Sep 092020

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So you got your website up and running. You hired an excellent
web designer to craft a perfect home page and satellite pages
that will really draw in the visitors and inspire them to buy.
You have a beautiful catalog of products with detailed
descriptions. You have a section dedicated to the services you
provide with praises from past customers. And you have the best
online shopping cart service out there so that you customers can
buy from you with no hassles and next day shipping. That’s
great! Now where are your customers?

Driving traffic to your website is a much discussed and much
misunderstood venture. There are a million theories out there
that claim to drive tons of new visitors to your site daily.
There are services that say they will increase your traffic by an
enormous percentage if you will only pay them their small fee
over a period of fifty years. There are so-called experts who
will place your pages on all the best search engines on the net.
They claim that with this kind of blanket exposure, your traffic
numbers will explode within days.

But the only sure-fire way to draw productive traffic to your
website is through targeted marketing. The important word to
notice here is “productive.” You can draw hundreds of thousands
of visitors to your site every year by hosting a giveaway of some
kind. Services that search the internet for freebies will have
people clicking a link to your site like crazy. But these people
are not there to buy anything from you … quite the opposite.
They are empty clicks. There is nothing productive about this
kind of traffic. People looking for free stuff will rarely make
you any kind of money. And that’s what you’re after, right?

So target your marketing to the people who really want to buy
what you have to offer. How? Start by trying these basic

* Hire an experienced copywriter. The copy that is on your site
makes a world of difference in the sales you garner from the
internet. Most important to targeted marketing are the keywords
found in your title and the metatags in the website’s code. An
experienced copywriter will know how to determine the most
effective keywords and place them strategically in your site’s
copy. If you cannot afford a copywriter, do some research and
talk to your web designer about inserting metatags.

* You can enroll in pay per click search engines. Obviously, is one of these, but most of the most popular keywords
are already taken. If you can think of some original phrases
that people use to search for your products or services, you can
post your ad next to the text that comes up when people search
for that phrase. Every time someone clicks on your ad to go to
your site, you pay a nominal fee.

* Submit articles to free ezine sites. This is especially
helpful if you are a service provider. You can write, or hire
someone to write, an article for you about your area of
expertise. Give some free tips, offer your experience, and be
accessible in the text. Then at the bottom of the article, you
get a link to your website advertising your services. Every time
someone publishes your article in their ezine or newsletter, they
must use your web address at the bottom.

These are just a few of the many ways to ensure you get
“productive” traffic. Empty clicks are just that … empty…
and your wallet will stay that way, too!

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