Feb 252021

Getting Health Insurance Quotes By Phone
Though calling around for insurance quotes can be a very time-consuming task, it is a good way to get your questions answered about the policy by a professional. In many cases, calling an insurance company for a quote will lead to an automated session and then being placed on hold. This is the kind of frustration that you will face, over and over, when trying to receive any kind of insurance quote by phone.

It does take up a lot of time and you do have to keep notes about each quote you receive, but there are some good reasons for obtaining health insurance quotes by phone:

• You can talk to a professional in real time
Eventually, you will get through to an actual human being on the other end of the phone. This person can explain the policy to you in detail, answering any questions you may have as they come up.

• You can learn about different premiums and options on the same policy
When a certain health insurance policy interests you, you may be able to talk to someone about adjusting the premium and/or deductible on the policy, tailoring it to better suit your needs.

• You can purchase a policy right away
By using a check by phone or your credit card, you can purchase a policy based on the health insurance quotes you receive over the phone. This process is generally quick, including a brief question-and-answer session.

Getting Health Insurance Quotes Online
For those who prefer a quick and easy method of insurance shopping, the Internet is definitely your best option. Using the Internet, you can go to a specific company’s site and learn more about their policies by receiving free online health insurance quotes, or compare and contrast the policies offered by several companies at once.

The Internet allows you to receive many more health insurance quotes, in a much shorter period of time than you would be receiving quotes over the phone. There are many benefits to shopping for health insurance quotes online:

• You can get many health insurance quotes, quick
When time is a factor, the Internet is your best friend. You can look at several different health insurance quotes at the same time online, much more quickly than it takes to get through most phone automated systems.

• You can compare lots of health insurance quotes at once
Side-by-side or page-by-page, with the Internet you can compare health insurance quotes from several different health insurance companies at once. This makes comparison shopping a breeze.

• Ease of purchase
You can often purchase a health insurance policy online, using a secured method and your credit card. This allows you to get your health insurance policy quickly, so that coverage can start right away.

An Independent Agent
When doing your own research, finding different quotes, calling around or even using the Internet to shop just isn’t your thing, you’ll want to use an independent insurance agent. These agents do not work for any specific company but for you. They use their time to shop around for you, finding you the best possible policy based upon the health insurance quotes they receive.

Often, independent agents can get much better rates than the average customer. This is because insurance company offer agents deals and discounts simply for brining in new business. An independent agent will work for you to find the best health insurance quotes, so that you pay less while still receiving the best coverage possible for you and your family.

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Feb 242021

I am sure that many of you would be passionate about music and might be having some of the music instrument to enjoy this pleasant joy given to us. There are different sort of music instruments that people usually owe such as guitar, trumpet, drum, woodwinds, strings or piano. Out of these pianos is the one that is not easy to play and also to maintain in comparison to the other ones mentioned.

So if you have a badly stained piano and you want to care for it then it doesn’t require any professional cleaner or polisher but all you need is a regular soft buff with a lint free cloth. Any sprays or harsh chemicals will damage the surface of the delicate keys and shall also make the instrument look older and worn than what actually it is.

For cleaning the ivory keys you should not:

1. Immerse in water

2. Scrub with a brush or even a scouring pad

3. Use any type of chemicals or even washing up liquid can damage the previous surface

4. Spray with furniture polish

5. Use air-freshener anywhere near the keys or piano

Ivory should be gently wiped with a soft clean cloth and for stubborn marks or fingerprints you should first wash your hands and thereafter you can use a mild non-colored toothpaste on a damp cloth but ensure that you gently rub and never scrub. Rinse with fresh milk with another lint free cloth and buff well.

You should leave the piano open on sunny days so that the keys stay bleached and don’t turn yellow. Keys that are badly discolored or stained should be scraped and recovered by any professional piano cleaner.

For cleaning plastic keys you should not:

1. Use chemicals

2. Leave the piano open for long period of time as this shall cause discoloration of the keys

3. Use furniture polish as this could be very harsh

Dust regularly and wipe occasionally with a soft solution of warm water and vinegar on clean chamois leather. Then buff well for added shine. If you want to clean the casework that usually gets very dusty you can use a vacuum cleaner attachment to get rid of any cobwebs or dust. It can take some time but it will surely be worth and remember not to use any water or liquid to clean the casework. For stains and marks you can consult a professional piano cleaner or tuner.

For more information, log on to music-future.com

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Feb 232021

There is a hike in the number of mobile phone users over the years and million of people are already using a technology that could be considered for getting out of infancy. However because of the insane level of acceptance of cell phone it is quite natural that other markets that could be considered as mobile phone accessories have grown up to get the advantage of the people’s craze for mobile phones.

Therefore, market is flooded with phone related accessories, products and utilities and this could be linked with the fact that people along with using the cell phones love to watch it too. This attraction for looking cell phones has given birth to the increased popularity of mobile phone screensavers.

Mobile phone screensavers are same as any other desktop picture or screensaver that gets activated when the phone is left inactive for a preset period of time. This time is usually set by the user. New cell phones are coming up in the market with built-in screensavers and they are increasingly popular at the same time. These cell phone manufacturers either put one screensaver in the phone model or more so that the user can get a choice.

