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Yellow Page Ad Design: Does Adding Color Make Sense For You?

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Jun 052023
 

You know Yellow Page advertising isn’t cheap. But you probably also know that a high-performing Yellow Page ad can pay for itself ten times over. One easy way to both economize and maximize your return on investment is to forget about costly color options such as white knockouts, spot colors and the very expensive “4-color process” option. Your Yellow Page sales rep will eagerly show you multiple studies claiming that color always increases ad response. Don’t buy into it! Color is the “golden egg,” high-profit item for Yellow Page publishers… Most would bend over backwards and sideways to convince you to buy.

The fact is color has little to do with how well an ad will “perform.” While a multiple color ad will be flashy to the eye, a blur of color can’t speak to the desire or felt needs of your prospects. Color just can’t hold a prospect’s attention long enough for an ad’s message to sink in. How successfully are you able to screen out neon signs, full color billboards, etc.? How easily does the new car you’re interested in jump out at you from the blur of traffic? The new car speaks to your desires, while the billboard (more often than not) doesn’t. Color alone simply doesn’t speak to prospects’ desires.

There are two main factors that will determine how many CALLS your new Yellow Page ad will generate:

1. The ability of your Yellow Page ad DESIGN to attract attention (and not just momentarily catch the eye of a prospect)

2. The CONTENT of your Yellow Page ad.

Superior design is more than eye catching – great design attracts attention AND speaks to the desire of the customer. This is a challenging balance and it’s why you’d be wise to leave the design of your ad to a genuine Yellow Page ad design expert.

Successful Yellow Page ad design requires a unique set of skills and few people have the direct response background and experience in the Yellow Page medium to actually make your phones ring off the hook. If you find the right expert, the small additional cost for a professionally designed ad will be well worth the improved response rate you’ll enjoy, not to mention the savings you’ll reap by foregoing color in your ad.

Don’t let anyone fool you! The manner in which your Yellow Page ad is developed will largely determine your success or failure! Your Yellow Page ad will be surrounded by ALL of your competitors. Your ad MUST visually stand out from the pack and be able to draw readers into the content. A professionally executed 1 color Yellow Page ad with compelling copy will always outperform a full-color ad that is improperly designed and is full of generic, meaningless ad copy.

So, if you’re considering expensive color options for your next Yellow Pages ad put your money where it matters most: Effective ad design and compelling content FIRST, positioning (ad size) SECOND and color LAST!

Most Yellow Page advertisers greatly under estimate the importance of effective Yellow Page ad design. It’s unfortunate because print Yellow Page directories are still one of the very best ways to reach into the hearts and minds of your local market. If you’d like additional tips and suggestions on effective Yellow Page ad design, feel free to drop me a line.

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Where Do I Find The Best Affiliate Programs?

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Jun 042023
 

Seasoned Vets and Newbies alike frequently ask the same question, What and where are the best affiliate programs?

My answer to this question will require answering the question with several questions.

First you’ll want to ask yourself, what are you interested in?

Then, what do you know a little something about?

There are many sources as well as an affiliate program that would match just about any interest you may have or know something about.

Let’s see if we can’t simplify the process of chosing the best affiliate programs to promote.

Head on over to http://clickbank.com/
This is my favorite source of the most popular programs. They tell you the percentage you’ll recieve on each sale and they also put it in dollars and cents. They also reveal other stats about each program that will help you to determine if the program you chose is right for you to promote.

Your next choice is http://www.linkshare.com/
LinkShare pioneered online affiliate marketing, and today runs the largest pay for performance affiliate marketing network on the Internet. With over 10 million partnerships in the network it is the most successful pay for performance network of its kind.

Next is Commission Junction http://www.cj.com/
Maximize your revenue opportunities by developing sustainable relationships with top-tier advertisers. Perform and get paid for every sale and lead you generate. For qualifying publishers, take your program to the next level with their industry exclusive solution for top-performers.

There are more equally as credible affiliate program sources on the web but for the sake of simplicity and to keep this article to a minimum length I’m going to limit these resources to the top three. If you like, you can simply go to your favorite search engine and continue your search fo “Affiliate Program Resources”.

Knowing a little something about what you want to sell will be to your advantage but not required. After all, this is The Information Super Highway and whatever information we need can be found here. The tools at are disposal are many. You just need to know where they are and what they will tell you.

