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Internet Network Marketing Downlines That Impede Rather Than Help You

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Dec 132020
 

If you have been in the network marketing arena be it online or offline for a while you will know that there are some downlines that do not help your business grow in any way. This article identifies some downlines that you do not want working with you in your team and explains how to exclude them from your team at the start.

Freebie lookers

Internet Network marketing involves two elements, increasing your network and marketing be it online or offline. These downlines are looking for freebies and have no conception of what a business involves. Any business venture whether online or offline has the need for you to purchase a product and the need to promote the business. These downlines failing to realize this, spend lots of time in an endless search for free ways to promote their business online and like the popular adage “when you pay peanuts, you get monkeys”. To weed out such people you should always have in your welcome email something that states that you only work with people who are willing to follow your system as it will ensure their success. Tell them that you system involves costs like most other business ventures and can make them money if they work it like you do.

Get rich quick

We all know the reason why many people join internet mlm business ventures it is because of the money. However there is the concept of delayed gratification which is very hard for some people to swallow. They think that because they join online, their profits are “lightning quick”. Some even have the mistaken idea in their mind that they just need to find the “right program” online to make it big. This is patently wrong. Internet Network marketing is like all other business ventures and requires time, effort and training before you become successful. Thus in your marketing material and communications to your downlines, always teach them a system and tell them to work hard at it and not to expect profits to drop from the sky. The fastest way to get this kind of downline is to offer “free” this and “free” that stuff to them as they will not have the right mindset when they join your internet network marketing business.

Complaining and paralysis with analysis

Internet network marketing seems to paralyse people because of the great variety of business opportunities and ideas that are available online. Just looking though some of the internet network marketing business websites will give you an idea of the vastness of this “internet jungle”. I always have downlines asking me about the “next best thing” or complaining about what is wrong about this present business. You want to attract downlines who are serious about working rather than complaining into your internet network marketing business. To do this, some marketers have used the interruption pattern in their sales material. This uses business English which is pitched at a higher level of reader so as to weed out the casual surfer from signing up to join your internet network marketing business.

In conclusion, attracting the right type of downlines is critical to building a good network marketing business online. Spending some time tweaking your advertising copy can reap you dividends in the long term in the form of better qualify of signups and people who are actually willing to work hard online.

Copyright © 2005-2006 Joel Teo the Coolest Guy On The Planet

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Christmas Gifts For Dolphin Lovers

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Dec 122020
 

Choosing a dolphin lover gift may not be as easy as it is for a pet lover, but that is not to say it is not possible. In fact, you will find quite a range of dolphin related gifts around the internet, although in your local store it may be hit and miss as to whether you will find anything. In my case, I received the true, ultimate dolphin lover gift, some years ago, but more of that later.

The demand for dolphin gifts, though, is undoubtedly high. On a brief and unscientific survey, dolphin lover gifts are about half as popular as cat lover gifts. If you think about it, that is amazing. Most people will never see a dolphin in their lives, yet we are surrounded by cats.

What is it, then, that makes dolphins so appealing? I love birds and cats especially, but dolphins I adore. They are wonderful and appealing creatures with a mystique that helps their popularity. Dolphins are the stuff of sailors’ tales, and true stories, about dolphins and man. They have faces that are expressive in a human like way, and they seem to smile. Dolphins also seem to follow man out at sea, when men venture out in their boats or into the water.

Dolphins are also performers, not just in captivity, but in the wild. While they do travel at high speed and jump out of the water in so doing, they do come across as playful, and capable of enjoying life. So, in a way they are partly human like, and therefore easy for us to relate to. They are also very intelligent.

Dolphins engender excitement, and at times everyone becomes a dolphin lover. In my country of origin, England, dolphins off the coast have always been something of a rarity; although I have read that large numbers of dolphins have been seen off nearby Wales recently. While I still lived in England, though, the appearance of a few dolphins close to shore may even have made the television news and front pages of the newspapers. Now, that’s something cat’s cannot do!