This popularity of mobile phone screensavers has also been pushed up by the internet where people can get a lot more choice from the different available screensavers. Internet also offers mobile phone users various options in terms of the kind of screensavers that they want to have. These screensavers can be downloaded from the internet for free and some requires a minimum charge to be paid.

Before downloading any screensaver from any of the websites that provide mobile phone accessories the first thing one should consider is to identify the size of his cell phone screen and the phone compatibility so as to avoid any phone crashes or problems.

For more information, visit t-mobile-ringtone.info

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Feb 222021

Get Rich Quick Scams Revealed

Read this article before you consider paying for a “get rich quick” program.

From: www.jobinfosys.com

Date: July 17th, 2006

Everybody would love to make lots of money quickly, working from home, and only doing a few hours of work per week. I’ve spent the past two years trying to find a great way of doing this. Only over the course of the past few months have I found any “get rich quick” programs worth buying. I’ve been trying to make money online for a long time. I had a few small websites, but they never made much more than a few hundred per month. It was easy money and didn’t require much work on my part, but I knew there were people out there doing better than I was and I knew I could do as well as them.

Now, I’ve seen a lot of “get rich quick” programs. Most of these people make claims about earning $2000/day with Google or something similarly insane. Almost all of these people are complete liars. Even if they were making $2000/day with Google AdSense, it’d be because they had high- traffic websites with a lot of quality content. I’d know, because in one whole month, I never even made half of what they promised I’d make daily with their programs. Maybe you’ve already been scammed by one of these fraudsters. Anyway, I finally got sick of what was being offered.

I decided I’d look through the all of the “get rich quick” programs I could find and see if there were any that were actually legitimate. I found that there were owners selling their programs for well over $100, but the information in them could be found almost anywhere online for free. Additionally, they all contained out-of-date information, had no e-mail support, no money back guarantees, and broken links in the downloads section.

In conclusion, almost all of the programs I found were completely useless. The owners knew it, but they couldn’t care less about their customers since they didn’t offer refund policies! Amazingly, while looking through all of the programs, I actually did find a few legitimate programs. They were run by ordinary people like you and me, and they had found some great methods of making money from their home by doing very little work.

I spent some time working with those programs, and my income is now ten times what it used to be. These programs provided a large amount of great information on how to make extra money on your computer doing very little work. Numerous customers had provided great feedback and reviews for their products. Many of them have started to make money just days after buying!

Their programs have excellent prices, and the authors have a group of paid staff who are dedicating to helping you or providing assistance if you need any. I must say I was amazed! If you do decide to purchase any of the programs listed below, I recommend you join quickly. Most of the owners tell me they are getting an overwhelming number of sales and plan on raising prices in the near future, so order while prices are still low!

To Your Online Success,


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Feb 212021

Building your Dream Home?

Maybe it’s a Low-country beauty overlooking a sun-kissed green or a contemporary A-frame along the fairway. Whatever and wherever your imagination goes, the dream homes provided by Golf Magazine, The Progressive Farmer and HGTV demonstrate the latest trends in laying a solid foundation for your dream home.

When plans go from daydream to drafting board to job site, it’s important to involve skilled professionals who share your vision and enthusiasm. Choosing a qualified architect to map out your dream home is a necessity. In the case of Golf Magazine’s Dream Home at Reynolds Plantation on Georgia’s Lake Oconee. Cincinnati architect Don Beck created plans for a lavish 4,500-square foot home with four master bedrooms and a locker room. Getting a feeling for how willing the architect is to work within your design requests is also essential. Emphasizing country living at its best, The Progressive Farmer dream house is designed for people with a penchant for rural life.

Building your dream home might mean incorporating your plans into a themed community – design restrictions and architectural standards. Builders of The Progressive Farmer dream house at McLendon Hills, a lake and equestrian community near Pinehurst, N.C., incorporate cottage influences into the design. HGTV’s dream home at Cumberland Harbour in St. Mary’s, Georgia has both coastal and Victorian elements.

Many of the nation’s top builders and suppliers contributed to the materials and amenities of each dream home – products you’ll want to consider using once two-by-fours start going up. Golf Magazine’s dream home features paint provided by Ace Hardware, broadband phone service by AT&T, and state-of-the-art appliances and consumer electronics by Best Buy. Your builder should be able to recommend materials that are both energy-efficient and consistent with your home’s design theme. Altogether – from breaking ground to laying a welcome mat – you can expect the construction of your dream home to take a year to a year and a half.

Sometimes you need to see it to believe it. To stir would-be dream homebuilder’s imaginations, each of the 2004 dream homes spent several months open to the public.

In addition to being featured in its November 2004 issue, Golf Magazine’s dream house at Reynolds Plantation was open to the public. According to Bill Houghton, Vice President of Marketing for Reynold’s Plantation, approximately 17,000 people toured the home in six months. The Progressive Farmer Idea House and Farmstead was open for tours this summer and was featured in the August 2005 issue. HGTV’s dream home tours at Cumberland Harbour debuted in May 2007 with a Winner’s Weekend that awarded one of approximately 35 million contestants the dream house itself, worth $1.2 million. Also a giveaway event, the HGTV 2006 dream house is under construction at Grey Rock at Lake Lure, NC.

