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The Top Four Ways to Maximize the Success Potential of Your Small Business

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May 122023
 

There is a difference between small businesses that are just making it, and companies that are truly taking off. This difference commonly lies in the strategy being used to maximize the success potential of the business. Such strategies are made up of important techniques – primarily the four following – that allow a small business to make sure that it is functioning at its very best.

To be sure that your business is maximizing its potential, employ the following practices as a part of your own business strategy:

• Make sure that your business offers knowledge or services along with its products. No matter what industry or niche your company happens to fill, you will need to make sure that you have information and services to offer your customers that are different from your competitors. Success, especially when marketing on the internet, is all about having something to offer, whether it’s knowledge, services, or something else. This will also help you to be seen as an expert. The more you are perceived as having expertise, the greater the trust you will have from your clients, and the stronger those relationships will be.

• Don’t just say that you care about your customers. Care about your customers! This is one of the most far-reaching methods that you can use for growing your small business. Though your prospective and current customers are important to your business because of their money, you need to show them that they are important to you for more than just that. They need to simply be important to you; period. This means being honest with your customers, and telling them the truth about the ways in which you are able to fill their needs. Put your focus on helping the individual, not simply the majority of customers. Your efforts need to move from making a sale to helping the person. Remember, it is much easier to create a repeat client than it is to create a new client!

• Make going above and beyond a policy. If you want to make your small business stand out from the rest, then you need the superior quality of your products and services to shine through. Make your aim to over-deliver, every time. Remember that customers love feeling as though they’ve received a good deal. This can mean discounted prices, valuable bonuses, or surprise free gifts with purchase.

• Maintain regular contact with your customers. Using e-mail, direct mailers, catalogs, promotional flyers, “preferred customer” coupons, and other communication tools, it is easy to provide your customers with regular contact, informing them of great deals you’re offering, while reminding them that you’re around. Make these communications worth while by offering free tips, discounts, and other useful ideas.

The main idea is that if you want to achieve your greatest success in your small business, offer expertise, care for your customers, deliver beyond your customers’ expectations, and keep in touch. These are the difference between maintaining your business, and growing your business.

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Make a recycled CD valentine hanging

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May 112023
 

Art and crafts is something that allows you to improve your skills and at the same time you can also make the best use of something that would otherwise be thrown out somewhere else. Here some tips are being given so that you can easily make a valentine hanging made from recycled CD’s.


You need to have 3 CD’s, 4 red heart paper doily of 6″ each, 1 sheet of red construction paper 9″ * 12″, Moroccan red opaque acrylic paint, ¼” red satin ribbon, wood curtain ring, white craft glue and newspapers.


1. First you need to spread out some newspaper on your work surface. Lay the three CDs on the newspaper and squeeze some of the red acrylic paint into the yogurt container. Paint a thick coat of paint onto the first side of the three CD’s. Let them dry completely.


2. When the paint takes its time to dry you can make the cupid portion of this craft. Then draw or trace a cupid shape onto a piece of construction paper. Then cut it out without any of the lines showing and set it aside.


3. Now turn the three CD’s over and paint the other side with a thick coat of paint and let it dry completely.


4. When the paint on the second side is dry, it is the time to add the doilies and the cupid to the CD’s. The doilies are large enough to cover the entire surface of a CD such that you can spread the glue on the entire surface of the two CD’s and then press a heart shaped doily down onto the CD. Smooth out the doily so that there are no bumps and if you do this way there should not be any such bumps or lines. When you get a doily ready on one side of the two CD’s repeat the process of gluing the other side of the CD. Spread a thin layer of glue between the portion of the doilies that extend past the edges of the CD and press the doilies together. Repeat for the doilies on the second CD and rest the CD on top of a bottle to dry so that it doesn’t sticks to a surface.


