You’ve done a couple of trade shows, rented a couple of spaces in exhibition halls, and admit it, you’re hooked. You love the excitement of the crowds, of meeting your clients up close and in person. Hey, you don’t even mind your aching feet! And you’ve been thinking that you’d like to do more trade shows and want a booth of your own.
The trouble is you can’t really afford to go all out yet and have a brand spanking new booth designed. Your bottom line is saying no, but your heart and intuition are saying yes.
Buying a used trade show booth is the answer to your dilemma! Which is also the first reason for buying a used booth. Money! Yes, you can save quite a bit of money by purchasing a used one. Used trade show booths can be big bargains and can be found to fit most any budget, no matter how small.
The second reason you should consider buying a used trade show booth is that the affordability factor means that the money you save can be put into other trade show event promotional items. Face it, people not only want free stuff from you at a trade show, they expect it. And the more money you can spend on your promo items, the better!
A third reason for buying a used trade show booth is that if you plan to do a lot of trade shows, it only makes sense to own your own booth-for the same reason it makes more sense to buy a house than to rent an apartment. You make your investment in a used trade show booth and it’s yours to keep forever-or sell to someone else when you’re ready to upgrade to a brand new booth. The money you’ve saved in booth rentals will go a long way toward your purchase of the booth of your dreams.
Fourth, buying a used trade show booth not only lowers your financial risks, it lowers your stress levels as well! Financially, you’ve invested only what you can spend, which has pleased your bottom line. And because you own your trade show booth, you can relax, knowing exactly what you have and not having the stress of worrying if the booth rental will be on time, up to snuff, etc. This means you have more time and energy to put into other important things-like packing great clothes to take with you to the trade show!
Finally, the fifth reason you should consider buying a used trade show booth is that it allows you to learn the ups and downs of trade show events and work out all the bugs in your trade show exhibition program without having to make a major investment. This makes it possible to please yourself, your accountant and your customers, while learning if trade show events are truly profitable and worth the effort for your business.
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