At 4,500 square feet, Golf Magazine’s dream house features a spacious, “‘Hunt Club’ interior with leather as a fabric of choice, lending a ‘sense of sophistication'”, according to interior designer Jan Vorderburg. Four master bedrooms with accompanying bathrooms guarantee a luxurious stay even guests will enjoy. Golf Magazine publisher Chris Whitman said, “The Golf Magazine dream house has exceeded expectations on every level…truly a dream come true for golfers.”

Recalling America’s rural past, The Progressive Farmer 3,500 square-foot dream home at McLendon Hills is “designed for people who choose the country as their place to live…with stalls and a tack room, the tiered garden, the pond and pastures. It literally sets the standard for country living,” says Jack Odle, Editor in Chief of The Progressive Farmer.

The warm breezes of coastal Georgia influenced the building of HGTV’s Cumberland Harbour dream home. The 3,000 square-foot, fully furnished home includes Victorian influences that harkens to a by gone era. A 230-foot, screened-in boat dock allows bug-free access to local waterways. “We want every Dream Home to have its own identity,” said Atlanta consultant Jack Thomasson, who contributed to the 2004 HGTV home.

Capitalizing on its 2004 dream home success at Cumberland Harbour, Land Resource Companies (LRC) was again honored to play host to HGTV’s dream house giveaway. Currently under construction at Grey Rock resort in western, North Carolina – a mountain living community also forged by LRC – the 2006 HGTV dream home promises the same high quality and attention to detail as its coastal counterpart. “I am very pleased that we had the opportunity to offer another community that is on the level of Cumberland Harbour”, said Bob Ward, President and CEO of Land Resource Companies, with respect to the 2006 dream home site.

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Feb 202021

These days there are hundreds of different types of mortgages: fixed, variable, capped, discount, base rate tracker, offset, repayment only, interest only, and these can also include a variety of options such as the ability to take payment holidays, or avoiding redemption penalties, the list goes on. Choosing the best mortgage for a person’s particular circumstances can be difficult, and it is essential to know what the various terms mean prior to making any final decisions on which mortgage provider to go with.

A fixed rate mortgage has a rate of interest which is charged at a set pre-determined rate for a specified period of time. This means that while the fixed rate period remains in effect, even if the banks general base rate were to significantly change, the interest rate charged on the mortgage will remain unaffected.

Variable rate mortgages have an interest rate which can be altered by the lender at any time, usually in line with the banks general rate. This means monthly payments can fluctuate, making repayments drop during periods of reducing rates, but payments may increase if rates start to rise.

Capped rate is a type of variable mortgage with an introductory period where the upper level to which the interest rate can increase is restricted. This means that the rate can decrease below this level, but not exceed it.

Discount rate mortgages are a type of variable rate mortgage where there is an introductory period during which an agreed reduction in the usual variable rate is provided.

Base rate trackers are a type of mortgage which have a variable rate, but follows the Bank of England’s Base Rate plus an additional percentage agreed with the lender at the start of the mortgage period.

Offset, also called Flexible or Lifestyle Mortgages, mean that the amount borrowed is linked to a borrowers savings. This is useful because interest rates on borrowings are usually higher than those on savings. By combining both the mortgage and savings into one account through an offset mortgage, the lender will reduce the balance of the mortgage on which interest is charged, by the equivalent of the savings being held. The total amount on which high interest charges are payable is thereby reduced although you do not receive any interest on the balance of savings.

The most common form of mortgage for potential house buyers looking to purchase their home is a conventional capital repayment mortgage. With this type of mortgage the monthly repayment amount includes interest charged on the amount borrowed, along with a portion of the capital sum borrowed. Providing the correct monthly repayments are made on their due dates, then at the end the life of the mortgage agreement, this mortgage will guarantee to repay the total mortgage debt, and the borrower will fully own the property.

Often used for property speculation, interest only mortgages have become increasingly popular in recent years. These require the borrower to repay the interest due on the loan amount, without adding on the repayments to cover the additional capital sum. The borrower may then be required to makes their own arrangements for the repayment of the capital lent through the realization of separate assets or possibly the sale of the mortgaged property, prior to the final completion of the mortgage term.

Payment holidays allow the usually strict mortgage repayment schedules to be more flexible, enabling payments to be occasionally missed without penalty when budgets become tight.

Redemption penalties are an important consideration if there is a chance of the mortgage being paid off prior to the end of the term. Many mortgages will have early repayment penalties levied if the full term is not reached, especially with fixed, capped or discounted products.

To find out more information, most of the major online mortgage providers such as Barclays provide useful sources of information to help buyers make their choice over what is best for their circumstances. Mortgage comparison websites like Moneynet can often also provide impartial free information as well as essential price comparisons. It must be noted that before making any financial decisions you are strongly advised to seek out professional qualified advice from an independent financial adviser to ensure you are legally protected.