5. Now arrange the cupid shape on one side of the remaining painted CD and when you are satisfied with the arrangement lift up the cupid shape, spread glue on the back of the cupid where it will come in contact with the CD and press it back into place, smoothing out nay wrinkles.


6. Measure and cut a 33″ piece of the ribbon and lay it down on your work surface. Tie one end of the ribbon in a knot around the bottom of the curtain ring. Trim that end of the ribbon but it should not be too close to the knot or it will come undone. You are however free to add a small drop of glue behind the knot to keep it secured.


7. Arrange the three CDs on top of it with an equal amount of space between each. The first CD with a heart doily on it should be arranged below the wood ring, the second CD below that and then the final CD. When you are satisfied with the arrangement, lift the CD’s up one at a time, squeeze a line of glue down the ribbon where it will touch the CD and press it back to the place. Make sure that you have at least 4″ of ribbon hanging down below the last CD. Let the glue dry completely before hanging.


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Understanding the Different Types of Resale Rights

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May 102023
 

One profitable way to make money on the internet without having your own product is to market resale rights products.


A resale rights product is a product that you have the right to resell and keep 100% of the profits. There are various ways that you can make money from resale rights including:


– Setting up a website with a sales page for the product then promoting that page and keeping the profits.

– Offering the resale rights product as a bonus for customers who buy your product or signup for your business opportunity.

– Bundling the product up with numerous other products and selling a package of resale rights products.

– Selling the product or bundle of products on EBay.

– Offering the product as an incentive for people to sign up to your ezine or newsletter.


Before you go away and do this you need to be sure that you understand the different types of resale rights products and what you can and can’t do with each type.


Most resale rights products fall into one of the following categories:


(1) Giveaway Rights – this means that you can give the product away for free. For example, you may want to offer a product as an incentive or a thank you to your website visitors or newsletter subscribers. You are not allowed to charge anything for these types of products.


(2) Resell Rights – this means that you can sell the product and keep 100% of the profits for yourself. There is no need to make any royalty payments for the product. Sometimes the product may come with restrictions, for example you may have to charge a minimum price for it or you may not be allowed to give the product away for free. This sort of restriction is put in place to prevent de-valuation of the product.


(3) Master Resell Rights – this means that you can give the product away, resell it, bundle it up with other products, include them in your own membership site and pass the resell rights to others so that they can sell the product themselves.


(4) Private Label Rights (PLR) – this is the most flexible type of rights and means that you actually get access to the source files for the product. This may include the word documents, the software source files, the image source files and so on. This allows you to modify the product in anyway you see fit. For example you could add new content to the product, change the images on the sales page, change the name of the product, add your own name as the creator of the product and lots more.


This is just a general guide to the different types of resale rights. Remember that the original creator of the product may have placed additional restrictions on the product. It is your responsibility to ensure that you read the license that comes with the product to ensure that you understand these restrictions before you go ahead and market the product.

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How to make your business stand out from the crowd.

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May 092023
 

No matter how small or how big your business is, many other people are in the same or similar business as you with few exceptions.


And it is a sure bet that some of those businesses will fail and others will succeed.


So what will make your business one of those that succeed? It is all in the way you present and run your business.


What makes your business different from the rest and why should people do business with you rather than your competition?


Make a list of the reasons you think makes your business stand out from the competition and what it is that makes your business unique. Then look through the yellow pages and local directories and look at the advertisements for businesses which are similar to yours.


Again make a list of what selling points they are focusing on in the advertisements and compare those points with your own list. By reading and comparing those points, you will probably pick up on a few they have left out. You will also probably find that most will offer the same or similar selling points so that few of them stand out from the rest.


How do you find out what would make anyone choose your business in preference to someone else’s? It is a good idea to ask a few of your friends, family and your clients what they think to find out why people choose to buy from certain businesses. You need to talk to people who you know will give you a valid reason why they choose particular businesses. And, while you are doing this, it is also a good idea to ask them what they think about your business.