Google.com would be a good place to start your search. If you type “affiliate programs” into the search box you you will get a list of literally millions of potential programs. At the time of this writing (7-12-06) there were 111,000,000 possible affiliate programs to chose from. That blows my mind (:-(

You don’t have to weed through that many sites. The first few pages should give you a few ideas as to what you want to promote. Try and stick with something you’ve got some background in.

For example, let’s say you’ve been working in a pet store for awhile. See if you can’t find an affiliate program related to pets. Maybe pet food, pet training, pet care, etc. Perhaps you’ll want to target specific pets like dogs or dog training. Dog Training and Dog Breeds are very “HOT” Markets right now and I suspect they will be for quite sometime to come.

Let’s say you’ve chosen Dog Breeds as a topic of interest. It’s time to research that topic and see if there is indeed a market for it.

Go to Overture.com and type Dog Breeds into the search box. I found the amount of searches done for this topic to be 184,184 in April 2006. This would certainly be a topic I’d want to further investigate.

I’d follow that bit of information up by going to Nichebot.com and typing those same key words into the search box. The information returned will prove to be an invaluable tool for making you affilate program choice. Pay particular attention to the far right column. The numbers that are closest to zero determine less competition. Look for something in that category and copy those keywords back to Google.com and do another search. I’m sure you’ll be able to find a program to join and promote.

Try and find a Program with at least a 50% commission, which comes out to at least $20. for you. More if possible. You can chose a program with a lesser commission if it is what’s called a high ticket item. A good rule of thumb to remember is “It takes as much effort to promote High Ticket Items as it does to promote a program for a $20.00 Sale”.

So why waste your time and advertising dollars promoting products that only bring a $20.00 commission when the same amount of time and money can bring you a commission of $200.00. It’s good sense and the math tells the story as well.

The time and effort spent promoting small ticket items is the same as high ticket items. The benefit is you don’t have to make as many sales with the more expensive item as you do with the smaller one.

The best advice I can give is to be patient, utilize as many free resources to promote your programs as you can. There are many. Get your own domain and web host. You’ll want to put together a site that is unlike the generic affiliate site that the owner provides. This will put you in a different category as you will not be promoting the same page as a thousand other marketers. It will also make you credible and establish you as someone who is serious about their business on the web.

Patience is a Virtue. Posess it if you can and by the way, Happy Marketing!

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Kitchen Islands: The Right Choice for You?

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Jun 032023
 

Many peoples’ lives are far more affected by the layout of their kitchen than they might expect. Even with the dramatic rise in instant foods that people consume these days, the kitchen is still an essential part of each home. For this reason, thought has to be put into the layout and design of a person’s kitchen. A well-designed kitchen can be the difference between countless frustrations while preparing meals and a smooth, easy process. Take, for instance, kitchen islands. A well-placed kitchen island can allow a person the space and resources they need to perform all of the tasks that their meal requires. A poorly placed kitchen islands, however, can create bottlenecks in the kitchen and all around become a nuisance.


So, how do you decide if kitchen islands are the right way to go in your home? The first thing to look at when considering this is the advantages you gain by having an island. First and foremost, an island provides a significant amount of counter space to work with which you would not otherwise have. This can be remarkably helpful in the preparation of food, particularly when you are working on large meals. This space can also make an excellent serving spot for a buffet-style meal, as well as a nice, casual spot to eat.


An island can also be equipped with a great deal of extra storage in cabinets underneath, which will free up even more space and make your life easier to organize. Some islands can have ranges built into them, which means you can have a larger counter space free while you use the island for whatever part of the meal you are cooking on the range at the time. Similarly, other appliances can be built into an island, such as a dishwasher or a sink.


With these things in mind, you should consider your needs in your kitchen. This will allow you to determine if these advantages are important in your life, or if you can get along well enough without them. For instance, having extra counter space is not going to do your much good if you do not make full use of the counter space you already have.