I am one of the lucky few, though. I was fortunate to be able to live on the Dorset coastline, where a group of about 6 dolphins had become familiar passers-by just offshore. Very rarely they ventured into Swanage Bay, but mostly they were observed sometimes off Durlston. But, you needed a lot of luck and patience to see any dolphins there, even when they were known to be in the area. I had a naturalist friend who had lived in Swanage for 25 years, and was a frequent visitor to Durslton; he had never, ever seen a dolphin there.

I was a member of Dolphin Watch, spending long hours on the cliff top looking out for the dolphins to record their movements. I had no luck ever while on duty, nor had many fellow dolphin lovers on the watch. My luck suddenly changed, though, when I was out walking with my daughter one Sunday afternoon, on the cliff tops at Durlston. It was early December, and winter and Christmas were in the air.

The grass slope was a little bit slippery, and I slipped over, ending up on my back. After my daughter’s initial concern subsided, we both had a good laugh, and I hobbled over to a nearby bench to get my breath back. The bench was looking out to sea. That’s when something of a miracle happened; well, at least a major coincidence; an incredible coincidence.

As we sat down, I said: “Ok, we will sit here until we see a dolphin, even though it may mean missing Christmas.” Christmas was 3 weeks away, so it was a rash thing to say. We looked out to sea, and within a minute, I saw two dolphins. I was in disbelief, but I took another look; I had my glasses on so was not being deceived. It really was dolphins.

My daughter thought, assumed, and was sure, I was joking. Then she saw them also, plus a third dolphin. We watched them for about 45 minutes, walking along the coast with them, and then back again. It was a mesmerising and unforgettable time, even though they were so far away; those three bottle-nosed dolphins were, to me, the ultimate dolphin lover’s Christmas gift. A few weeks early, and free, but a wonderful gift nonetheless.

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5 Core Skills To Build Before Starting Internet Marketing

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Dec 112020
 

5 Core Skills For Internet Marketing
By Stuart Tan

It kinda bugs me that there are people who are constantly writing about the
things that do well in Internet Marketing. I think that’s real silly. People want
the real stuff. They want to know the exciting stuff, but they want the
truth too.

Why have internet marketers hidden from you, the costs of getting to
where they have gotten? Because it is the one thing that separates the real
players and the suckers. If you do not know how much time and effort they
spent, don’t think that internet marketing is a walk in the park.

My business partner was so excited after a conference, he started up a mini-
site that was selling a set of products we already had in existence. It was a
great plan, except that for the kind of product we put up, he sold the
package at a drop dead price of $97. Now, I operate from Singapore, and
we know that most of the people who would buy this product would come
from the other side of the world. Without verifying the shipping charges, he
happily took orders from the internet. The first one had him jumping up and
down¡­ only to realize that the cost of shipping took about 90% of that
$97. We couldn’t cover the production costs. Straight away, it was a loss.

But everyone talks about shipping their products as if it were a simple thing.
Most people have forgotten completely about the people living on this side
of the world and what it takes to sell something. This means that there are
a few things that most beginners in internet marketing need to be careful
about and learn.

#1 – Learn Copywriting.

Copywriting is the most important skill ever to be taught to marketers and
business people alike. If you don’t have the ability to write your own sales
letters, it will be easy for people to tell you to outsource the writing. My
advice: DON’T. You are letting them develop the skill that you should be
building up. No one ever gets to be an expert copywriter overnight. Learn it,
and learn it well.

#2 – Understand Business Models

There are about 7 or 8 different business models on the internet. Because I
need to make sure that people really understand about business per se, I’ve
put it in the form of a freely downloadable format at

Go grab it – no holds barred.

#3 – Drive traffic

I’ve included a list for those of you newbies out there, the multiple ways to
drive traffic over the internet. There are over 100 ways you can use to drive
traffic and I would highly recommend you hop over to learn about these. I
directly credit people like John Reese, Jeff Johnson and Yanik Silver for their
invaluable knowledge that I have gotten from them. If you don’t know
about them, please begin today! They are great people and I highly
recommend that you visit them at www.trafficsecrets.com
, www.searchenginevoodoo.com
and www.surefiremarketing.com
respectively. Download my traffic
generation chart on www.stuarttan.com/affiliate/Traffic Boosters.pdf

.