Outline what you do and the service they can expect from you. Tell them what you think makes you better than the rest including personal, reliable service, quick or even free delivery, local operator or low prices.


Ask them what they want and then develop your unique selling point from what they tell you. Your USP is what will make you stand out from your competitors. The one thing that makes you stand out from your competitors is you.


You should have a business plan which outlines exactly where your business is heading and the strategies you have in place to get you there. That plan should include a marketing strategy with ongoing promotions campaigns which will maintain a steady flow of business even in the so-called ‘slow’ periods.


Those plans will ensure the success of your business and keep you earning when your competitors are complaining about having no work.


Your USP together with your itemised business plan will make you and your business stand out from your competition.


And if you give your customers that little bit extra by over delivering on your promises, you may just keep them as customers for the life of your business. Your customers will expect what you promise them but if you over deliver by sending them a thank-you card, a thoughtful gift, a discount voucher, a telephone call to ask how your service was and if there was anything else they needed, they will keep coming back to you.


This over delivery on what you promise is a great way to stand out from your competitors. And, as long as you maintain it, you are almost guaranteed the word of mouth advertising from those satisfied customers will bring you in more new customers and keep you ahead of your competition.


Martin Print always tries to over deliver on every order with customer service and product quality. This ensures a steady flow of repeat and word of mouth business. Not to mention the joy of dealing with happy customers.

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Forex – A Snappy Way to Make Serious Bucks

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May 082023
 

$1.3 Trillion; Safe estimates peg it as the amount of currency that’s traded on the Forex every single day.

Trading on the Forex is one of the fastest growing income generating opportunities in the world. All it takes to start is a small investment (many dealers will start you off with as little as $250), and some knowledge of the world markets and of trading. Oh. And, according to those that do it every day and live off changing dollars to pounds to francs and back, some common sense, some practicality and a lot of faith are a big help.

Some background:

1. The market began in the 1970s with the introduction of free exchange rates and floating currencies. It’s the open market where the world’s currencies are exchanged and traded with few regulations. Because of the open nature of the market nearly anyone can trade and make money. The volume of trading and the enormous number of players make it almost impossible for any one trader to manipulate the market.

2. The market is open 24 hours a day, from Sunday evening to Friday evening, and there are always trades to be had. This makes it one of the most liquid and constantly moving markets in the world

3. While most transactions are made in lots of 100,000, marginal trading allows traders to start trading with an investment of as little as $250-500.

Marginal Trading- The Blockbuster Earner

Marginal trading simultaneously makes trading on the foreign exchange market so possibly profitable – a great risk. Trading on the margin is simply trading with borrowed capital. Depending on your dealer, you can purchase $100,000 worth of currency for as little as $500. If your trades are on target, you make a profit on the entire $100,000 lot – minus dealer commission, of course. If, on the other hand, your trade ends up losing you money, you could end up being liable for far more than the $500 you originally invested.

So that’s why one of the strongest bits of advice you’ll hear from most experienced forex traders is ‘Keep your eye on the margin’ – or even more strongly, ‘Don’t ever trade on the margin’.

Observe a few important tips to make quick money on the forex.

* Buy low, sell high. Yes, it’s a roadkill cliche, but there are many people who forget that the market runs in patterns of dips and rises. Keep your eye on the pattern and buy when the exchange rate dips, then sell when it peaks.

* Remember to cut your losses. No one, no matter what they tell you, runs a 100% profitable system. What they do have is the knowledge to get out of a trade before it goes further south. If you make a trade that decreases in value, decide ahead of time how much you can afford to lose. When you reach that low, sell. Don’t hang on ‘in case it turns around’.

*Understand the situation in the country whose currency you’re trading. The economy and politics of a country have a profound effect on the exchange rate of its currency. Keep your ear to the ground and be prepared to move based on what you hear – because everyone else will.