Another large thing to consider with kitchen islands is the issue of physical space. In a large kitchen, an island can be one of the single most useful features of your kitchen. However, you must be realistic in your evaluation of the space you have to work with. Installing kitchen islands in kitchens which are simply too small for them will result in constant crowding. A kitchen island will not do you much good if you are tripping over yourself just to get around in the kitchen, not to mention the problems that could be caused if more than one person were to try to work in the kitchen at a time. In short, the key to deciding whether or not to install a kitchen island is evaluating benefits versus disadvantages. If you have the space and the need, then go for it. If not, then you may want to stay away.


Copyright © Jared Winston, 2006. All Rights Reserved.

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Sirius Satellite Radio

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Jun 022023
 

Dish Network, in their steadfast pursuit of the best in audio programming services, is pleased to offer their subscriber base the ultimate in content and sound provided by Sirius Satellite Radio services.

Based in New York and operational since 1999, Sirius Satellite Radio is a service provider who provides 68 streams of music and 55 streams of sports, news, and entertainment to both the United States and Canada – 24 hours a day, commercial-free. When a song is broadcast, the user can view the name of the artist and song info while listening. Programming streams are relayed to one of three satellites orbiting above North America. They are received and digitally transmitted back to earth where a receiver intercepts one of the channels within the signal. Reception is great as signals beamed to ground repeaters may be received in congested urban areas without interruption. No matter where you are located, reception is great. Satellite radio music and commentary is delivered digitally and are of a higher quality than standard radio signals and special receivers are necessary to decode signals. The Federal Communications Commission does not regulate satellite providers. This service is not free and those who desire it may subscribe directly to Sirius Satellite Radio. Music channels include Pop, Hip-Hop, R&B/Urban, Classical, Rock, and Country, and much more. Sports streams include NBA, NFL, and NHL exclusives plus ESPN sports. Excellent talk programming by Howard Stern, Martha Stewart, and others is featured in addition to news channels, children’s programming (Radio Disney), and much more. Traffic and weather programs are featured and partnered with automobile companies and airlines that offer promotions to subscribers. Technical support and service are available 24 hours a day, and service and support availability is a valuable commodity in this day and time.

Sirius Satellite Radio provides a subset of streams (channels) of music to Dish Network satellite television as a part of their services to more than 12 million subscribers in the United States. Dish Network provided in-flight satellite audio services to an airline company in the U.S., and it was well received. In 2004, selected music channels were added to Dish Network’s music lineup. Sirius channels are identified on Dish Network’s lineup as XS (‘XS20’, ‘XS109’). Millions of satisfied Dish Network customers sing the praises of Sirius programming with consumers being given the option of choosing programming – wherever and whenever they desire. Sirius offers more than 60 channels of round the clock music selections, and includes Country, Hip-Hop, R&B/Urban, Dance/Electronic, Jazz, Classical, Rock, and Pop. Sirius music is included in their offer of programming packages and is delivered in excellent CD quality or Dolby Surround sound.

Dish Network’s offer of free equipment and professional installation is an attractive bonus that is in addition to their provision of the best audio and video programming available to date.

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4 Stroke Oil: Making a Difference

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Jun 012023
 

Motor oil contributes much to the performance of your ATV. Checking the oil before starting the engine must be done always – without fail. This is important so that you can have unstoppable and hassle free ride. Note that conventional oils tend to vaporize and lose weight in high temperature conditions. This leads to poor oil contribution, decreased in fuel efficiency and excessive emissions and engine wear.


Now 4 stroke oil offers solution to this problem. Formula 4 stroke oil is highly resistant to evaporation. It maintains its viscosity in high temperature service. Its maximum evaporation resistance formula keeps engine wear, oil consumption and emission to a minimum, while keeping oil circulation efficient and fuel economy high. It is well to note that you can use 4 stroke engine oil practically since it is specially designed for four stroke recreational motors including ATV’s, outboard motors and motorcycles.


Today, energy saving oil is introduced. You should understand however that this oil contains additives capable of causing clutch slipping and other troubles. Also, there are needed additives that are not contained in this oil like phosphorus. On the other hand, 4 stroke oil may contain a robust dispersant that makes it ideal for use even in high-stress four-cycle engines. This additive package efficiently suspends harmful combustion by-products and prevents deposits, keeping your four stroke formula clean and functional. 4 stroke oil also contains no friction modifiers. This makes it really ideal for your ATV. Its friction modifier free formulation ensures transmission and clutch compatibility and prevents slip.