#4 – Learn New Internet Technology Fast

You need to be learning really fast. I’ve discovered that there are a large
number of new internet technologies that keep coming up and they can be
very powerful, provided you know how to use them. If you don’t know how
to use them, it will most definitely be to your disadvantage. For instance,
most people still don’t know how to use RSS and Blogs. In addition, some
people are clueless about XML feeds and how that helps to create massive
content sites and increase search engine rankings. You need to learn fast.
The only way for you to master your learning is to read about them. I highly
recommend that you visit www.stuarttan.com/learning/
for more information that I can’t
deal with here.

I am going to give you something good, though. If the entire internet
marketing world is doing it, DON’T. If you just follow, you will not be at the
breakthrough point of technology usage. Start innovating and think
creatively to solve a problem. Sometimes, even the simplest things can bring
about massive profits online!

#5 – Keep Relationships Going

Keeping relationships going on the internet is a difficult thing. But it is
essential. You need to be able to do autoresponse messages, personalized.
However, most people miss the point. Automatic isn’t going to build
relationships. You need to keep them warm. Call them. Give them ideas.
Give them free stuff (learnt this from Yanik). More importantly, ask Jeff
Johnson’s single most asked question – ‘Can I help you?’.

I’m all for making money – but if it is at the expense of friendships and
relationships, I think it is going to be really stupid to continue making money.
Give yourself a chance to put back, in your heart, what many poor, scammy
internet marketers have taken away – quality and the desire to help people.

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Write An Apology To Your Spouse: How to Apologize In a Way That Really Works For You

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Dec 092020
 

Being apologetic doesn’t come easily for me. Unfortunately, being inconsiderate and self-centered does. So I realized long ago that my marital survival would depend on two things: 1) learning to apologize and 2) becoming less selfish and more considerate.

It was easier to start with apologies. Over time I got better and better at learning how to apologize. I was amazed at the effect.

First, it was the basic mumbling of, “I’m sorry.” Those two words were remarkable in healing bruised feelings. It was as if I had a license to do what I wanted– as long as I looked sincere and said, “I’m sorry.” It was like having a “Get out of jail free” Monopoly card.

When my apology failed to produce the desired results, I spruced it up. I would put my apology in a tuxedo, and my wife would be so grateful that I would get another reprieve.

Given my personality, I had lots of opportunity to practice making apologies. Ultimately I created a formula. It’s for the bigger offenses or for smaller offenses that you have repeated so often they’ve created a lot of tension with your spouse.

Five Step Formula For a Really Good Apology

1. Describe your offense. This is necessary so your partner knows exactly what you’re apologizing for.
2. Describe what you think is the effect on your partner. This display of empathy is comforting to the other person.
3. Describe why you did what you did. This reassures your spouse that you’re on top of the problem and reduces their need to nag you about it.
4. Describe why you’re interested in changing the offensive behavior. This demonstrates an understanding of the big picture that as couple you’re a team.
5. Describe a self imposed penalty for not changing. This one is the clincher. Think of an appropriate penalty for your offensive behavior, and tell it to your spouse. Tell them that if you don’t change you will impose the penalty on yourself. This reassures them that you mean business.

I encourage people to write their apology. Writing it out first or writing it and then giving it to your mate has several advantages:

1. You can collect and refine your thoughts. It is very difficult to think through an apology on the fly, especially if your angry partner is on the offensive.
2. You will be heard all the way through. Nobody will interrupt and start yelling at a spouse when they are reading an apology.
3. You avoid the hostile questions that often interrupt you when you start speaking the apology. These negative questions have the nasty effect of derailing your good intentions and then you just have another argument which demands another apology.
4. You avoid the raised eyebrows and squinting eyes during the apology which just derail you again. (See the last sentence in number 3.)
5. It looks like you have given this some serious thought (which might even be true).
6. You don’t have to sleep on the couch tonight.