* Select a system that fits your lifestyle. System is what it’s all about, according to traders who make money in the market. A system helps you decide in advance exactly how much you can afford to lose, and set stop/sell or buy orders based on those figures. Pick a system, live your system, and don’t second-guess your system.

* Focus on the bottom line. Especially if you’re day trading, you’ll find that you lose at least as often as you win – but you can still come out ahead if you plan your strategy and system out in advance. By deciding in advance how much you can afford to lose in a trade, and when you should take your profits and cut them loose, you’ll make a profit even when most of your trades are losers.

* And remember remember remember to upgrade your knowledge before taking the forex leap.

Treat forex trading like a regular business. You can’t make money without knowledge, skills and a good attitude. Study, take notes and practice – then go out there and make some serious money.

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Starting a Business – What is a Business Plan?

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May 072023
 

So you’ve decided to start your own business – congratulations! It’s a huge leap from letting someone else take care of taxes, accounting, payroll, inventory, and/or a myriad of other activities necessary to run a business. However, running your own business has its advantages, too. You get to be your own boss, set your own hours and days to work, and are responsible for your own success. It can be a great way to free yourself from the tedium of 9-5 and work at doing what you love, but you have to begin by asking a few questions:

1. Are you doing what you love, or just doing something you’re good at? A desire to get away from the regular working world can be a good motivation to work for yourself, but you have to be excited to get up in the morning to do what it is you have chosen to do for a living.
2. What is it you are planning to do? What niche is it going to fill? Is there a need for what you can provide? Will the market bear another entry?
3. What technical skills or talents do you have? Just being able to do something may not be marketable enough to convince customers or financiers that you are a good financial investment.
4. Who are your competitors in your chosen profession and how are you going to do it better? Why should customers come to you? What do you have to offer that no one else does?

Once you are satisfied with the answers to these questions, it is time for the decision of what kind of business structure you will use. Will you be a sole proprietor, responsible for every facet and the penultimate authority as to how to run the business? Will you enter in with a partner, the better to share the cost and workload, but also the profits and the business decisions? Perhaps the decision will be made to incorporate, with its financial safeguards but more complex and costly structure? At this stage, legal advice is recommended, if only so that you fully understand the advantages and disadvantages of your chosen structuring plan. Many lawyers will provide a free or reduced-rate primary consultation, though often not more than an hour. When the structure is finalized, a name for the business should be decided upon, if not already having been done so in advance. It should be easy to remember, avoid initials and single letters (B & L & R, Inc. will be difficult to remember for customers) and try to say something about the business (Bob’s House of Hobbies is easier to remember and spell).

Next, a business plan is a vital step in laying out all these topics and proposals in a standardized format. A good business plan serves as a formal statement of the new company’s goals, financing, structure and legal considerations. It acts as a “resume” to prospective investors and is the primary documentation they will use to evaluate whether or not your business will be worth investing into. It also provides the proprietor(s) with a chance to see the workings of the new business in black and white. A basic business plan should at the least contain a balance sheet, income statement and statement of cash flow, as well as a proposed financial budget for the first year, or as long a period as necessary if a year is impractical.

So with these quick tips, plan for success, and good luck in your chosen endeavor!

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Selling your Business – Step by Step Process

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May 062023
 

So finally the time has come to sell the business. After investing years of your time and uncounted thousands of dollars, it has become successful, providing for your needs and wants, and it’s time to enjoy the fruits of your labor. Where do you start?

A good time to start thinking about selling a business is right after startup, when it shows signs of beginning to succeed and become self-sustaining. Even if you are planning on bequeathing it to your progeny or a partner, it’s never too early to think about what will happen afterwards.

The first step is to take your time–selling a business is a complex process and you will only do it once. Confidentiality is a necessity at this point, as word of an impending sale can cause repercussions among employees and business partners (suppliers, customers, etc.) alike.

Your position in the business is also a point to consider. If you are the sole proprietor, the decision is yours alone. However, if you are a partner or board member, selling your part of the business will involve more considerations.

