the way through. Nobody will interrupt and start yelling at a spouse when they are reading an apology.
3. You avoid the hostile questions that often interrupt you when you start speaking the apology. These negative questions have the nasty effect of derailing your good intentions and then you just have another argument which demands another apology.
4. You avoid the raised eyebrows and squinting eyes during the apology which just derail you again. (See the last sentence in number 3.)
5. It looks like you have given this some serious thought (which might even be true).
6. You don’t have to sleep on the couch tonight.

Putting It All Together

1. Honey, I’ve been thinking about your comments that I don’t follow through consistently when I say I’ll do something. I apologize for that.
2. Being inconsistent means you can never be sure whether I will follow through or not. I imagine it keeps you on edge and wondering if you should “remind” me or not. If you don’t speak up you run the risk that I won’t follow through and then it is too late to take corrective action. If you do speak up, you run the risk of coming across like a nag.
3. I hate to admit it, but when I agree to something, sometimes it’s just to get you off my back. I think, “well, I’ll do it if I get time.” But if it’s something I really don’t want to do, often I simply don’t make the time. I’m also unreliable when my priorities collide with yours–and my priorities too often prevail. This means I really haven’t thought much about us being a true team where we can each count on the other to follow through.
4. I actually have some interest in improving my reliability. I would feel more aligned with my higher intentions about being a good partner, and we could probably have more fun together.
5. Finally, I want you to get off my back as a policeman to make sure I follow through. Both of us will feel better about that. So when I don’t follow through or give you a timely warning (stuff does happen) then I will work on cleaning the garage the following weekend for at least two hours every time I blow it.

My book, “Tell Me No Lies,” includes some helpful insights about apologies. For more information or to order, visit http://www.couplesinstitute.com/couples/products.html.

May all your apologies be little ones.

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Waking Up

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Jan 182023
 

Picture this. You’re sitting in the audience at a hypnosis show. A hypnotized subject on stage has been told by the hypnotist that he hates the show, that he’s not hypnotized, and that there’s an invisible wall in front of him, preventing him from leaving the stage. On cue, the subject jumps up, yells at the hypnotist, and begins to storm off. But he hits the wall and recoils back, furious about this impediment. The hypnotist tells him that he’s free to go, but he can’t. The hypnotist asks him if he’s hypnotized, and he says, “Of course not!” “Then go,” says the hypnotist. Still, he can’t. “What’s stopping you?” asks the hypnotist. “There’s a wall,” cries the volunteer. “There’s no wall,” says the hypnotist. His words fall on deaf ears. The illusion is simply more powerful than reality. Yet, the subject insists that he’s fully awake.

Another subject is given an onion and told that it’s the most delicious fruit he’s ever tasted. He munches it happily, commenting on its delectable sweetness.

How do these stories relate to our reality? What if we’re all hypnotized, stuck behind invisible walls that exist only in our minds? Suppose our preferences were actually colored by hypnotic programming and that what we felt we deserved was similarly the result of hypnosis. How would we know it? Could it be that our conviction that we’re fully awake is a misunderstanding of the facts? If so, how can we see through the illusion to embrace the limitless potential that awaits us? How can we discover and achieve what we really want, separate from the set of desires hypnotically imposed upon us, and predictably become fully engaged in life? How can we wake up?

What does it mean to be hypnotized?

The simple explanation that we hypnotists use says that the mind is divided into both a conscious and a subconscious part. The conscious mind is that part of our thinking that we’re aware of, and the subconscious mind is that part of our thinking that is below our awareness. The theory suggests that it’s the latter, the subconscious, which is more important in determining our behavior; that is, we end up making important decisions about what to do and how to interact with the world around us largely for reasons we never get to understand or to consider on a conscious level. The pathway through which those thoughts came to live in our subconscious mind is the result of hypnosis.

If you don’t think highly of yourself, or if you’re afraid of clowns, or if you’re a chain smoker, someone can tell you to think more highly of yourself, or that clowns aren’t scary, or that smoking is bad for you. Chances are, people have tried to tell you how to think or behave before, and it hasn’t worked. Why not? Because they were communicating with your conscious mind. To make an impact, a message has to reach deeper into the subconscious mind, and this requires techniques for bypassing the conscious mind. Think of your conscious mind as a sentinel, standing guard over your subconscious mind. It only allows thoughts to enter which are consistent with what you already believe. In order to slip in a new belief, you have to lull the guard to sleep. That’s what I do.

That’s also what’s been done to you by your parents, teachers, mentors, and society in general. When your guard was off duty, when you were too young or impressionable to fight it, messages were delivered to your subconscious mind, bypassing your critical faculty, the part of your conscious mind that deflects unwanted information. So, without your awareness or permission, you were hypnotized, and your subconscious mind is now full of stuff you didn’t put there and may not want. What are the messages we’ve been hypnotized to believe? Everything from who we are in relation to our world, to what we want, to what we deserve, to what we’re capable of accomplishing. Sometimes, these things come into conflict with one another and suffering ensues. For example, you might have come to feel that you want great wealth, but also that you don’t deserve it or that you’re incapable of achieving it. Such a combination would result in significant psychological pain, and as long as your hypnotic programming remained intact, you’d be powerless over that pain.

Why don’t we feel hypnotized?

Does a fish see the water in which it swims? Of course not. The medium in which we live and have lived since we developed conscious perception is invisible to us. We think hypnosis should look a certain way, so we disregard all the evidence that indicates that we’re hypnotized. But being hypnotized doesn’t feel like anything. It’s just a condition of being conditioned. That’s it.