Putting It All Together

1. Honey, I’ve been thinking about your comments that I don’t follow through consistently when I say I’ll do something. I apologize for that.
2. Being inconsistent means you can never be sure whether I will follow through or not. I imagine it keeps you on edge and wondering if you should “remind” me or not. If you don’t speak up you run the risk that I won’t follow through and then it is too late to take corrective action. If you do speak up, you run the risk of coming across like a nag.
3. I hate to admit it, but when I agree to something, sometimes it’s just to get you off my back. I think, “well, I’ll do it if I get time.” But if it’s something I really don’t want to do, often I simply don’t make the time. I’m also unreliable when my priorities collide with yours–and my priorities too often prevail. This means I really haven’t thought much about us being a true team where we can each count on the other to follow through.
4. I actually have some interest in improving my reliability. I would feel more aligned with my higher intentions about being a good partner, and we could probably have more fun together.
5. Finally, I want you to get off my back as a policeman to make sure I follow through. Both of us will feel better about that. So when I don’t follow through or give you a timely warning (stuff does happen) then I will work on cleaning the garage the following weekend for at least two hours every time I blow it.

My book, “Tell Me No Lies,” includes some helpful insights about apologies. For more information or to order, visit http://www.couplesinstitute.com/couples/products.html.

May all your apologies be little ones.

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Waking Up

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Dec 082020
 

Picture this. You’re sitting in the audience at a hypnosis show. A hypnotized subject on stage has been told by the hypnotist that he hates the show, that he’s not hypnotized, and that there’s an invisible wall in front of him, preventing him from leaving the stage. On cue, the subject jumps up, yells at the hypnotist, and begins to storm off. But he hits the wall and recoils back, furious about this impediment. The hypnotist tells him that he’s free to go, but he can’t. The hypnotist asks him if he’s hypnotized, and he says, “Of course not!” “Then go,” says the hypnotist. Still, he can’t. “What’s stopping you?” asks the hypnotist. “There’s a wall,” cries the volunteer. “There’s no wall,” says the hypnotist. His words fall on deaf ears. The illusion is simply more powerful than reality. Yet, the subject insists that he’s fully awake.

Another subject is given an onion and told that it’s the most delicious fruit he’s ever tasted. He munches it happily, commenting on its delectable sweetness.

How do these stories relate to our reality? What if we’re all hypnotized, stuck behind invisible walls that exist only in our minds? Suppose our preferences were actually colored by hypnotic programming and that what we felt we deserved was similarly the result of hypnosis. How would we know it? Could it be that our conviction that we’re fully awake is a misunderstanding of the facts? If so, how can we see through the illusion to embrace the limitless potential that awaits us? How can we discover and achieve what we really want, separate from the set of desires hypnotically imposed upon us, and predictably become fully engaged in life? How can we wake up?

What does it mean to be hypnotized?

The simple explanation that we hypnotists use says that the mind is divided into both a conscious and a subconscious part. The conscious mind is that part of our thinking that we’re aware of, and the subconscious mind is that part of our thinking that is below our awareness. The theory suggests that it’s the latter, the subconscious, which is more important in determining our behavior; that is, we end up making important decisions about what to do and how to interact with the world around us largely for reasons we never get to understand or to consider on a conscious level. The pathway through which those thoughts came to live in our subconscious mind is the result of hypnosis.

If you don’t think highly of yourself, or if you’re afraid of clowns, or if you’re a chain smoker, someone can tell you to think more highly of yourself, or that clowns aren’t scary, or that smoking is bad for you. Chances are, people have tried to tell you how to think or behave before, and it hasn’t worked. Why not? Because they were communicating with your conscious mind. To make an impact, a message has to reach deeper into the subconscious mind, and this requires techniques for bypassing the conscious mind. Think of your conscious mind as a sentinel, standing guard over your subconscious mind. It only allows thoughts to enter which are consistent with what you already believe. In order to slip in a new belief, you have to lull the guard to sleep. That’s what I do.