High temperature operations often lead to thermal degradation and oxidation of conventional oil causing the formation of deposits, sludge and varnish. On the contrary, the greater oxidative and thermal stability of 4 stroke oil inhibits the formation of these elements. In effect, the equipment runs clean in high-stress, high temperature operations.


While 4 stroke oil promises good performance to your ATV, regular check-up and monitoring to your engine oil remains very necessary. Checking the oil level before you start the engine is a must-do. If necessary, change the oil after 5 hours of initial use when new, after the first five hour break-in period. The oil level must also be checked after every five hours if the engine is running for an extended period of time. Likewise, change the oil after every fifty hours of engine use or every season. You need also to change the oil if the engine is being run under heavy loads or at high temperatures.

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Home And Internet Marketing – The Tip-Over Point

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May 312023
 

People in network marketing and internet marketing are always looking for the tip-over point.


The tip-over point is hard to pinpoint, but its effect can be awesome and hard to miss.


Let’s say you have signed up with a new internet business opportunity. You have your website, and you have done all the promotional stuff…search engine optimization, built an opt-in mailing list, post on forums, write articles…the whole nine yards. Then you wait. Maybe an order or two trickles in, but after a while, that dries up, if it ever happens at all.


So, you try a couple of new tactics, redesign the page, join a couple more forums, try some free classified advertising and sit back again. Same thing.


Now, at this point, 99.99999% of new internet marketers or network marketers are going to throw in the towel and start telling anybody they meet that internet marketing and/or network marketing is a scam…a rip-off!


Here’s a fact for you. It is going to take time to make your home or internet business successful. Even if you are doing all the right things, success will probably not come to you overnight. Even if you DO the right things, you are more likely to be successful if you KEEP doing them!


It’s sort of like pushing a rock up a hill. You pushed it, you moved it, and the place you are trying to get to with the rock is closer, but you aren’t there yet. As you continue to push, you may hit rough spots or slick spots, and even slide back down the hill from time to time, but if you keep on pushing, you will eventually reach a spot where things change.


With pushing a rock up a hill, it’s the crest of the hill. You just keep doing what you’ve been doing, and the rock will reach the crest of the hill. Depending on the slope of the downhill side, and the speed with which you were pushing when you hit the top, and the snags that might get in the way, you will find pushing the rock just got easier, and you might not even be able to catch up with it at all.


There’s a spot in internet and network marketing that is similar. You’ve been placing the advertisements, writing the articles, visiting the forums with little or no signs of success. Then, one day, you find that you’ve made a sale. The next one might be a day or a week away, but you keep doing what you’ve been doing and they get closer together…maybe even several in the same day.


You have finally reached the tip-over point. That’s the point in which all that you have done has pushed your home or internet business onto a plane where it almost seems like it has a life of its own. However, if you quit doing what you’ve been doing, things might slow down or come back to a stop.


People in multi-level marketing (MLM) sometimes get to really see the tip-over in a way that non-MLM people seldom do. I’ve had friends in multi-level marketing who spent all their time trying to sell product and just recruited the occasional new down line member. As commonly happens, most of these people fall by the wayside and never really produce anything. However, if enough people have been added to the down line, it is likely that some quality producers will emerge. When enough of these people have been added and they have gotten their collective feet on the ground, they can make a network marketing, or internet marketing, business grow by leaps and bounds.


I often mention my two friends who became millionaires in two different network marketing programs. Neither made tons of money from their own sales. Both took between three and four years to hit their tip-over point. When it arrived however; when they had enough people in their down lines that were producing income and building THEIR down lines, that’s when my friends saw their checks skyrocket. One month, one was showing me a check for over $25,000.00. Two months later, he got one for over $50,000.00. A few months after that, he was making over $100,000.00 a month!

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For Cheap ISP Services Try Free UK Internet ISP

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May 302023
 

Some chaps would have us believe that only those things which take a “sizable” chunk out of our wallets is worth having and that “cheap” always signifies lower-quality. This is simply not true. A higher price is no guarantee that a product or service is of superior quality, in comparison to a similar product or service that is priced cheaper. Free UK Internet ISP provides an alternative to other high-priced, internet service providers, without “sacrificing” the quality that you expect and deserve from an internet ISP.