All information contained in this article, is for general information purposes only and should not be construed as advice under the Financial Services Act 1986. Your home may be at risk if you do not keep up with the repayments. You are strongly advised to take appropriate professional and legal advice before entering into any binding contracts.

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Feb 192021

There is a new channel in town, and it is just for babies. It is great news that Dish Network now carries the first and only programming designed just for the very young ones in the family. BabyFirstTV is one of the latest additions to the already exceptional family programming of Dish Network. This innovative channel is backed and approved by developmental experts and has an enormous amount of imaginative, commercial-free shows designed for children from the age of 6 months to three years. EchoStar, based in Englewood, Colo. is proud to include this latest addition to the Dish Network family. You can find this child-oriented network on channel 126. It is available as an a la carte choice for less than ten dollars a month, and free previews are running in the Preview showroom, which is channel 288.

BabyFirstTV is a twenty-four hour channel, devoid of commercials, and is created expressly for babies, young children, toddlers and their parents. Learning is the name of the game, and this channel supports early learning, play, and interaction with both Mom and Dad. The low cost of BabyFirstTV is less than the cost of a DVD designed for babies and a single month would have over 700 hours of programming for the baby and parent! BabyFirstTV has over 40 original programs for young children. Some of the programs are: Rainbow Horse, I Can Sign, and Sandman. Parents will also be familiar with some of the brands that will be featured on this new channel. For example, Baby Songs, First Impressions, Brainy Baby, So Smart, and others. The color-coded programs will indicate to parents the educational content of each show. Blue will be for numbers education and green will indicate educational content involving the senses. There are subtitles included, where appropriate to help parents know to better utilize the original programs. Also, the programming is smarter than it first may appear. It is uniquely calculated to provide layers of instruction, so that older or more accelerated children can concentrate on different things within the same programming.

This instructive, deeply rich content will provide children with hours of learning that have never been seen before. The positive programs will foster faster education and stimulate fresh methods of learning for young children. One of the programs features two squirrels that play a game called hot and cold, and involves trying to find the acorns that they have hidden. Another program is called The Numbers Farm and will help children learn to count. It also promotes friendship and learning about animals. Learning to count to five has never been this much fun before. Catch this channel and much more Family programming on Dish Network.

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Feb 182021

1. You don’t make people feel safe when they order.

Remind people that they are ordering through a secure

server. Tell them you won’t sell their e-mail address

and all their information will be kept confidential.

2. You don’t make your ad copy attractive. Your ad

lists features instead of benefits. The headline does

not attract at your target audience. You don’t list any

testimonials or guarantees included in your ad.

3. You don’t remind people to come back and visit.

People usually don’t purchase the first time they visit.

The more times they visit your site, the greater the

chance they will buy. The most effective way is to give

them a free subscription to your e-zine.

4. You don’t let people know anything about your

business. They will feel more comfortable if they know

who they are buying from. Publish a section called

“About Us” on your web site. Include your business

history, profile of employees, contact information etc.

5. You don’t give people as many ordering options as

possible. Accept credit cards, checks, money orders,

and other forms of electronic payments. Take orders

by phone, e-mail, web site, fax, mail, etc.

6. You don’t make your web site look professional.

You want to have your own domain name. Your web

site should be easy to navigate through. The graphics

should be related to the theme of your web site.

7. You don’t let people read your ad before they get

your freebie. When you use free stuff to lure people

to your web site include it below your ad copy or on

another web page. If you list the freebie above your

ad they may never look to see what you’re selling.

8. You don’t attract the target audience that would

buy your product or service. A simple way to do

this is to survey your existing customers to see what

attracted them to buy. This information will help

you improve your target marketing and advertising.

9. You don’t test and improve your ad copy. There

are many people who write an ad copy and never

change it. You have to continually test and improve

your ad copy to get the highest possible response


10. You don’t give people any urgency to buy now.

Many people are interested in your product but they

put off buying it till later and eventually forget about

it. Entice them to buy now with a freebie or discount

and include a deadline date when the offer ends.

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Feb 172021

The orientation guide for businesses getting started online

Over the years of its existence Google gained a well-deserved reputation as the top choice for internet users. Providing a comprehensive coverage of the web and returning searched queries with great relevancy in less than a second, Google certainly is the internet’s front door.

Because of the popularity of this search engine, it is critical to get your website listed in Google and achieve a high ranking in search results. There are two types of listing you will find in Google search results: free listings and sponsored listings.

• Free listings

To have your website listed on Google search results for free you firstly need to submit your website to be indexed at http://www.google.com.au/addurl.html. Google is a spider-based search engine that automatically visits web pages to compile its database. After you submit your web site, your site will be first stored in a “temporary” database. Then Google will send a “spider” in a regular time to “visit” your web site to decide whether it should be indexed. This process is called Search Engine Submission.

However, successful submission does not mean your website will necessarily rank well for particular terms. Making your website Google friendly in order to achieve a good ranking can be done through Search Engine Optimization (which will be explained later on in this article).