That’s also what’s been done to you by your parents, teachers, mentors, and society in general. When your guard was off duty, when you were too young or impressionable to fight it, messages were delivered to your subconscious mind, bypassing your critical faculty, the part of your conscious mind that deflects unwanted information. So, without your awareness or permission, you were hypnotized, and your subconscious mind is now full of stuff you didn’t put there and may not want. What are the messages we’ve been hypnotized to believe? Everything from who we are in relation to our world, to what we want, to what we deserve, to what we’re capable of accomplishing. Sometimes, these things come into conflict with one another and suffering ensues. For example, you might have come to feel that you want great wealth, but also that you don’t deserve it or that you’re incapable of achieving it. Such a combination would result in significant psychological pain, and as long as your hypnotic programming remained intact, you’d be powerless over that pain.

Why don’t we feel hypnotized?

Does a fish see the water in which it swims? Of course not. The medium in which we live and have lived since we developed conscious perception is invisible to us. We think hypnosis should look a certain way, so we disregard all the evidence that indicates that we’re hypnotized. But being hypnotized doesn’t feel like anything. It’s just a condition of being conditioned. That’s it.

One of my favorite stories is about the child who slips into his grandfather’s bedroom and paints Limburger cheese, an extremely smelly cheese, onto his grandfather’s mustache while he sleeps. On awakening, the grandfather sniffs, considers a moment, and says, “This room smells like Limburger cheese!” He leaves the room and goes through the house, declaring that each room smells like Limburger cheese. Finally, he steps out onto the porch, sniffs, and cries, “Oh, my God, the whole world smells like Limburger cheese!”

I remember reading somewhere that we see the world, not as it is, but as we are. Like the grandfather in my story, what’s actually coming from us appears to be coming from everything around us. Our trance is so strong and compelling that we have no hope of seeing through it to the truth. This may seem like bad news, but knowing that we’re in a trance can liberate us. If we’re entrapped by our unconscious adherence to an illusion, it is our conscious recognition of that fact that will ultimately set us free. Gurdjieff, the esteemed philosopher, said, “The first step to escaping from prison is realizing you’re in prison.”

What is life like after hypnosis?

A life without hypnosis is a life of freedom. Buddhist notions of liberation and enlightenment derive from the concept that we’re living in illusion, and that, freed of that illusion, we experience joy, contentment, enthusiasm, love, compassion, and a whole host of other qualities that we’ve mistakenly sought elsewhere. It is possible to achieve liberation from our illusion, to wake up from our trance, to become unhypnotized.

With this possibility looming in front of us, the wise person has no choice but to dedicate him or herself to the pursuit of an awakened state. I counsel my clients to learn such tools as meditation and mindfulness in order to take advantage of the benefits they offer. Much is available now to help us go beyond the excuses we’ve used for not starting that journey, such as books, tapes, and classes.

None of the reasons you’ve probably used for failing to take these steps is viable, and no matter how big an obstacle you think separates you from practicing these skills, it’s simply not worth sacrificing your own vitality. By learning the tools of transformation, we can begin to wake up, start over, and create the life we’re meant to live.

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How to Reach the Top of the Ladder of Success

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Dec 072020
 

———————————————

How To Reach The Top Of The Ladder Of
Success

———————————————

First you must get onto the ladder of Success!

I can think of three ways:

1. Become a top sales-person

2. Become a popular writer

3. Pass exams.

I can only help you with the last two methods.

1. The leader of your country… President or
prime minister or dictator (?) reached the top of
the ladder of success by being a good
salesperson. Perhaps she sold herself to
voters. Maybe he sold himself to fighting forces
who put him in power.

2. If you’re at least 16 years old – Have you
learned to write gripping essays? Make money
from writing.

You don’t need salesmanship to make money –
more than enough to pay for sales advisors
with your essays.

Why do I say 16 years old? Because Nori’s
success was bringing her good money at that
age from her website. Read about it here
http://case-
studies.sitesell.com/buildwebprofit.html#NORI

Nori just wrote essays about her holidays, and
took photographs. Google is perfect for this
idea. You simply write about 30 interesting
essays (pages) before submitting them to
Google Adsense. Continued success means
keep writing new essays.