One of my favorite stories is about the child who slips into his grandfather’s bedroom and paints Limburger cheese, an extremely smelly cheese, onto his grandfather’s mustache while he sleeps. On awakening, the grandfather sniffs, considers a moment, and says, “This room smells like Limburger cheese!” He leaves the room and goes through the house, declaring that each room smells like Limburger cheese. Finally, he steps out onto the porch, sniffs, and cries, “Oh, my God, the whole world smells like Limburger cheese!”

I remember reading somewhere that we see the world, not as it is, but as we are. Like the grandfather in my story, what’s actually coming from us appears to be coming from everything around us. Our trance is so strong and compelling that we have no hope of seeing through it to the truth. This may seem like bad news, but knowing that we’re in a trance can liberate us. If we’re entrapped by our unconscious adherence to an illusion, it is our conscious recognition of that fact that will ultimately set us free. Gurdjieff, the esteemed philosopher, said, “The first step to escaping from prison is realizing you’re in prison.”

What is life like after hypnosis?

A life without hypnosis is a life of freedom. Buddhist notions of liberation and enlightenment derive from the concept that we’re living in illusion, and that, freed of that illusion, we experience joy, contentment, enthusiasm, love, compassion, and a whole host of other qualities that we’ve mistakenly sought elsewhere. It is possible to achieve liberation from our illusion, to wake up from our trance, to become unhypnotized.

With this possibility looming in front of us, the wise person has no choice but to dedicate him or herself to the pursuit of an awakened state. I counsel my clients to learn such tools as meditation and mindfulness in order to take advantage of the benefits they offer. Much is available now to help us go beyond the excuses we’ve used for not starting that journey, such as books, tapes, and classes.

None of the reasons you’ve probably used for failing to take these steps is viable, and no matter how big an obstacle you think separates you from practicing these skills, it’s simply not worth sacrificing your own vitality. By learning the tools of transformation, we can begin to wake up, start over, and create the life we’re meant to live.

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How to Reach the Top of the Ladder of Success

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Jan 172023
 

———————————————

How To Reach The Top Of The Ladder Of
Success

———————————————

First you must get onto the ladder of Success!

I can think of three ways:

1. Become a top sales-person

2. Become a popular writer

3. Pass exams.

I can only help you with the last two methods.

1. The leader of your country… President or
prime minister or dictator (?) reached the top of
the ladder of success by being a good
salesperson. Perhaps she sold herself to
voters. Maybe he sold himself to fighting forces
who put him in power.

2. If you’re at least 16 years old – Have you
learned to write gripping essays? Make money
from writing.

You don’t need salesmanship to make money –
more than enough to pay for sales advisors
with your essays.

Why do I say 16 years old? Because Nori’s
success was bringing her good money at that
age from her website. Read about it here
http://case-
studies.sitesell.com/buildwebprofit.html#NORI

Nori just wrote essays about her holidays, and
took photographs. Google is perfect for this
idea. You simply write about 30 interesting
essays (pages) before submitting them to
Google Adsense. Continued success means
keep writing new essays.

———-

Popularity

———-

Is your subject popular enough for hundreds of
visitors/day? Look on Overture.com to find out
what is the top price for each keyword in your
subject. Look for a subject with lots of
keywords for which advertisers pay $5 or more
per click. Each time your Adsense page gets a
click, some of that $5 goes to Google and some
goes to you.

So you don’t need any salesmanship at all to
make money from Google. If you have 500
keywords and write two essays per week you’ll
finish in…

If you follow your initial success you’ll think of
other approaches over the years. But
meanwhile, you’ll make money with your
essays.

You don’t even need to know anything about
putting up websites for success.
http://find.sitesell.com/buildwebprofit.html will
do all the technical stuff for you, while you
concentrate on writing. They also show you
other ways to make money once you’re earning
well from Adsense.

3. Does this mean that you don’t need exams?

No.

a. Passing exams proves you can learn. Study
broadens your mind. Writers and salespeople
must see other points of view than their own.

b. Even if you fail your exams, your mind has
already been broadened. But why not get the
credit for your work if you can?

c. Credit – you may be surprised at the respect
you get with a string of letters after your name.
You get more respect still from being able to
write essays well, but if you have both things
going for you…

d. Planning success in employment? You must
pass exams.

——————-

Employers And Exams

——————-

Why do employers insist on success in exams?
They prove you can learn things.

Why do employers require experience? They
don’t respect what you learned to pass your
exams. You learn on the job after passing your
exams.

——————–

Knowledge Not Needed

——————–

That means that you don’t need the knowledge.
You need the exam passes. My book about
“Exam Mastery” will get you unearned exam
success. I’ve passed several exams without
knowing much about the subject.

———————————————–

Once you’re on the employment ladder of
success

———————————————–

Be as cynical about climbing the ladder as I
taught you to be in my exam book. Your target
was to pass exams, not to gain knowledge.
Now your target is to climb the ladder of
success, not to give your best work.

1. Read John Molloy’s “Dress for Success”. Apply
it. Life’s just as unfair as exams. Your dress
shouldn’t matter for success, but it does.

2. Study your bosses. Who decides promotions?
Interests? Attitudes?

3. Attend all meetings. This takes you from your
work, but your target is success. Make your
voice heard, using what you learned from my
free report about essays. This will

a. give you practice in public speaking and

b. the bosses will notice you. Tailor what you
say to your research in step 2.

c. If you get the chance to run a brain-storming
session, organise the information on the board
as you learned from my book about exams. That
impresses bosses.

4. Attend all seminars and study the format.
Now use your practice in public speaking to run
a seminar. This will really make the bosses sit
up and take notice. Make sure to consider step
2 when you’re planning your seminar. Use all
the tricks in my essays report to make your
seminars a success.

When you succeed you will know that you
couldn’t have reached the top without getting
onto the ladder of success.

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