• Sponsored Listings (Google AdWords)

Google also sells sponsored listings through its advertising program Google AdWords. Those sponsored listings appear on the top and on the right-hand side of regular search results.

Once you sing up for Google AdWords program at www.google.com/ads, your listing appears on Google almost instantly and the impact on your website traffic and sales is practically immediate.

Sponsored listings often represent a great alternative for new websites or websites having difficulties to get indexed by Google.

1. Search Engine Optimization (SEO)

The majority of internet users search information by using search engines. A query on Google often reveals thousands or even millions of matching web pages. Therefore, it is difficult for the user to find your website if it is not listed between the top 10, maximum 20 search results.

The purpose of search engine optimisation is to make a website’s content highly relevant in order to get listed on top of search engine results for free. This can be a quite daunting task so let’s take a look at some key optimisation guidelines:

1.1 Selecting and Positioning Target Keywords

People search for stuff on the internet by typing certain words in the search box. Words that are relevant to your website are your target keywords. Your job is to make sure those target keywords appear on the crucial locations on your website such as across your title, meta tags, and body of your web page.

There is a good source of optimisation tips at http://www.dynamicwebsubmission.com/tips.html.

Tip: Your target keywords should include at least two words. This is simply because lots of websites are relevant for a single word, for example “flower”.

1.2 Relevant Website Content

Imagine search engine as a library and your website as a book. The library only wants good quality books to be included in its collection. The content of your web site is therefore the most important element for search engines to terminate if your web site will be listed and ranked well.

If your web site contains only images, flash, javascript etc, it will be ignored by the search engines because they can’t read those graphics. Please remember to provide valuable information not just “good looking” image. Whenever possible, use HTML text on your web pages that will make your site more relevant.

1.3 Link Popularity – Google Page Rank

Every major search engine uses link popularity as a part of their ranking algorithms. Google’s algorithm — Page Rank – is a quite complicated mathematical formula that determines a relevancy of web pages.

Very simply explained, it uses the structure of the links between web pages to assign a score of the page that reflects its importance. In effect, each link from one page to another is counted as a “vote” for the destination page, and each page’s score depends on the scores of the pages that link to it. But those pages’ scores, in turn, depend on the scores of the pages that link to them, and so on.

In conclusion, link popularity of a website is determined by:

– The number of relevant web sites that are linking to your site

– The popularity of those web sites

The higher the relevancy of the website the better is its listing in the Google results.

From what has been said, it is quite obvious that for brand new websites it may take about a month before they get listed and ranked well by Google. As mentioned earlier, paid listing can provide an excellent solution to cover this “waiting list” period. Google will set your website live within few hours and the impact on your site traffic is practically immediate.

2. Paid Search Advertising (Pay-Per-Click, PPC)

This unique form of search engine advertising gives your website an excellent opportunity to achieve guaranteed top position on the search results. Paid listings are used not only for websites that are not indexed or waiting to be indexed. They are (or should be) widely used by marketers in the overall internet marketing mix when launching new products, targeting a specific market segment or enhancing sales of a product that has not been doing well lately.

The introductory to Paid Search Advertising Basics is explained in details at


Since the launch of Google AdWords in February 2002, Google has clearly become the main provider of paid search advertising. Because Google is special in everything it does, let’s take a look at Google AdWords more closely.

2.1 How Google AdWords work

As mentioned earlier, Google’s sponsored listings appear on the top and on the right-hand side of regular search results.

The basic concept of PPC bidding is that advertisers bid for particular search terms (= keywords). The highest bidder gets his/her advertisement displayed at the top of the sponsored listings next to Google’s search results. The second highest bidder gets the next sponsored listing and so on.

However, Google Adwords work differently than most of the other Pay-Per-Click search engines such as Overture, FindWhat etc. Google does not simply put the highest bidder’s advertisement at the top of the list. It also ranks the advertisements according to their popularity. Therefore, if more people click on an advertisement it will get higher ranking and better position.

In conclusion, your ad’s position is determined by following factors:

– your daily budget

– maximum cost-per-click

– your ad’s actual click through rate

– and your average ad’s position.

From the above, you can not directly control your ad’s actual click through rate and average position. Therefore managing your keywords on Google AdWords is a big challenge and usually consumes a great deal of time.

If you do not manage your keyword bids properly, you will waste your advertising money on Google Adwords. A good way to get around this is to use automated bid management software available on the market today. In general, those tools allow you to control your ads listing based on rules you specify.

When you shop around you will notice that there are very few tools that support Google AdWords. From those they do, there is one available for free trial at http://www.keywordbidmaximizer.com/bidmaximizer.

2.2 Pay-per-click copywriting tips on Google

The purpose of your advertising on Google is naturally to increase your sales. Since you are paying for each visitor landing on your website you obviously wish to convert them in paying customers. Please keep in mind that more important than number of impressions (=clicks) is the conversion rate. To drive your conversion rate to the maximum it is advised to pre-qualify the click with a well composed ad copy. Below are some tips to help you improve your ads:

• Specific and Relevant Keywords

Be specific and relevant to your business and offers. Avoid general keywords – they generate more ad impressions but tend to be less relevant. For example, rather than “flower” consider “birthday roses bouquet”. More targeted keywords attract more qualified buyers.