Finding a good broker is worth any amount of time needed to locate one you are comfortable with. Check the Better Business Bureau for any investigation history, and get referrals from fellow business owners or from industry associations like the International Business Brokers Association (IBBA). This is a non-profit “trade association of business brokers providing education, conferences, professional designations and networking opportunities” (IBBA), as well as professional certifications and boasts over 1300 members.

Next, a professional appraiser should be consulted, as just like selling a home, a professional appraisal will give a fair value to begin negotiations with. Keep in mind though, an appraisal is an estimate of the fair value of a business’ hard assets, and the market value of the business may be higher or lower, as a business is only worth what someone else is willing to pay.

Determining major terms and price are issues that you are going to have to work out with your broker, but a few basic factors come into play: what do you want to get out of the sale? Continuing salary? Lump sum? Stock options? This is a step often overlooked until late in the negotiations, often to the detriment of the seller.

Financing the sale is usually about 90% left to the seller. If you can’t or won’t be willing to cover the costs of the sale, it may not be a good time to sell.

Once you and your broker have located a buyer and agreed on a price, a Letter of Intent is drafted. This letter outlines the terms and tentative price in a non-binding document and allows the buyer time to thoroughly investigate the business. This process is subject to Due Diligence, as the onus of discovery is placed upon the buyer and buyer’s agent.

After the discovery process is completed to both parties’ satisfaction, the Purchase Agreement is drafted. This set of paperwork creates a formal agreement between buyer and seller regarding purchase price, terms, and other legal details. Once the respective lawyers have finalized the details and complied with state law requirements regarding the sale, the Purchase Agreement is signed, closing documents finalized, and the sale is complete. If everything has gone well, it’s time to breathe a sigh of relief and start planning what to do with all that free time!

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The Ultimate Online Dating Software

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May 052023
 

So you have now signed up for online dating. Congratulations! We hope you have an absolutely great time on all your dates and hopefully find your perfect match.

Of course, in order to find your perfect mate you need to catch their attention. What can you do to make them want to get in touch with you? What can you possibly do that will make them feel that they absolutely must have a date with you as soon as possible? The answer: have a great online dating profile.

Most people create a profile that is just too plain. Others create online dating profiles that are just way, way over the top. Some are just so stiff they don’t you the least bit of justice at all. Writing these dating profiles can just seem so difficult. You tend to feel like you are blowing your own horn and feel a bit exposed.

The good news is that “locate dating” knows exactly how you feel and this is why they have come out with a tool to help you over this hurdle easily. This exciting tool is called the Online Dating Profile Generator. This profile editing software puts the fun back into online dating for you. You just need to be your natural interesting self and let the software do the work of creating an online dating profile customized to showcase you and your uniqueness.

There are so many people out there who would be great dates for you but until you can get the word out about who you are and what you love, you won’t connect with the. The Online Dating Profile Generator helps you to dump the problem of not knowing what to say or your shyness in writing about yourself. Think of the Online Dating Profile Generator as your best friend in high school who helped you get the date with the guy you most wanted to go to the prom with. It will help you express yourself easily and in your style.

Now you are probably thinking there has got to be a catch; it sounds too good to be true. We knew you might say that. Nothing this good could be possibly be free, right?

Wrong! The Online Dating Profile Generator is currently free. It won’t cost you a cent to get your very own custom made online dating profile. You just need to be among the first 1000 newsletter subscribers. Your wonderful personalized online dating profile is their gift to you. It is their way of saying thank you.

Of course, it will soon be for sale ($88). So what are you waiting for? Your dream date could log on tomorrow and you might just miss a great opportunity. Don’t just sit there; sign up now. You need to be ready to woo him or her with your fascinating customized online profile. Let the Online Dating Profile Generator help you bring Mr. or Ms. Right to your virtual doorstep. Of course what comes after that will be up to you!

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