———-

Popularity

———-

Is your subject popular enough for hundreds of
visitors/day? Look on Overture.com to find out
what is the top price for each keyword in your
subject. Look for a subject with lots of
keywords for which advertisers pay $5 or more
per click. Each time your Adsense page gets a
click, some of that $5 goes to Google and some
goes to you.

So you don’t need any salesmanship at all to
make money from Google. If you have 500
keywords and write two essays per week you’ll
finish in…

If you follow your initial success you’ll think of
other approaches over the years. But
meanwhile, you’ll make money with your
essays.

You don’t even need to know anything about
putting up websites for success.
http://find.sitesell.com/buildwebprofit.html will
do all the technical stuff for you, while you
concentrate on writing. They also show you
other ways to make money once you’re earning
well from Adsense.

3. Does this mean that you don’t need exams?

No.

a. Passing exams proves you can learn. Study
broadens your mind. Writers and salespeople
must see other points of view than their own.

b. Even if you fail your exams, your mind has
already been broadened. But why not get the
credit for your work if you can?

c. Credit – you may be surprised at the respect
you get with a string of letters after your name.
You get more respect still from being able to
write essays well, but if you have both things
going for you…

d. Planning success in employment? You must
pass exams.

——————-

Employers And Exams

——————-

Why do employers insist on success in exams?
They prove you can learn things.

Why do employers require experience? They
don’t respect what you learned to pass your
exams. You learn on the job after passing your
exams.

——————–

Knowledge Not Needed

——————–

That means that you don’t need the knowledge.
You need the exam passes. My book about
“Exam Mastery” will get you unearned exam
success. I’ve passed several exams without
knowing much about the subject.

———————————————–

Once you’re on the employment ladder of
success

———————————————–

Be as cynical about climbing the ladder as I
taught you to be in my exam book. Your target
was to pass exams, not to gain knowledge.
Now your target is to climb the ladder of
success, not to give your best work.

1. Read John Molloy’s “Dress for Success”. Apply
it. Life’s just as unfair as exams. Your dress
shouldn’t matter for success, but it does.

2. Study your bosses. Who decides promotions?
Interests? Attitudes?

3. Attend all meetings. This takes you from your
work, but your target is success. Make your
voice heard, using what you learned from my
free report about essays. This will

a. give you practice in public speaking and

b. the bosses will notice you. Tailor what you
say to your research in step 2.

c. If you get the chance to run a brain-storming
session, organise the information on the board
as you learned from my book about exams. That
impresses bosses.

4. Attend all seminars and study the format.
Now use your practice in public speaking to run
a seminar. This will really make the bosses sit
up and take notice. Make sure to consider step
2 when you’re planning your seminar. Use all
the tricks in my essays report to make your
seminars a success.

When you succeed you will know that you
couldn’t have reached the top without getting
onto the ladder of success.

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Marketing Optimization 101 for Blogs

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Dec 062020
 

Copyright 2005 Rok Hrastnik

Truth be told, most blogs aren’t really optimized for marketing effectiveness. Even more so, some blogs are absolute marketing machines, but they at the same time fail to fully capitalize on that fact by not being really optimized marketing-wise.

Blogs may be Web 2.0, but bloggers should not ignore some of the good old internet direct marketing tactics that have been working for marketers online almost for a decade or more.

Here are the absolute 101 basics you really shouldn’t ignore …

1. DON’T FORGET E-MAIL DELIVERY

Bloggers are often abandoning or completely ignoring e-mail as a tool to deliver their content to their readers. As an RSS evangelist I certainly believe in using RSS to get your content to the world, but only as a supplement to e-mail delivery.

While RSS provides us with many unique benefits, it is yet to reach mainstream adoption. Until it does, marketers and publishers should not even consider abandoning e-mail delivery, or risk ignoring most of their potential readership.

If you’re still wondering why you need e-mail, consider the potential you might be wasting without it. Someone visits your blog, likes the content and would like to be notified as new content of interest becomes available, and he does not know what RSS is or even care. If you fail to capture his e-mail address and consent at that exact moment, he might never again return to your site, either because he forgets about it or because dozens of other sites capture his interest even before the next day.