Also, your can increase your ad exposure – without sacrificing relevance – by adding alternate phrasings, spelling variations, plurals and singulars, and keywords similar or related to those on your master keyword list.

• Target geographical segments

Consider using geographic keywords to target a local or regional audience. If you sell roses in Tokio, replace “roses” with “roses Tokio”. This way you will avoid any irrelevant pitches to search users in New York and Sydney. You can also target your campaign by country and by language to help focus your message on the audience you wish to serve.

• Target ad delivery with keyword matching options

Google offers different keyword matching options to refine your targeting:

Broad match – displays your ad when all the words in your keyword appear in the search query. For example for the keywords “birthday cards” your ad will be shown if users search for keywords “birthday” and “cards” in any order, and even if the query includes other terms.

Phrase match – displays your ad when all the words in your keyword appear in the same order, for example “birthday cards”. Your ad will also be shown with other terms in the query like “birthday cards for girls” but will not be shown if users search for “cards for birthday”.

Exact match – displays your ad when all the words in your keyword appear in the same order, and without any other terms in the query.

Negative keywords – excludes searches for which your ad would be irrelevant. For example, if your keyword is “birthday cards” and your negative keyword is “-girls”, your ad will not be shown if users search for “birthday cards for girls”.

• Choose carefully landing pages

If users are interested in your offer they click on your ad. It is your job to send them to a relevant destination page to find out more about your product or service. When tailoring your ads to a specific audience, be sure that the destination page on your site fits the goal of the campaign.

3. Optimization Versus Paid Advertising

Paid search advertising offers companies an excellent solution to drive traffic to their websites almost immediately. From the short term approach, pay per click presents a smart way to cover a gap between campaign launch and achieving desired rankings results. The long term approach suggests pay per click as an alternative in situations when a website shows a poor performance in the search results in general. However, once you stop paying for the positions, the traffic stops.

Search engine optimization is a fundamental part of internet marketing mix. It requires constant updating and continuous attention of the website content for solid, long-term effective results.

Therefore, if you use paid search advertising and search engine optimisation together as an integrated strategy, you have an excellent chance to reach the greatest number of online users.

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Feb 162021

Network marketing is hard. Do not even attempt a home based network marketing venture unless you either have or plan on putting into place a highly potent and highly duplicatable network marketing system geared for 2005 and beyond.

Before I tell you what a billion dollar network marketing system should look like let’s talk about what doesn’t work. As I’m sure you probably know, network marketing is notorious for having a 95% failure rate. Let’s talk about why.

Have you ever heard of Occam’s razor? Basically it states that the simplest explanation for a phenomenon is usually the best. We’ll use this theory to explain why 95% of network marketers fail. Ready? Most network marketers fail because the marketing methods that they are taught don’t work 95% of the time. Pretty simple right?

So we’re led to ask the logical next question, what are most fledgling network marketers taught?

Well, I can only speak from my experience, but what I was taught was to buy and cold call leads. Now, I’m not going to say this doesn’t work, but I will say is that after six months of cold calling leads for 3 hours a day with very little success this tactic doesn’t work most of the time. Don’t get me wrong some people are very good at cold calling leads, but most people aren’t. So what happens to most people after they’ve spend thousands of dollars on leads with very little success after six months? They give up.

Additionally, another factor contributing to why most network marketers fail is the leads they use. Why does the type of leads make a difference?

Business opportunity leads are generic. The leads answer an ad that just asks them if they want to be financially free, or make money from home. Well, of course they do, but that doesn’t mean they want anything to do with YOUR network marketing program. When the average network marketer calls these generic bizz opp leads the leads don’t know anything about the network marketer’s business and for the most part really don’t care. This leads to the fledgling network marketer hearing a lot of NO’s.

Hearing NO all the time leads to quite a bit of self doubt, both about the network marketers own ability and the validity of their association with their network marketing company. Negative feelings begin to harbor and as I said before eventually the network marketer gives up, usually with 3-6 months.

That’s basically why 95% of network marketers fail if you asked me.

So how do we change this paradigm?

We build a Perfect Network Marketing System! Now we get to the good stuff! What does a perfect network marketing system look like?

For the average home based network marketer to be successful certain thing MUST be in place. I will list them here:

• Lead capture page designed specifically for specific Network Marketing Company:

This page must contain strong sales copy that tells the prospect why he wants to opt in for more information. The best way to do this is to offer a High Value Free Report in exchange for there contact information.

• Free Report specifically designed for Network Marketing Companies Opportunity:

The free report must be highly informative. It must explain all of the features and benefits of joining the network marketing organization as an independent distributor and must focus on the support and resources available to the new recruit should they choose to purchase a distributorship. The company’s products and compensation plan must be clearly explained here as well. If possible, testimonials should be used, as they are extremely powerful sales conversion tools in this portion of the sale process as well.

