Are you fed with your present job or conventional business and want to start your online business. You may be wondering whether there is that much potential as claimed by some internet business gurus and if so where to start and how to start. The information provided here will definitely help to overcome your initial hesitation.
The biggest challenge for the newbies will be the limited resources of money and knowledge. You will be doubting whether it is possible to succeed in online business with this limited money and knowledge. Be assured that you can provided you have the will power to succeed. As in any success story you have to put in efforts to be a winner. Efforts not through money but through your consistency and persistency.
Choosing your favorite field
Be definite in your field of interest. Identify the product which is in hot demand in the your field of choice and start building your online business with passion. If your are already having a product/service of your own then build your business around that product/service. For example if you are running a house cleaning service you can start your online business around that. The next step is selecting a website name pertaining to your service. In this case you can select your website name as (Your name).housecleaningservice.com. It is important that your site name should contain the key words related to your business. In this example ‘house cleaning service’ is the keywords. Many tend to ignore this very important fact. Having the keywords in your domain name will you in the long run in getting higher search engines rankings.
If you are not having a product of your own , then you can opt for ‘affiliate marketing’. Affiliate marketing is nothing but selling other people’s products and you will be paid for referral every time a sale is closed. Choose the correct product to promote and get a domain name with keywords related to the product. For example if you have become an affiliate for an ad tester software, have that keywords in your domain name. You can operate your affiliate internet business with a website or without a website. But your percentage of success will be higher and you have many advantages in having your own website. Getting your domain. Select the correct service provider for your web designing and hosting services. Don’t fall prey to cheap slogans.
Promoting your website is the second biggest challenge in internet business. You have to meet this challenge within your limited resources. Having a good looking and informative website but no traffic means no result and no profit. You should present your internet business to the online community. You need to know the most effective and at the same time not very costly methods of driving your website traffic.
Advertising through word of mouth
Word of mouth advertising is a no cost but an effective marketing method. It is natural that every one tends to share something with others. It is already there, but using this tendency as a powerful marketing strategy was started by the network marketing companies. This source holds good for your online business also. First spread your arrival to the online field to your friends, relatives and your circle of influence. Phone them, email them and chatting is a very effective way as you will be having a live interaction. This cost you nothing and this is the best method in driving your first line of website traffic. Professionally written email with your signature containing the details about your internet business will bring your close circle to your website.
Get indexed in search engines and directories
Getting indexed in the search engines including major ones is not as difficult as claimed by some online marketers. It is their sales pitch to sell you their auto submission software. Submitting your website to the search engines is free and you can do it manually. Some companies offer auto submission for a cost, but some search engines will reject auto submission. Most search engines welcome manual submission. Place keyword rich contents so that search engines can crawl your site easily. Likewise submitting to the web directories can be dome manually and some directories charge for listing and again in most cases it is free. They will demand a back link from your site to theirs to provide the free service.
Submit articles to the articles directories
It is another way of bringing traffic. People reading your articles may visit your site on seeing your signature or your short biography together with a link to your site. Put your signature at the end of the article or at the resource box provided by the directories. This way you can be easily indexed in the major search engines in a shorter period. When the search engines crawl the directories on regular basis your site will be automatically indexed as you have put your signature there.
Getting links pointing to your website
Some search engines rank your site by the numbers of links your site is getting from other sites. Try to get links from similar sites in your niche market. There are link exchange programs and auto link creation software. Getting a link from a site and giving a link back to that site from your site is called two way link. But search engines gives higher points to one way link. That is you are getting a link from a site and not giving a link in return. Don’t overdo your efforts in a short period as it will be construed as an unacceptable practice for some search engines.
Forums and Discussion boards
Through forum you can gain knowledge regarding your niche field. You can share information ask your doubts and clarified them through forums. Don’t forget to leave your signature, that is, details of yourself and your website with a link to your website. Participating in the forums is one way of bringing traffic, but understand that forums will help you to acquire knowledge and to develop your online business. You are useful sources of knowledge.
Build opt-in list and start your newsletter
Publish your own newsletter providing useful information and tips to your visitors. Offer freebies for signing to your newsletter. Don’t use your newsletters as mode of blasting your sales pitch as you will end up with nothing as your visitors will get irritated and opt-out. First start building their trust and send your sales letter with lots of information.
Author information: I hope the above said tips will help you in overcoming your initial hesitation to start your online business. Don’t get yourself confused with the words ‘one way link’, ‘search engine rankings’, forum discussions and the likes. You will come to know of them all in details as you progress in your business promotion. Everything cannot be covered in details in a single article. The tendency to learn everything before getting started is not correct. Learning is a process and you can learn effectively only after getting started. Procrastination won’t give result. Take a firm decision today to start your online business.
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