2. E-ZINE PUBLISHING IS STILL A MUST

Publishing a blog is not a replacement for an e-zine. If nothing else, publish a weekly or monthly e-zine of your top blog posts, available in a single easy-to-consume format.

Some simply do not have the time to watch your blog regularly and others will only want to receive a quick summary to get only your best and most crucial content. Publishing an e-mail e-zine will do that for you, giving you the opportunity to communicate with the widest possible long-term audience for your blog.

3. E-MAIL AND RSS SUBSCRIPTIONS

Providing e-mail (e-zine) and RSS subscriptions is important to the success of any blog. But neither of these will do you much good if your visitors don’t actually see them and if you don’t give them enough incentive to subscribe.

Foremost, display your e-mail e-zine and RSS subscriptions information at the top of your blog, instead of somewhere far down where no one will see them.

And second, use enticing copy to get visitors to subscribe. Briefly explain the benefits of subscribing, what kind of content they can expect to receive, and also do not forget about your privacy disclaimer, calming potential subscribers that you will never abuse their personal information.

4. EXPLAIN RSS

Most internet users still do not know what RSS is or how to use it, and consequently the RSS buttons on your blog mean absolutely nothing to them.

To overcome this problem, create a special RSS presentation page and link to it next to the RSS subscribe button. On that page explain:

– What RSS is
– How the visitor will benefit from using RSS
– Where they can get a free RSS aggregator (recommend one yourself!)
– How they can install it (provide step-by-step instructions)
– How they can subscribe to your RSS feeds
– Why they should subscribe to your own RSS feeds
–
Then, on this same page, include the links to all of your RSS feeds.

5. TOP CONTENT

If you update your blog frequently, your less recent top content keeps being pushed down and down, where most of your blog readers will never bother to look for it.

Overcome this frequent blog problem by creating a list of your top posts, clearly displayed and available from each of your pages. Depending on the topic you cover, you might want to place these headlines as close to the top of your blog as possible, in order to quickly entice your new visitors to start reading the best of what you have to offer and then use this content to convert them to loyal readers and subscribers.

6. THE HEADLINE

The site or blog headline will tell your visitors what to expect from reading your blog and will answer their key question: “What’s in it for me?”

Make sure that your blog headlines gives this reason and the story inviting enough for your readers to keep reading.

7. LEAD YOUR VISITORS TO YOUR MDA

MDA is the Most Desired Action you want your visitors to take on your site, ranging from a subscription to your e-zine to requesting more information about your services or ordering your product / getting more information about it.

Your blog will be of great help in this area, but only if you actually lead your visitors to this action. Putting this information in your menu simply is not enough.

Experiment putting some copy for your MDA directly below each blog post (on your permanent blog post archives pages) and also prominently in your left- or right-hand columns.

If you’re providing multiple services or products, promote each of them next to the appropriate posts, based on post topics.

And yes, this is more important than having dozens of Google AdSense ads on your blog … if you want to use your blog as part of your marketing mix.

8. LOOK DIFFERENT

Blogs are usually not heavily designed and most of them look exactly the same. While light design is one of the positive sides of blogs, you should invest some effort in making your blog stand-out visually. Don’t cram it with design, but still make sure it’s different than every other blog in the market.

9. USE YOUR OWN DOMAIN

Having a subdomain.typepad.com type sub-domain might be the easiest choice, but don’t forget that your domain name is your permanent online address and part of your online brand.

Consequently, invest a couple of dollars to get your own domain name, to enforce your brand, as well as making it easier for your readers to access your blog.

10. DON’T FORGET YOUR KEYWORDS

What keywords do you want your content and blog to be found under in the search engines?

Don’t forget to implement these keywords in the titles and body content of your blog posts. I’m not saying you should write your posts to please the search engines, but at least keep them in mind and use them when possible, without taking anything away from the actual content.

11. INTERACT WITH YOUR READERS

If you’re blogging for business, don’t forget about business oriented reader interaction.