• Follow up Email System:

Attached to the Free Report there must also be a follow up system that continually markets through email the program to the lead. Most leads don’t act immediately and must be marketed to at least 7 times before they take action. The email follow up system must have strongly worded sales copy and must have a system for getting through spam filters.

• A Continual Feed Back System that uses the Fear of Loss:

Along the with email follow up system there must be a feedback system that will alert the prospect by email when new prospects opt into the system and invoke the fear of loss during this process by telling the prospect that if the next prospect in line upgrades to a paid position before he does then he will forever loose commission on that prospect. This is an extremely powerful psychological tool.

• Strong Support:

It’s one thing to get someone to buy a distributorship, but it’s a totally different thing get them to work the business effectively. There must be an email follow up system once a new distributor signs on to ensure that he receive adequate training on who to market successfully. There must also be human support at this point. So, there must be strong relationships built between upline and new distributors.

• A Good Product or Service:

In order for this entire marketing process to work, the system must be back by a strong and ethical network marketing organization that sells a high demand product that people need and would purchase even if there were no compensation plans attached to it.

• You:

You must be an active part of your business. You must be willing and open to learn new ideas and tactics at all times. You must have a passion for your business and truly believe in the product that you plan to build your organization around.

In Conclusion:

I’ve listed the basic component’s a of a perfect network marketing system. This system will involve NO cold calling because the prospect will opt in to request more information specifically about your business before you even talk to them.

Cold calling generic bizz opp leads and hearing a lot of NO’s is what causes most network marketers to fail. We want to avoid this at all cost. This is what this system is designed to do!

By having your prospects opt in specifically for more information about your product and business plan and then by giving them a detailed report explaining all of the above before you even speak to them your chances of a successful sales conversion will greatly be increased. The email follow-up and fear of loss systems will increase your chances successful sales conversion even further. These factors will cut down on the number of NO’s that the you must endure before success. This will increase your home business’s duplicability vastly.

Further, having uniform training and exceptional support are the basics and must be present.


Before you spend another dollar on your network marketing efforts ask yourself if you’re using a perfect network marketing system. If your answer is no and you aren’t having any success then ask yourself what you can do to change your system to one that will work for you and your future distributors using the principles that I have detailed above.

Network marketing can certainly make you rich, that is… if you have the perfect system in place!

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Feb 152021

Avoid the most common and obvious pitfalls many parents encounter when planning their first kids party. Tap into the knowledge of experienced party planners who’ve learned to steer clear of the “Ten Kids Party Planning No-Nos”.


Your intentions were good when you invited everyone in little Tommy’s classroom to celebrate his birthday, but you didn’t realize what it’s like when twenty active 6 year olds get together all in one place! Add excitement and sugary food and you’ve got a real problem! Do yourself a favor and match the number of party guests to the birthday child’s age – a tried and true formula from countless Moms and Dads experienced in hosting successful kids parties.


Your invitation should state clearly the Who, What, When, and Where of your party, as well as an RSVP date, phone number, and name to call. Add any special instructions such as what to wear, and whether a meal will be served or just cake and ice cream. Writing the name of the invited guest clearly will, in most cases, avoid siblings crashing your party.


Protect yourself and your party guests by doing a pre-party sweep of the party area for potential hazards. Stowe your precious possessions and breakables in a safe place for the duration of the party. If very small children will be in attendance, make sure you have outlet covers in place and that loose change and other items that can be swallowed are out of sight. During the party, be vigilant about letting balloons, or pieces of them, get into the hands of little ones. Avoid serving any food that could trigger nut allergies in children.


This goes for both the party host/hostess and the guests. As the party planner, be sure you have adequate adult help to supervise all the party guests, play games, serve food, and clean up. Usually other parents are happy to assist, with the promise of reciprocation at their child’s event. Putting on your child’s party shouldn’t mean you can’t enjoy the proceedings too!

Guests should not be over-scheduled either. Make sure you have allowed ample time and that the age group has the attention span and ability to tolerate all the elements of your party plan. In general, a one hour celebration is optimal for toddlers and pre-K kids, while older school age children can handle 2-3 hours easily. Plan a winding-down activity or story time for younger kids.


This brings to mind the dreaded scenario of a bunch of overstimulated kids running amok because you’ve run out of games and activities with which to engage them. Don’t let it happen to you! Always have extra games and prizes in your bag of tricks to tame the little monsters! You don’t have to use them, but at least you’ll be prepared.


Four year olds will love playing “Duck Duck Goose”, but charades or a scavenger hunt are way beyond them. Do a trial run of all your planned party games with the birthday child prior to party time to avoid any difficulties that might arise.


Stuff happens! That’s why you should always have a back-up plan for your party. Have an indoor alternative for outdoor parties in case of inclement weather. Confirm your entertainment a week in advance, but plan a few extra games or a party-themed video in case the entertainment falls through. Above all, resolve to keep your cool and handle whatever comes up with grace.


There’s nothing worse than party guests grabbing gifts and opening them for the party child. Or, the birthday child tearing open wrappings and casting gifts aside without a proper thank-you. You might consider opening gifts privately after the party’s over to avoid any unkind comments from the birthday child, or jealousy on the part of the guests.