Free UK Internet ISP doesn’t charge any subscribers fees to access their dial-up number for the internet. This is made possible through Free UK Internet ISP’s use of a “0844 Number,” which is charged at the local call rate by your individual telephone service provider .This allows you to have a “cheap” alternative to higher priced internet services without losing the quality, fast connections that you desire and need in your dial-up internet ISP. You only pay for the time you are online, and nothing more.

Thrifty, intelligent folks understand that the value of a product isn’t always dictated by a higher price and that is certainly true when it comes to internet service providers. You will find that the services that we provide at Free UK Internet ISP, although provided to you on the “cheap” are still of a high-caliber level that rivals those higher priced internet ISP’s.

The “0844 Number” used for dial-up access to the internet through Free UK Internet ISP, is compliant with v90, v92, ISDN PRI and BRI and therefore, provides a quality connection every time for users of Free UK Internet ISP. Wide-bandwidth is in use so that “congestion” among customers is never a concern and users of ISDN, both 64k and 128K, will find that our system is fully compatible with them as well.

Free UK Internet ISP not only provides a “cheap” alternative to internet connections, we also provide you with an unlimited number of email accounts to meet all of your internet communication needs. Perhaps you would want to have one email account for communications between family and friends and another for your business correspondence. Other family members can create their own private email accounts. This would certainly calm the tempers that tend to” flare up” when one has to wait for access to a shared email account among family members. Several email accounts can be quite useful in the workplace as well. Different email accounts could be designated for the different departments in place within your organization.

We invite you to have a look around our site to see all that Free UK Internet ISP offers you on the cheap. Say “goodbye” to high priced internet service providers that don’t offer anything different from what we can offer to you “cheaply” but not by lowering our standards of quality service to our customers.

When you are ready to try a cheap alternative to the high costs of other ISP’s simply follow our links to easily register and set up an account with: Free UK Internet ISP and begin to surf the net with a reliable, fast connection that is a bargain for internet users.

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Get Targeted Website Traffic With Keyword Rich Niche Articles

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May 292023
 

Content is still the King of the Internet. Most people go online looking for information about their favorite topics, or about whatever is on their mind at the moment. Frequent Internet users seem to have an insatiable appetite for information on various fields.

So, if you want to drive targeted traffic and pre-qualified potential buyers to your website, you really must publish useable information online in the form of quick-to-read but interesting keyword rich articles.

Here are four reasons why you must do that.

Reason #1 – Get Premium Exposure for Your Website

It’s much easier to achieve high search engine ranking for article pages than for your homepage or salespages. Search engines are crazy for fresh content on practically every topic under the sun.

So, write your articles surrounding less competitive keywords (research those at Nichebot.com) or edit those keywords into already existing articles of your own. You will have a much better chance of getting your article indexed by major search engines.

Just be sure to place a link to your main website in the article by-line or resource box.

Reason #2 – Get Automatic Back Links from Authority Sites

Each time your article and site link are republished online, it provides a back link to your website. Back links are regarded by search engines as a sort of recommendation for your website. If your site has a number of quality back links, it can quickly improve the search engine ranking.

Submit your articles to online article directories. In most cases it’s free. Many directory sites are regarded by major search engines as authority sites, and are spidered frequently for new content. This means the website link you include in your article will also be indexed from the site where it is found.

Offer your articles for reprint as well. When other website owners republish them on their own sites, it will develop even more back links for your website.

Reason #3 – Improve Your Conversion Rate

By conversion rate, we mean the percentage of website visitors that convert to paying customers and sales.

You can boost your credibility and convert more website visitors into a paying customers by providing them with interesting and informative topic articles, and then introducing them to related products you have for sale.

On the other hand, simply displaying products on your website, with no related information or content, will likely result in a low conversion rate. It’s important that you use articles to first prove your credibility and your knowledge in your field.

Reason #4 – Your Cost is Practically Zero

All you need is your thoughts and your computer. If you can write a letter to a friend that explains the details of some topic, then you can write topical articles to publish on your own site and submit to other sites.

However, if you don’t like to write, or simply believe that you can’t, you can still have original keyword rich articles written for you.

A fresh 400 word niche article on a topic of your choice might cost you $5 to $7 at JustArticles.com – but the potential value is enormous in terms of bringing targeted visitors and buyers to your website.

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