Mainly, solicit questions from your readers, pertaining to your field of expertise, and then respond to them via your blog. Post interesting client case studies. When you get a review, post it or link to it. And so on …

12. BLOG SPECIFIC PROMOTIONAL TACTICS 101

a] Intensively market your RSS feeds

b] Ping the search engines and directories after you update your blog, using a free service such as http://www.pingomatic.com

13. DON’T FORGET ABOUT THE CONTENT

And of course, none of the above won’t make any difference at all if you don’t provide high-quality, interesting and frequent content.

These 13 points are of course only the most basic stuff, but enough to help you get on the marketing optimization train.

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How to Find What You Want with Google

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Dec 052020
 

Most people who search on the internet have a favorite search engine. In fact, the majority of internet users choose Google.



Do you fall into this category? If so, are you taking advantage of everything Google offers?



If an internet search means you go to www.google.com and simply type 2 or 3 words into the search box, hoping to find what you’re looking for, you aren’t even scratching the surface.

How Can You Get Better Results?



Google is the number one search engine for good reason – their results are generally the most accurate. Even so, there are ways to pinpoint what you’re looking for even more effectively.



You have two options when it comes to fine-tuning your searches – you can use the Google Advanced Search screen or you can use “modifiers” in the main Google search.

Option 1: Google Advanced Search



When you go to www.google.com, there is a little “Advanced Search” link to the right of the main search box. If you click on that, you’ll get the much more detailed Google search, where you can make very specific requests.



The first four sections, highlighted in blue, are some of the most important. Here you can specify any of the following:


    All of the words – this will give you results with all of your search words, but not in any particular order. They can also be anywhere on the page.
    The exact phrase – this will give you results with exactly the phrase you enter. The phrase must appear on the page exactly the way you enter it.
    At least one of the words – this will show results with any one or more of your search words on the page.
    Without the words – this will give you results that don’t include your search terms at all.



These four sections can be used independently or combined to work together.



For example, you could search for the exact phrase ‘free virus software’ without the words ‘trial’ or ‘tryout’ if you’re looking for free virus software but don’t want trial versions that will expire after a short time.



As another example, you could use option #3 (at least one of the words) if you’re looking for something but don’t know exactly how to spell it. Put a few possible spellings in and it will find pages with any one or more of those spellings.



The rest of the sections on the Advanced Search page are pretty self-explanatory. One that I will point out is the Domain option. You can specify a website and either search for something only on that site, or anywhere but that site.



If you’ve found an interesting website that doesn’t have a search function of its own, you can use this to limit Google to searching that site for whatever you’re looking for. In fact, the Google search is often better even if the site does have its own search function.



You can also use it to find other references to something you might have read on a particular website. If you search for it and exclude the site you saw it on, you’ll find other references to it that you can cross-check.

Option 2: Using Modifiers



Modifiers will let you use all the advanced features without having to go to the Advanced Search page every time. These modifiers can just be entered in the standard Google search box to get the same results as the advanced options.



There are quite a few different modifiers that can be used, but some of the most useful are as follows:



Putting “” around a phrase will search for the exact phrase. Searching for free antivirus software will show you pages with those three words anywhere on the page. Searching for “free antivirus software” shows you pages that contain that exact phrase.



Putting a – before a word is the same as the advanced option “without the words.” So, to use the example used earlier, searching for “free virus software” -trial -tryout will show pages with that exact phrase, not including the other two words.



Using site: followed by the domain name of the website you want to search will only return results from that particular website. For example, searching for “virus protection” site:computer-help-squad.com will only return results from the www.computer-help-squad.com website.



Again, these can be combined so -site: will return results from any site except the one you specify.

How to Figure Out the Modifiers



The easiest way to see how to use modifiers in your searches is to try some searches with the Advanced Search page and see how Google formats them.



Using our example again, if you enter ‘free antivirus software’ in the “with the exact phrase” box and the words ‘trial’ and ‘tryout’ in the “without the words” box, the search that Google runs looks like this:



“free virus software” -trial -tryout



If you play around a bit with the advanced searches, you’ll see how Google formats them for you. Next time, you can just enter them yourself in the standard search box instead of going to the Advanced Search page.



Once you get the hang of these options in Google, you’ll find that your searches get even more accurate because you can filter out the stuff you don’t want.

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