If you’re determined to navigate these dangerous waters, here’s a lifesaver for you: Have guests sit in a circle holding their gifts. The party child sits in the middle and spins a bottle to determine whose gift s/he will open. This keeps the insanity to a minimum and allows you time to record the names of gifts and gift-givers for thank-you notes later.


Its so convenient to fall into this trap, but remember… a gift worth receiving is a gift worth giving thanks for….Thank you notes are always in style, and if you follow the instructions above for avoiding the gift-opening free-for-all, you’ll be in good shape to write accurate ones.

Children will view this as a fun project if you provide them with colorful notes and markers or help them design an original on the computer. My kids always like to write out the addresses on the envelopes, too – it makes them feel grown up.

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Feb 142021

With the ringing in of the New Year, I resolve to become a better search engine optimizer (SEO). Below is a list of resolutions that I have made in order to make my clients’ web sites the absolute best on the web.

    I will not use flash as text.

      Even though many search engines can now read some of the text embedded in flash, flash sites do not perform as well in search engine results as non-flash sites. Flash should primarily be used to enhance sites; in the same way one would use pictures to make the site look better.

    I will not use images as text.

      Although I personally believe that text in images will be read by search engines by the end of 2006, we are not there just yet. As it now stands, image text is invisible to search engines and therefore should not be used in that capacity.

    I will use good usability techniques.

    I will not use cloaking.

      Cloaking is frowned upon by search engines. Once they catch you, you will get penalized (or in some instances, banned).

    I will not use frames unless I have a REALLY good reason to.

      Frames complicate things for the search engine. There are very few good reasons to use frames and thus they should be avoided whenever possible.

    I will use a catchy title with the keyphrase in it.

      Marketing is what we are all about. A catchy title will bring in the customers. A title containing the target keyphrase will raise the result in the search engines. Put the two together and you have a professional marketing title that works hard to bring in traffic.

    I will track the return on investment (ROI).

      By tracking the ROI, I will clearly see if the site is making or losing money. To track ROI one needs to co-relate the marketing dollars spent with the revenue earned. This statistic is usually hindered by the site’s owner, who cannot (or does not) provide the financial information, nor the conversional statistics I need to track ROI.

    I will write an alt tag that clearly depicts what the image is, for every image.

      This will help people without images on their screen know what the image is about. Using the keyphrase in the alt tag is a bonus because it will help the rankings slightly in the search engine results, but it is most important to describe the image as clearly as possible.

    I will use good informative content.

      Ah yes, “Content is King”. All the above resolutions are meaningless if I don’t have good content. This is what will bring in the search engines. This is what will bring in the clients. And this is what will bring in the dough.

    I will not stuff the pages with keyphrases.

      Stuffing the page with keyphrases goes against the golden rule of good content. If you stuff the pages with keyphrases, they will no longer read well, and readers won’t like to read them. Consequently, people won’t enjoy your site, and because the search engines are designed to figure out what people like and then display it to them, the search engines will eventually begin to disregard your site. Therefore, ALWAYS use keyphrases wisely.

    I will not use “spammy” techniques.

    I will use pay-per-click (PPC), even if it is for a very small amount.

      I have found that using even a minuscule PPC campaign will bring in more traffic. It also propagates links to your site throughout the Internet, and thus makes your site more prominent. If you are worried about losing money, then use the free conversion tracking tool available at both Overture and Google AdWords. USE IT. Only then will you know how effective your PPC campaign really is.

    I will track unique hits to the site.

      By keeping track of whether the site’s traffic goes up or down, I get a big picture of the health of the web site. If traffic goes up, then the rankings probably went up. If traffic goes down, then rankings probably went down. Of course there are also seasonal variations (and marketing pushes), but you should be familiar enough with the market to know when to expect such cyclical fluctuations.

    I will get a good copywriter to write the content.

      “Content is King”, so get a professional to write it. You may think you are good, but are you really? Would you bet your Internet presence on it? Use someone who knows how to write specifically for the Internet. Use someone who knows how to balance writing for people, writing for sales, and writing for search engines.

    I will not send out “spammy” emails asking for reciprocal links.

      Reciprocal links don’t bring in clients, and they tend to only slightly boost your PageRank. An SEO’s time is better served getting the site listed in directories and on sites where people would be looking for it (such as associations, suppliers, clients, and more…). Personalized emails to these sites requesting a link to yours are fine. Templates or mass emails requesting reciprocal links are definitely not.

    I will work hard getting valuable links to my site.

      “Linking is Queen”, thus getting links is essential. Find directories that relate to your market and take your time to submit to them (in the best category). Contact your suppliers and/or resellers and see if they will link to you. Figure out where your potential clients hang out on the Internet, and get those sites to link to you. Do your homework to choose where you want your links to appear, then roll up your sleeves, get out the elbow grease and get those links to show up!

With a little dedication and a lot of work, I will get my clients into the top search engine results. If you want to do well with your web site, stick to these resolutions and before you know it the traffic (and the sales) will roll in smoothly, just like the New Year.

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